{"id":207499,"date":"2022-12-06T17:33:00","date_gmt":"2022-12-06T16:33:00","guid":{"rendered":"https:\/\/spotler.com\/blog\/chatbot-marketing-strategy"},"modified":"2022-12-06T17:33:00","modified_gmt":"2022-12-06T16:33:00","slug":"chatbot-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-au\/blog\/chatbot-marketing-strategy","title":{"rendered":"Chatbot marketing gives your strategy a boost"},"content":{"rendered":"

How do you use chatbot marketing effectively along the customer journey? With the right approach, chatbots take your sales and marketing to the next level. Customer service is no longer just about answering questions. It\u2019s about proactively helping customers and that\u2019s exactly where chatbots shine. Used smartly, they\u2019re powerful support and communication tools for campaigns. The result? Better outcomes for both sales and marketing.<\/strong><\/p>\n

In this blog, you\u2019ll find three tips to make chatbot marketing a winning part of your strategy.<\/strong><\/p>\n

<\/div>\n

Tip 1: Put chatbots to work in your sales funnel<\/h2>\n

Chatbots are more than service tools, they\u2019re conversion machines. In eCommerce and travel especially, forward-thinking brands are already using bots to smooth the path to purchase.<\/p>\n

    \n
  • KLM<\/strong> uses a chatbot as the fastest way to book tickets and download boarding passes.<\/li>\n
  • HelloFresh<\/strong> asks a few quick questions and serves up personalised dinner suggestions.<\/li>\n<\/ul>\n

    That\u2019s convenience your customers won\u2019t forget.<\/p>\n

    KLM uses a chatbot as the fastest and easiest way to book a ticket and download your boarding pass:<\/p>\n

    \"\"<\/figure>\n

    HelloFresh provides suggestions for a delicious dinner based on a few questions. By asking a few simple questions, the chatbot learns your preferences:<\/p>\n

    \"\"<\/figure>\n
    <\/div>\n

    Tip 2: Use social channels for chatbot conversations<\/h2>\n

    Your audience is already on social and chatbots make sure you\u2019re ready to meet them there. Facebook Messenger, Twitter DM and Instagram DM are perfect for quick, frictionless chat.<\/p>\n

    Take H&M<\/strong>: their chatbot offers style advice and guides the next purchase. Wherever the customer journey starts (in-store, online, or in social) the bot makes sure the right information is just a message away.<\/p>\n

    And if it can\u2019t handle a query? A human steps in seamlessly.<\/p>\n

    \"\"<\/figure>\n<\/p>\n
    <\/div>\n

    Tip 3: Align marketing and service before you go live<\/h2>\n

    For chatbot marketing to work, your marketing and service teams need to agree upfront. Decide together:<\/p>\n

      \n
    • What should the bot handle?<\/li>\n
    • Where should it stay out?<\/li>\n
    • What information can it provide?<\/li>\n<\/ul>\n

      With clear goals, you\u2019ll avoid confusion and increase the chances of hitting your chatbot KPIs.<\/p>\n

      A good example is Curio\u2019s \u2018Pienter\u2019 chatbot<\/strong>, built to help students choose the right study path. Digital Project Coordinator Marjon Sunderman explains:<\/p>\n

      \u201cWe want to be seen as an innovative organisation. We\u2019re the local go-to trainer, and our chatbot is part of showing that. Pienter asks smart questions, helps students think beyond study choice, and even gets them to visualise their dream job.\u201d<\/em><\/p>\n

      The outcome? A modern reputation and higher enrolments.<\/p>\n

      <\/div>\n

      Without clear goals, your chatbot won\u2019t deliver<\/h2>\n

      Every chatbot needs a purpose. Is it speed? Quality? Personalisation? Get that right, and the results follow:<\/p>\n

        \n
      • Up to 36% cost savings<\/strong><\/li>\n
      • Up to 24% higher NPS<\/strong><\/li>\n
      • 20% more productivity<\/strong><\/li>\n
      • Bots handling 40% of all conversations<\/strong><\/li>\n<\/ul>\n

        Want to prove the business case? A chatbot feasibility report quickly shows you the ROI for your organisation. When marketing, sales and service share a strategy, the customer journey runs smoothly – and the experience is better all round.<\/p>\n

        Customer at the centre. Success guaranteed.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        Did you know that marketing and chatbots go hand in hand? Service and webcare departments often interact with potential customers right at the beginning of the purchasing process.<\/p>\n","protected":false},"author":71,"featured_media":207500,"template":"","cat_industry":[2663],"cat_topic":[2677,2667],"class_list":["post-207499","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-en-au","cat_topic-chatbots-en-au","cat_topic-strategy-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/blog\/207499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/users\/71"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/blog\/207499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media\/207500"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=207499"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_industry?post=207499"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=207499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}