{"id":209679,"date":"2023-07-19T09:24:17","date_gmt":"2023-07-19T07:24:17","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/luke-1977"},"modified":"2026-01-29T12:25:46","modified_gmt":"2026-01-29T11:25:46","slug":"luke-1977","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-au\/case-studies\/luke-1977","title":{"rendered":"Luke 1977 achieves 30% Sales growth with clever personalisation"},"content":{"rendered":"

The marketing team at Luke 1977 had a bold vision for the brand: to completely transform its online customer experience through personalisation. They believed personalisation was key to delivering growth and improving customer loyalty. They turned to Spotler to help them achieve this vision. <\/strong><\/p>\n

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About Luke 1977 <\/strong><\/p>\n

Luke 1977 is a leading contemporary menswear brand with a global following. The fashion retailer\u2019s eCommerce store, customer-focused approach, and support from independent boutiques have driven its growth. The business employs 100 people across eight physical stores and three offices in the UK.<\/p>\n<\/div>\n

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Reduce cart abandonment, increase sales<\/h2>\n

The marketing automation technology Luke 1977 used presented its marketing team with several challenges. Implementing Spotler’s email marketing and personalisation solutions has given the team clear visibility on which reengagement campaigns work best. <\/p>\n

Firstly, their previous cart abandonment software was slowing their website down dramatically. This affected website performance and reduced the quality of customer experience they could offer. <\/p>\n

Secondly, the team had no direct control over the types of content delivered in their cart abandonment and re-engagement emails. This meant they had no influence or visibility when recommending and aligning specific products with their marketing campaigns and objectives.<\/p>\n

They wanted to reduce cart abandonment, increase repeat purchases, and increase retention. However, their existing software made it difficult to assess whether their campaigns were having the desired effect.<\/p>\n

Ambitious growth objectives<\/h2>\n

Aaron Field, the head of digital at Luke 1977, manages a team of five digital marketers. He was tasked with introducing new marketing automation technology to help the brand achieve its growth objectives. Aaron needed a solution that would deliver a more personalised customer experience and help the brand:<\/p>\n