{"id":209648,"date":"2023-10-13T10:33:12","date_gmt":"2023-10-13T08:33:12","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/dpd"},"modified":"2026-01-29T12:27:47","modified_gmt":"2026-01-29T11:27:47","slug":"dpd","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-au\/case-studies\/dpd","title":{"rendered":"High customer satisfaction through real-time emails at DPD"},"content":{"rendered":"<p><strong>The tricky thing about online reviews is that they are often left only when a customer has a complaint. However, by using transactional email smartly, DPD boosts customer satisfaction and positive reviews about its service. In this case, you can read how real-time emails help DPD to get more satisfied reviews. DPD successfully uses&nbsp;<a href=\"https:\/\/spotler.com\/en-au\/commerce\/transactional-emails\" data-type=\"page\" data-id=\"208402\">Spotler&nbsp;to send these emails<\/a>.<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"journey\">The journey of your parcel<\/h2>\n<p>An ordered package takes a long journey from the manufacturer to the customer. A crucial part of that journey is when the package is shipped from the store or depot to the receiving address. DPD Parcel Service provides that part of the journey. To make it as easy and clear as possible for recipients, DPD offers insight at various points in that journey.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"delivery\">&#8220;When will my parcel arrive?&#8221;<\/h3>\n<p>The first email will be sent one day before delivery. The recipient is told in this email that the ordered parcel will be delivered the next day. The following email is the so-called Predict email. This email contains the time slot (one hour) in which the package will be delivered and offers the recipient the opportunity to prepare for this. This way, the recipient knows exactly where he stands.<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"546\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/dpd1.png\" alt=\"\" class=\"wp-image-15365\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/dpd1.png 716w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/dpd1-300x229.png 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/dpd1-249x190.png 249w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n<\/div>\n<\/div>\n<p>In addition, this email (or SMS) also offers the option to adjust the delivery (up to 30 minutes before delivery) so that the recipient is always informed, but, above all, has control over their package delivery. This not only offers advantages to the receiver but also increases the first-time right, which results in a saving of 4% on the kilometres driven and, therefore, also on CO2 emissions.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"delivered\">&#8220;Your parcel has been delivered&#8221;<\/h3>\n<p>Another email will be sent shortly after the package is delivered. This cleverly responds to the fact that the package has just been delivered. By asking about customer satisfaction in this email, DPD can ask for feedback just after the moment of delivery. The enthusiasm about the just-received package is reflected in the reviews.<\/p>\n<p>The combination of the above emails results in extremely high customer satisfaction scores. Recipients are very satisfied with the way things are going because their expectations are met. Whereas before this digitisation battle, it was still difficult to achieve high scores on, for example, Kiyoh, the positive image of DPD increased enormously after the introduction of time-based emails. In this way, the satisfied recipients are also heard.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"linchpin\">Email as a linchpin between IT, marketing and sales<\/h2>\n<p>Email plays an important role in the entire marketing and sales process at DPD. Connecting Spotler as a solution ensures a smooth and effective collaboration between IT, marketing and sales. Where Spotler makes it easy for IT to link systems together and create an overview of all sources, the powerful template engine makes it easy for the marketing department to make small changes.<\/p>\n<p>In addition, well-delivered, stylishly formatted emails boost sales. When customer satisfaction scores increase, more partners want to work with you. Spotler&#8217;s lightning-fast and reliable delivery ensures that email is seen as an integral part of business development.<\/p>\n<div id=\"image-block_af4e3a7b92436e10a324687137dc4d6e\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>&#8220;By using Spotler, I no longer have to worry about the delivery of important emails. I know that the emails we send are quickly delivered where they belong, just like our packages.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Leo Schelvis<\/span><br \/>\n                                                                            <span class=\"function\"> &#8211; Senior System Developer at DPD<\/span>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"opex\">Work to improve operational excellence<\/h2>\n<p>By working with Spotler, DPD continues to advance its goal of operational excellence. The focus is on efficiency improvements, such as the aforementioned time-bound emails, and increasing customer satisfaction. In addition, by using Spotler, the marketing team is less dependent on IT when changes to the emails are needed.<\/p>\n<p>Thanks to Spotler&#8217;s support for template and deliverability questions, IT and marketing are unburdened. This allows DPD to continue focusing on creating extra customer value in package and email delivery.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-titel\">Stop worrying about hitting your customer&#8217;s inbox<\/h3>\n<p>Spotler&#8217;s transactional email solution helps you get your message across. Get on a call with us to explore what we can do for you!<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spotler.com\/en-au\/demo?fill=Transactional%20Email\">Schedule a demo now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full no-bot-margin hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"372\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/cta-demo-09.webp\" alt=\"\" class=\"wp-image-216367\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/cta-demo-09.webp 515w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/cta-demo-09-300x217.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2023\/08\/cta-demo-09-263x190.webp 263w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DPD increases customer satisfaction and positive reviews of its services by deploying smart transactional emails.<\/p>\n","protected":false},"featured_media":209650,"template":"","cat_industry":[2663,2711],"cat_topic":[2670,2664,2672],"class_list":["post-209648","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-en-au","cat_industry-transport-logistics-en-int","cat_topic-customer-service-en-int","cat_topic-data-analytics-en-int","cat_topic-email-marketing-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies\/209648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media\/209650"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=209648"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_industry?post=209648"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=209648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}