{"id":209665,"date":"2022-06-29T13:26:00","date_gmt":"2022-06-29T11:26:00","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/express-wear"},"modified":"2026-01-29T12:05:36","modified_gmt":"2026-01-29T11:05:36","slug":"express-wear","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-au\/case-studies\/express-wear","title":{"rendered":"+113% conversions from search results at Express Wear"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.expresswear.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Express Wear<\/a> is a Dutch fashion retailer with stores located near Arnhem and Nijmegen in the Netherlands. Since June 2011, they have also had a webshop. Express Wear sells middle\/high-end denim-related brands to everyone age 15 and up wanting to look nice, stylish, and fashionable. In November 2018, the retailer <a href=\"https:\/\/spotler.com\/en-au\/blog\/advantages-of-running-all-in-one-on-site-cro-suite\" data-type=\"blog\" data-id=\"72254\">optimised their onsite search<\/a>, collaborating with our mutual partner Happy Horizon.<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-c439d99c5d0a27c75968b970fcc0ffdf\">\u2018If your data feed is in order, implementation really is a piece of cake!\u2019<br \/><strong>Roy Krabben, eCommerce Manager, Express Wear<\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"470\" height=\"250\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-shop1.jpg\" alt=\"\" class=\"wp-image-74827\" style=\"width:534px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-shop1.jpg 470w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-shop1-300x160.jpg 300w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-shop1-357x190.jpg 357w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"quick\">Quick implementation and easy to use<\/h2>\n<p>Roy Krabben, eCommerce manager at Expresswear, was very happy with the implementation: &#8220;Search is straightforward to implement. In principle, a fully functional search function can be realised in 30 minutes. Spotler&#8217;s on-site search is a solution for a usually complex functionality that is truly plug-and-play. If your data feed is in order, implementation is &#8216;a piece of cake&#8217;!&#8221;<\/p>\n<p>Regarding ease of use, Krabben mentions that the tool required little explanation for Express Wear and is also easy to understand for non-technical marketers. &#8220;Play around in the backend one afternoon, and you&#8217;ll know exactly how everything works.&#8221;<\/p>\n<h2 class=\"wp-block-heading\" id=\"result\">Results after implementation<\/h2>\n<p>The results truly speak for themselves. After optimising their search, Express Wear saw:<\/p>\n<ul class=\"wp-block-list\">\n<li>the conversion rate within search&nbsp;<strong>increased by 33.4%<\/strong><\/li>\n<li>the average order value&nbsp;<strong>increased by 7.2%<\/strong><\/li>\n<li>time on page<strong>&nbsp;went up by 1.07 min.<\/strong><\/li>\n<li>Pageviews from search&nbsp;<strong>increased by 113%.<\/strong><\/li>\n<\/ul>\n<p>Visitors now find exactly the piece of clothing they are looking for, and the overall user experience has improved greatly.<\/p>\n<h2 class=\"wp-block-heading\">Favourite feature?<\/h2>\n<p>&#8220;With the help of Ranking Rules, we&#8217;ve been able to prioritise different product groups and brands much better. For example, brands with much margin and stock sell products much less.&#8221; <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-1024x376.jpg\" alt=\"\" class=\"wp-image-74834\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-1024x376.jpg 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-300x110.jpg 300w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-768x282.jpg 768w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-767x282.jpg 767w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-517x190.jpg 517w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1-817x300.jpg 817w, https:\/\/spotler.com\/wp-content\/uploads\/2022\/06\/expresswear-screenshot1.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Another feature Express Wear uses <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">frequently is&nbsp;<strong>Synonyms<\/strong>. With the help of Synonyms, they keep the number of no-result<\/span> queries to a minimum, making sure website visitors always find what they&#8217;re looking for.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"demo\">Your customers truly discover your products with personalised site search!<\/h3>\n<p>Book a quick demo with us to see how you can benefit from adding search options to your website.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spotler.com\/en-au\/demo?fill=Site%20Search\">Book a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full no-bot-margin hide-mobile\"><img decoding=\"async\" width=\"515\" height=\"372\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-39.webp\" alt=\"\" class=\"wp-image-225712\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-39.webp 515w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-39-300x217.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-39-263x190.webp 263w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Improved conversion rates and order values thanks to Search&#8217; smart ranking rules.<\/p>\n","protected":false},"featured_media":230198,"template":"","cat_industry":[2663,2673],"cat_topic":[2664,2666],"class_list":["post-209665","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-en-au","cat_industry-ecommerce-retail-en-au","cat_topic-data-analytics-en-int","cat_topic-personalisation-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies\/209665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media\/230198"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=209665"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_industry?post=209665"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=209665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}