{"id":189495,"date":"2025-09-24T11:50:53","date_gmt":"2025-09-24T09:50:53","guid":{"rendered":"https:\/\/spotler.com\/glossary\/instagram-advertising"},"modified":"2025-12-16T11:36:07","modified_gmt":"2025-12-16T10:36:07","slug":"instagram-advertising","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/de-de\/glossar\/instagram-advertising","title":{"rendered":"Instagram Advertising"},"content":{"rendered":"<p><strong>Instagram Advertising bezeichnet das Schalten von bezahlten Anzeigen auf Instagram. Unternehmen k\u00f6nnen Anzeigen in Form von gesponserten Beitr\u00e4gen, Stories, Reels und weiteren Formaten platzieren. Die Zielgruppenansprache erfolgt anhand von demografischen Daten, Interessen und Nutzerverhalten.<\/strong><\/p>\n<p>Dies ist relevant, weil Instagram als visuelles Netzwerk besonders bei j\u00fcngeren Zielgruppen sehr beliebt ist. Marken k\u00f6nnen ihre Botschaften mit kreativen Bildern und Videos direkt in die Feeds und Stories der Nutzer integrieren.<\/p>\n<p><strong>Zum Beispiel<\/strong> k\u00f6nnte eine Modemarke Story-Ads starten, um neuen Kram Leuten zu zeigen, die sich f\u00fcr Mode und Lifestyle interessieren.<\/p>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"2190\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv.webp\" alt=\"\" class=\"wp-image-189504\" style=\"width:300px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv.webp 1179w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-162x300.webp 162w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-551x1024.webp 551w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-768x1427.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-827x1536.webp 827w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-1103x2048.webp 1103w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-767x1425.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-102x190.webp 102w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-44x82.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_post_adv-817x1518.webp 817w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"2190\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv.webp\" alt=\"\" class=\"wp-image-189511\" style=\"width:300px\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv.webp 1179w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-162x300.webp 162w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-551x1024.webp 551w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-768x1427.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-827x1536.webp 827w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-1103x2048.webp 1103w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-767x1425.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-102x190.webp 102w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-44x82.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/insta_story_adv-817x1518.webp 817w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mit Instagram Advertising k\u00f6nnen Unternehmen Anzeigen in Form von gesponserten Beitr\u00e4gen, Stories, Reels und weiteren Formaten platzieren.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-189495","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/concepts\/189495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":3,"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/concepts\/189495\/revisions"}],"predecessor-version":[{"id":189636,"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/concepts\/189495\/revisions\/189636"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/media?parent=189495"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/cat_topic?post=189495"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/de-de\/wp-json\/wp\/v2\/cat_glossary?post=189495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}