{"id":229561,"date":"2025-09-24T14:37:00","date_gmt":"2025-09-24T12:37:00","guid":{"rendered":"https:\/\/spotler.com\/glossary\/tiktok-advertising"},"modified":"2025-09-24T14:37:00","modified_gmt":"2025-09-24T12:37:00","slug":"tiktok-advertising","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-au\/glossary\/tiktok-advertising","title":{"rendered":"TikTok Advertising"},"content":{"rendered":"<p><strong>TikTok Advertising means running paid campaigns on the TikTok platform. Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.<\/strong><\/p>\n<p>This is important because TikTok is especially popular among younger audiences and thrives on viral, creative content. It provides a way for brands to build visibility in a highly engaging environment.<\/p>\n<p>For example, a fashion retailer might launch a hashtag challenge encouraging users to share their looks, boosting brand awareness organically.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-229561","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/concepts\/229561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/concepts\/229561\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=229561"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=229561"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_glossary?post=229561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}