{"id":207642,"date":"2025-02-11T15:18:59","date_gmt":"2025-02-11T14:18:59","guid":{"rendered":"https:\/\/spotler.com\/blog\/valentines-emails-we-loved-2025"},"modified":"2026-01-28T15:25:38","modified_gmt":"2026-01-28T14:25:38","slug":"valentines-emails-we-loved-2025","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-au\/blog\/valentines-emails-we-loved-2025","title":{"rendered":"Valentine\u2019s emails we loved 2025"},"content":{"rendered":"

\u201cA couple of hearts, a red colour palette, that\u2019s all we need for a Valentine\u2019s email!\u201d Would you put so little effort into romancing a real-life love interest? <\/strong><\/p>\n

Here are a bunch of Valentine\u2019s emails that show how a little extra thought can stand out from the crowd and really get your readers\u2019 attention.<\/strong><\/p>\n

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Jenki \u2013 \u201cA love letter to matcha\u201d<\/h2>\n
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Why it works<\/h3>\n

A love letter to your product is a great way to talk about the benefits your customers get. You\u2019re also flipping the script by speaking as a customer, rather than addressing them. Your audience should be able to recognise themselves in the picture you paint.<\/p>\n

How to do it<\/h3>\n

Dig into your customer reviews! Find the positive things real users have said, and use the most common to focus your product love letter on. If you can reference previous experiences with competitors, as Jenki does with coffee, even better.<\/p>\n

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Nike \u2013 Word play<\/h2>\n
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Why it works<\/h3>\n

Just as love is only one association among many for the colour red, the English language offers plenty of opportunity for puns and other word play. When 2 different experiences have the same impact, in this case an elevated heart rate, you\u2019ve got a headline ready made for you.<\/p>\n

How to do it<\/h3>\n

This is a step up from the benefits of the love letter example; how does your product make your audience feel<\/em>? A piece of accounting software might make a business owner feel calmer as the month ends and they can see their books balance. A new watch might make you feel sophisticated. A family holiday might make parents feel grateful. Whatever you sell, there\u2019s an emotional benefit you can tap into.<\/p>\n

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Square \u2013 Share the love<\/h2>\n
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Why it works<\/h3>\n

Let\u2019s be honest, for some products it\u2019s hard to bring love into the room, with business software being a prime example (apart from us, right? Right…?)<\/p>\n

Square gets around this by focusing on how they can help their customers take advantage of Valentine\u2019s Day. You might call this a second-order benefit.<\/p>\n

How to do it<\/h3>\n

This is primarily one for the B2B sector, although if you\u2019re selling something to consumers that they will share in some way then it might work for you. For example, if you sell barbeques, you could write about how the buyer\u2019s family will enjoy the food they will cook on it.<\/p>\n

The Jobs to be done<\/em> framework is useful here; you need to explore what end goal your customer is looking to achieve. The classic example is someone visiting a DIY store and browsing drills:<\/p>\n