{"id":209778,"date":"2023-03-02T13:33:00","date_gmt":"2023-03-02T12:33:00","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/room-copenhagen"},"modified":"2026-01-29T12:22:05","modified_gmt":"2026-01-29T11:22:05","slug":"room-copenhagen","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-au\/case-studies\/room-copenhagen","title":{"rendered":"How Room Copenhagen doubled its marketing database using clever CRM strategies"},"content":{"rendered":"

Room Copenhagen is a Danish company founded in 2010. It creates high-quality, functional homeware products that are operational and design-oriented. In 2013, the company expanded into the USA and has an office in New Jersey.<\/strong><\/p>\n

Incomplete or missing data<\/h2>\n

Sales Manager Martin Uniacke explains, “When I started with the company, I wanted to look at the entire market, where we were and were not. We did this at first with Excel files, but then we came across Spotler CRM. The more I used it, the more I loved it; this works!”<\/p>\n

Martin says, “We had our internal database, but the data was largely incomplete and missing a lot of contact details, and we were very limited in terms of what we could do with it. I started to pull together data that I had collected from trade shows and previous personal experiences.”<\/p>\n

Identify top targets<\/h2>\n

“In America, the National Retail Federation lists information about different retailers. It ranks the companies from 1 to 100. I used this to identify the big companies in the market and our relationship with them; how many were customers? It’s a nice way to look at your business and be able to tell who the top retailers out there are and try to predict where we would be in the market if we had those retailers. That is a nice way of marketing to me. To see the rankings of the big players out there and where you stand with them gives a great vision.<\/p>\n

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The more I used it the more I loved it, this thing really works!
Martin Uniacke, Room Copenhagen<\/strong><\/p>\n<\/blockquote>\n

Benefits of Spotler CRM<\/h2>\n

“I manage the sales for most of the Western Hemisphere”, Martin explains. “So I have a large responsibility and a lot to manage. Changing my tasks from red to green in the CRM is a daily pleasure because I know that the things that need to be done are getting done. I’ve never been so assured that nothing is slipping through the cracks since I started using Spotler CRM”.<\/p>\n

Martin continues, “The central part of the system I use is the tasks feature. I can go into any Account and see exactly when I’m supposed to get back to the client. I can set a task to follow up with a client in a few months, so I don’t need to think about it again. Before I used Spotler CRM, I wouldn’t have anywhere to log that information, and I would worry about forgetting to call or email the client back.<\/p>\n

Now I can go into the account and see the emails I’ve sent to the client in the activity section, and I will get a task notification when it is time to call them back. Knowing exactly where we’re in the sales process and getting straight back into it without keeping it all in my mind is fantastic.\u201d<\/p>\n

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Changing my tasks from red to green is a pleasure every day because I know that the things that need to get done are being done.
Martin Uniacke, Room Copenhagen<\/strong><\/p>\n<\/blockquote>\n

What would you recommend about our CRM?<\/h2>\n

“With Spotler CRM, you can record any information you would like into the system, and it\u2019s very easy to manipulate the data to gain valuable information. This helps with ROI and knowing where to spend money next year, as well as organising your database in a way that makes sense to you.\u201d<\/p>\n

The support has been tremendous, and they always seem to know exactly what I have done wrong. They have helped me import lots of data. Last year, we had about 100 to 150 prospects in the system, and now we have over 800. This makes a big difference in getting a hold of your database and being able to market your products effectively.”<\/p>\n

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What is marketing without a CRM?<\/h3>\n

Knowing your (potential) customer helps you send more relevant messaging, lower acquisition costs, and sets your sales teams up for success. <\/p>\n

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Book a CRM<\/strong> demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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See how SpotlerCRM helped Room Copenhagen optimise sales, grow their database, and gain insights for more effective marketing strategies.<\/p>\n","protected":false},"featured_media":209779,"template":"","cat_industry":[2668,2663,2673],"cat_topic":[2669],"class_list":["post-209778","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cat_industry-b2b-en-au","cat_industry-b2c-en-au","cat_industry-ecommerce-retail-en-au","cat_topic-crm-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies\/209778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media\/209779"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=209778"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_industry?post=209778"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=209778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}