{"id":207768,"date":"2025-09-25T12:12:54","date_gmt":"2025-09-25T10:12:54","guid":{"rendered":"https:\/\/spotler.com\/guides\/ai-analytics-improving-marketing"},"modified":"2026-01-28T19:23:35","modified_gmt":"2026-01-28T18:23:35","slug":"ai-analytics-improving-marketing","status":"publish","type":"guides","link":"https:\/\/spotler.com\/en-au\/guides\/ai-analytics-improving-marketing","title":{"rendered":"How AI Analytics can improve your marketing in at least nine ways"},"content":{"rendered":"<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-189728 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header-768x399.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header-767x398.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header-366x190.webp 366w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/aianalytics_header-44x23.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-60 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-pale-pink-color has-text-color has-link-color has-large-font-size wp-elements-167daed4f781ba561d794e2ac425402b\">How AI Analytics can improve your marketing in at least nine ways<\/h1>\n<\/div>\n<\/div>\n<p><strong>Which parts of my campaigns are performing well? Is a CTR of 17.5% good? What does an acceptance rate of 99.5% mean? What about CLV, AOV, bounces, clicks on landing pages, etc.?<\/strong><\/p>\n<p>Marketers love tables, bar charts, and line graphs. Almost all marketing software includes these types of overviews. And if you let AI analyse your data, you can gain a lot of insights from all that data and answer the questions above. <strong>AI Analytics <\/strong>helps you bridge the gap between data and insight. And that can yield a lot.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"wat\">What are AI-driven marketing reports?<\/h2>\n<p><em>As soon as you use AI to automatically collect, analyse, and interpret marketing data, you have AI-driven marketing reporting.<\/em>&nbsp;<\/p>\n<p><em>You can often set up such reports manually, but their power lies in their automatic generation. After all, you want AI to take the work off your hands so you don&#8217;t have to keep typing in all kinds of queries.<\/em>&nbsp;<\/p>\n<p>In this guide, we answer the following four questions:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>How can you use AI to improve your marketing reports?&nbsp;<\/li>\n<li>What prompts should you use for AI Analytics?&nbsp;<\/li>\n<li>How can you increase your marketing effectiveness with AI Analytics?&nbsp;<\/li>\n<li>How can you use AI Analytics to improve your results?&nbsp;<\/li>\n<\/ul>\n<div class=\"wp-block-group has-light-blue-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<h4 class=\"wp-block-heading\">How does Spotler help?<\/h4>\n<p>Once you discover the magic of AI Analytics, you&#8217;ll want to keep experimenting. Especially in Spotler. We&#8217;ve built a visually powerful search-based interface for you with a nearly complete list of marketing keywords and metrics, including predefined formulas and parameters.<\/p>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"433\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/answers_ai_analytics.webp\" alt=\"An example of a response in Spotler's AI analytics. Shows a graph of click-through rates compared per month.\" class=\"wp-image-189801\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/answers_ai_analytics.webp 648w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/answers_ai_analytics-300x200.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/answers_ai_analytics-284x190.webp 284w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/answers_ai_analytics-44x29.webp 44w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n<h5 class=\"wp-block-heading\">Get answers to all your data questions<\/h5>\n<p>With our AI Analytics software, you can automatically generate beautiful graphs for all your data questions. You don&#8217;t need any SQL knowledge, you don&#8217;t have to fiddle around like in Power BI, you simply select the right data points using handy pull-down menus. It&#8217;s a data feast!&nbsp;<\/p>\n<p>Discover the magic of Spotler AI and increase your marketing insight! <strong><a href=\"#demo\">Request a demo<\/a><\/strong><\/p>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>This guide is designed to be practical. All the information is accompanied by useful use cases. In other words, you get examples of how AI can help you gain knowledge and insights from your data. Knowledge and insights that marketers want, but which are often difficult to extract from traditional and static statistics.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"meerwaarde\">The added value of AI for your marketing reports<\/h3>\n<p>If you ask ChatGPT about the added value of AI, you will get the following answer:&nbsp;<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Automating routine tasks, personalising experiences, and providing insights or recommendations that help people make better choices with less effort.&#8221;<\/p>\n<\/blockquote>\n<p>The added value of AI for your marketing reports fits this definition. <strong>Try it:<\/strong> what choices would you make if you saw the mailing statistics below?&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-1024x434.webp\" alt=\"A screenshot of a mailing report in Spotler Mail+, which provides insight into the effectiveness of an email campaign.\" class=\"wp-image-200606\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-1024x434.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-300x127.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-768x326.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-767x325.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-448x190.webp 448w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-44x19.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus-817x347.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/effectiveness_mailplus.webp 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A mailing report<\/em><\/figcaption><\/figure>\n<\/div>\n<p>This statistic gives you a dynamic overview of the delivery, opens, and clicks of a sent mailing for 30 days. Compared to a previous mailing, both opens and clicks lagged behind somewhat. If you want to draw conclusions from this, you will have to investigate. For example:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Can I create a more detailed trend report to see to what extent this mailing really differs from my regular campaigns?&nbsp;<\/li>\n<li>Have I perhaps approached a different target group that behaves differently from previous mailings?&nbsp;<\/li>\n<li>Does a lower click-through rate also affect the number of conversions, or is there no correlation?&nbsp;<\/li>\n<li>Is a lower click-through rate related to the number and type of links I included in the mailing?&nbsp;<\/li>\n<li>Would it be wise to set up an <a href=\"https:\/\/spotler.com\/en-au\/blog\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B test<\/a> on my most important buttons to improve the click-through rate, or is that not where the problem lies?&nbsp;<\/li>\n<\/ul>\n<p>In our experience, many marketers ask these questions, but researching them often takes too much time or is too complicated. This is especially true for campaigns that involve multiple touchpoints and channels.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"voorbeeld-meerwaarde\">An example of the added value of AI Analytics<\/h3>\n<p>Suppose you work in Commerce and want to know what happens after a click. Your bottom-line goal is conversion, and you are more interested in the \u201cpurchase-to-click ratio\u201d than in a CTO of 18.4%.&nbsp;<\/p>\n<p>Or, in other words, you are more interested in which campaigns have a high click-through rate but convert poorly. The reason for this knowledge is to gain insight into the effects of landing pages and to gain more control over the checkout process. Why do clickers drop out? And you want this knowledge in real time on your screen for every campaign.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"verbeteren\">How can you improve your marketing reports with AI?<\/h2>\n<p>In the following ways:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Automatic data integration<\/strong>: AI links data from multiple channels (Google Ads, Meta, email marketing, SEO, etc.) to build a single, integrated overview.&nbsp;<\/li>\n<li><strong>Real-time dashboards<\/strong>: Reports that continuously update themselves, allowing you to respond to trends more quickly.&nbsp;<\/li>\n<li><strong>Anomaly detection<\/strong>: AI automatically flags anomalies in campaigns (e.g., sudden drops in CTR or conversions).&nbsp;<\/li>\n<li><strong>Predictive analytics<\/strong>: Insights into future performance and insight into campaigns that are likely to yield the highest return.&nbsp;<\/li>\n<li><strong>Attribution analysis<\/strong>: Smarter allocation of conversions to channels, based on customer behaviour rather than just last click.&nbsp;<\/li>\n<li><strong>Natural Language Reporting<\/strong>: AI writes clear summaries of data, so you can understand what is happening more quickly.&nbsp;<\/li>\n<\/ul>\n<p>Not all AI Analytics providers offer the same functionalities, but the above improvements give a good idea of the possibilities. As a marketer, you often have to set up the AI tool once to enable attribution analysis or anomaly detection, but good AI Analytics software helps you with this:&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"759\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter.webp\" alt=\"\" class=\"wp-image-189903\" style=\"width:771px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter.webp 1280w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-300x178.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-1024x607.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-768x455.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-767x455.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-320x190.webp 320w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-44x26.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotter-817x484.webp 817w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\"><em>AI Analytics allows you to engage in a dialogue with your data<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"interpretatie\">AI Analytics helps you interpret data<\/h3>\n<p>Because gaining insight from a single static data analysis is not easy, and it takes a lot of research to compare different statistics, it is important that AI supports you in this. And it can.<\/p>\n<p>AI Analytics works with an input field or search bar similar to those found on Google and ChatGPT:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"287\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search.webp\" alt=\"The familiar Google search bar\" class=\"wp-image-200614\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search.webp 831w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-300x104.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-768x265.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-767x265.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-550x190.webp 550w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-44x15.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/google_search-817x282.webp 817w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><figcaption class=\"wp-element-caption\"><em>The familiar Google search bar<\/em><\/figcaption><\/figure>\n<\/div>\n<p>As a marketer, you might type the following into your AI Analytics software:&nbsp;<\/p>\n<p><em>\u201cWhich 10 email campaigns had the highest CTR last month?\u201d<\/em>&nbsp;<\/p>\n<p>If you use Spotler&#8217;s software for AI Analytics, you will receive the following reassuring response:&nbsp;<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Got it. You want to see the 10 email campaigns (i.e. Campaign Name) with the highest Clickthrough Rate (CTR) for the month that was completed the previous month. I will use the [Campaign Name] attribute, sort by [Clickthrough Rate] in descending order, and filter for [Activity Timestamp] = \u2018last month\u2019.&#8221;<\/p>\n<\/blockquote>\n<h3 class=\"wp-block-heading\" id=\"dialoog\"><strong>AI Analytics lets you have a dialogue with your data&nbsp;<\/strong><\/h3>\n<p>The AI delivers the data column names, the values entered, and all kinds of keywords such as \u201clast month\u201d or &#8220;contains&#8221; on which the output of your question is based. You then get the graph you want. If you now want to know the conversion rate of these campaigns and which campaigns score low in this respect, you can enter that as a follow-up question.&nbsp;<\/p>\n<p>In this way, you engage in a dialogue with your data and leave all the complicated research to your AI tool. Even better: once you are satisfied with your search result, you can save the search query and pin it to a live board or live dashboard. Every time you log in, you get real-time insight into these statistics.&nbsp;<\/p>\n<p>This way, you can use AI to improve your marketing reports.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"prompts\">Which prompts should you use for AI Analytics?<\/h2>\n<p>In AI Analytics, a distinction is made between SQL and NLQ. SQL stands for Structured Query Language, and NLQ for Natural Language Query.<\/p>\n<p>SQL is a standardised language for querying and modifying data in relational databases. If you were to express the above question (What 10 email campaigns had the highest CTR last month?) in SQL, you would get the following in MySQL 8+ (an SQL dialect):<\/p>\n<pre class=\"wp-block-code\"><code>\n<span style=\"color:#800080!important;\">SELECT<\/span>\n&nbsp;&nbsp;<span style=\"color:#000000;\">campaign_id,<\/span>\n&nbsp;&nbsp;<span style=\"color:#000000;\">campaign_name,<\/span>\n&nbsp;&nbsp;<span style=\"color:#008080;\">ROUND<\/span>(<span style=\"color:#FF0000;\">100<\/span>&nbsp;*&nbsp;<span style=\"color:#008080;\">SUM<\/span>(<span style=\"color:#000000;\">clicks<\/span>)&nbsp;\/&nbsp;<span style=\"color:#008080;\">NULLIF<\/span>(<span style=\"color:#008080;\">SUM<\/span>(<span style=\"color:#000000;\">delivered<\/span>),&nbsp;<span style=\"color:#FF0000;\">0<\/span>),&nbsp;<span style=\"color:#FF0000;\">2<\/span>)&nbsp;<span style=\"color:#800080;\">AS<\/span>&nbsp;<span style=\"color:#000000;\">ctr_percent<\/span>\n<span style=\"color:#800080;\">FROM<\/span>&nbsp;<span style=\"color:#000000;\">email_campaigns<\/span>\n<span style=\"color:#800080;\">WHERE<\/span>&nbsp;<span style=\"color:#000000;\">send_date<\/span>&nbsp;&gt;=&nbsp;<span style=\"color:#008080;\">DATE_FORMAT<\/span>(<span style=\"color:#008080;\">CURDATE<\/span>()&nbsp;-&nbsp;<span style=\"color:#800080;\">INTERVAL<\/span>&nbsp;<span style=\"color:#FF0000;\">1<\/span>&nbsp;<span style=\"color:#800080;\">MONTH<\/span>,&nbsp;<span style=\"color:#008000;\">'%Y-%m-01'<\/span>)\n&nbsp;&nbsp;<span style=\"color:#800080;\">AND<\/span>&nbsp;<span style=\"color:#000000;\">send_date<\/span>&nbsp;&lt;&nbsp;<span style=\"color:#008080;\">DATE_FORMAT<\/span>(<span style=\"color:#008080;\">CURDATE<\/span>(),&nbsp;<span style=\"color:#008000;\">'%Y-%m-01'<\/span>)\n<span style=\"color:#800080;\">GROUP&nbsp;BY<\/span>&nbsp;<span style=\"color:#000000;\">campaign_id,<\/span>&nbsp;<span style=\"color:#000000;\">campaign_name<\/span>\n<span style=\"color:#800080;\">ORDER&nbsp;BY<\/span>&nbsp;<span style=\"color:#000000;\">ctr_percent<\/span>&nbsp;<span style=\"color:#800080;\">DESC<\/span>\n<span style=\"color:#800080;\">LIMIT<\/span>&nbsp;<span style=\"color:#FF0000;\">10<\/span>;\n<\/code><\/pre>\n<p>This SQL translation does make some assumptions about table and column names, but that doesn&#8217;t matter; this isn&#8217;t what you want as a marketer. You don&#8217;t want to have to take an SQL training course before you can use AI Analytics. That&#8217;s why you can \u2018simply\u2019 type your question into the database, just as you would ask a colleague. Fortunately, AI Analytics uses NLQ.&nbsp;<\/p>\n<p>But even in \u2018normal\u2019 language, not every input is equally effective. To help you with this, we provide a large number of use cases with prompt examples in NLQ to improve your marketing.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"effect\">How can you increase your marketing effectiveness with AI Analytics?<\/h2>\n<p>We have developed and tested the following seven interesting use cases for you. You can achieve the following if you set up AI Analytics correctly:&nbsp;<\/p>\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Quickly put an end to inefficient campaigns&nbsp;<\/li>\n<li>Ensure good <em>list hygiene<\/em> that protects delivery&nbsp;<\/li>\n<li>Get a handle on campaigns that lead to a lot of unsubscribes&nbsp;<\/li>\n<li>Don&#8217;t send at inefficient times&nbsp;<\/li>\n<li>Get a handle on high-discount campaigns that underperform&nbsp;<\/li>\n<li>Get a handle on campaign steps that result in a decline in engagement&nbsp;<\/li>\n<li>Identify excessive personalisation without return&nbsp;<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\">Quickly put an end to inefficient campaigns<\/h3>\n<p>If you run a lot of campaigns, you want quick insight into which ones are underperforming. With that insight, you can adjust such a campaign or decide to stop investing in it.&nbsp;<\/p>\n<h4 class=\"wp-block-heading\">What do you need?&nbsp;<\/h4>\n<p>You need to analyse the difference between high and low scores along two axes: <em>purchases<\/em> and <em>revenue per send.<\/em> And if you want a quick insight into the extremes of both scores, you can create a bar chart with grouped columns. Here is an entirely random example based on the axes <em>months<\/em> and <em>revenue<\/em>:&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-1024x324.webp\" alt=\"\" class=\"wp-image-200621\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-1024x324.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-300x95.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-768x243.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-767x242.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-601x190.webp 601w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-44x14.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth-817x258.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/conversionsbymonth.webp 1145w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bar chart with grouped columns<\/figcaption><\/figure>\n<\/div>\n<p>The advantage of such a graph is the quick insight it provides: you can immediately see which months score well and which score poorly.&nbsp;<\/p>\n<p>If you work with Spotler, our AI Analytics software provides you with a handy graph for comparing the data you want to analyse. The NLQ prompt you need to enter is: provide an overview of all campaigns from the past 30 days, including their revenue. Next, perform a change analysis on the two axes mentioned to create a bar chart similar to this. In good AI Analytics software, performing a change analysis is straightforward.&nbsp;<\/p>\n<p>Comparing the extremes provides a wealth of insight. There is a good chance that you will also discover trends in your metrics that you would not have noticed without such an analysis.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Ensure good list hygiene to protect delivery<\/h3>\n<p>Every marketer wants to prevent bounces. Marketing communications that are not delivered damage your reputation. You are now used to following up on bounces as soon as they come in. Of course, you should continue to do so, but how nice would it be if you could get a better handle on this?&nbsp;<\/p>\n<p>Enter the following NLQ prompt: <em>provide an overview of the daily bounce rate for the past 30 days<\/em>. Once you have this information, you will want to know why there are peaks on certain days. You want to know the underlying causes and, ideally, set up an alert as soon as such a peak in your bounce rate occurs.&nbsp;<\/p>\n<p>If your AI Analytics software includes a module for forecasting, trend analysis, and outlier detection, you will gain insight into these causes. And with that knowledge, you can work proactively to protect your reputation.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"397\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotiq.webp\" alt=\"Grafische weergave van SpotIQ, de AI analytics module die helpt met forecasting, outlier identifying, trend analyse, en cross-correlation\" class=\"wp-image-189833\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotiq.webp 626w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotiq-300x190.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/spotiq-44x28.webp 44w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><figcaption class=\"wp-element-caption\">With SpotIQ in Spotler, you can easily select which insights you want to extract from your data.<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Get a handle on campaigns that lead to a lot of unsubscribes<\/h3>\n<p>What applies to your bounce rate also applies to your unsubscribes. How great would it be if you had a better understanding of which campaigns lead to high unsubscribe rates and what causes them? You enter the same prompt as for the bounce rate, then type \u201cunsubscribe rate\u201d and use the outlier analysis option again.<\/p>\n<h3 class=\"wp-block-heading\">Don&#8217;t send at inefficient times<\/h3>\n<p>You can greatly increase the effectiveness of your marketing by sending your communications at times when your readers, customers, or prospects are waiting for them. Every marketer would rather send a communication on Tuesday if that leads to better results than on other days of the week. Even if Thursday is the regular sending day.&nbsp;<\/p>\n<p>But how do you know exactly when that is? Or even more specifically: how do you extract that information from your campaign statistics?&nbsp;<\/p>\n<p>Enter the following NLQ prompt: <em>show me the open rate per day of the week for the past 90 days<\/em>. Once you have this information, you will want to know if there is a trend in this data. Use the Trend Analysis feature in your AI software to gain insight into this.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Get a handle on high-discount campaigns that are underperforming<\/h3>\n<p>For your margins, it is important that high-discount campaigns perform well. In fact, they should perform much better than campaigns without discounts. In other words, if your high-discount campaigns are performing poorly, then the target group you have targeted is not sufficiently sensitive to them. In that case, it is a good idea to use other means of persuasion.&nbsp;<\/p>\n<p>Enter the following NLQ prompt: <em>show me the revenue of each message sent, specified per campaign, for the past 30 days<\/em>. It is also useful if your campaigns are tagged with \u201cdiscount\u201d and \u201cno discount.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Get a handle on campaign steps that result in a decline in engagement<\/h3>\n<p>You can also search specifically for campaign steps that have led to a decline in engagement. Who knows, your entire campaign may perform better if you address the poorly performing parts. With AI Analytics, you can perform such an analysis if you have the option to select \u2018purchases per step\u2019.<\/p>\n<h3 class=\"wp-block-heading\">Identify excessive personalisation without return<\/h3>\n<p>Another major advantage of AI Analytics is the ability to spot interesting correlations in your data. Not all AI Analytics software offers this option, but it is interesting if you can filter on the extent to which you have applied different personalisation techniques, for example.&nbsp;<\/p>\n<p>For example, you could investigate whether personalisation techniques affect your sales. After all, the general wisdom is that personalisation is good for your revenue. With AI Analytics, you can find out whether or not this rule applies to your own database and to what extent.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"resultaten-vergroten\">How can you improve your results with AI Analytics?<\/h2>\n<p>AI Analytics not only gives you more insight into the effectiveness of all your marketing efforts, but this software also helps you earn more money. Or, in other words, improve your results. Finally, in this already extensive guide, we give you two more use cases that will help you achieve this:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Identify campaigns with <strong>high clicks and low conversion<\/strong>&nbsp;<\/li>\n<li>Identify the campaign components that lead to the best results&nbsp;<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"overmatig\">Identify campaigns with high clicks and low conversion<\/h3>\n<p>High clicks suggest an appealing message. Effective marketing messages should drive conversions. If that&#8217;s not the case, it&#8217;s good to get a handle on this. Apparently, something is going on &#8220;after the click.&#8221;\u00a0<\/p>\n<p>Simply order a product yourself from the marketing message with a high click-through rate and a low conversion rate to find out what is wrong. This will make your statistics less abstract, improve your marketing processes, and lead to better results.\u00a0<\/p>\n<p>The prompt you use is not complicated: <strong>give me an overview of the Purchase-to-Click Rate and the Click-Through Rate for each campaign message.<\/strong> You can then compare the two.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"identificeer-onderdelen\">Identify the campaign components that lead to the best results<\/h3>\n<p>Every campaign has a specific timing or lead time, is made up of different communications (email, app messages, social posts, webpages, etc.), and is designed for a specific audience. If a campaign delivers the desired results, it is interesting to know which components were responsible.&nbsp;<\/p>\n<p>With AI Analytics, you can perform an attribution analysis. The prompt: <strong>Provide an overview of all campaigns from the past 30 days, including their revenue. <\/strong>Use the Correlation feature in your AI software to cross-check the various campaign components.&nbsp;<\/p>\n<p>Insight into attribution is invaluable. It is knowledge you can immediately apply to all subsequent campaigns, which will significantly improve their results.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"inzicht-ai\">The data insight provided by AI Analytics is exceptional<\/h2>\n<p>When you put AI to work with your marketing metrics, you can identify interesting correlations, trends, and outliers, and make predictions. This guide provides nine examples you can set up and configure yourself. This can often be done surprisingly quickly when you use the right AI analytics software.\u00a0<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-titel\">Add AI to your marketing mix<\/h3>\n<p>Schedule a demo at a time that suits you &#8211; and our experts will help you achieve more with AI in marketing.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spotler.com\/en-au\/demo?fill=AI%20in%20Marketing\">Schedule a demo now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full no-bot-margin hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"372\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-33.webp\" alt=\"\" class=\"wp-image-209800\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-33.webp 515w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-33-300x217.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-33-263x190.webp 263w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Enough with the abstract theory, how can you actually get better results with AI today? This guide dives into the details of AI Analytics for marketing.<\/p>\n","protected":false},"featured_media":207770,"template":"","cat_industry":[2663,2673],"cat_topic":[2684,2664],"class_list":["post-207768","guides","type-guides","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-en-au","cat_industry-ecommerce-retail-en-au","cat_topic-artificial-intelligence-en-au","cat_topic-data-analytics-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/guides\/207768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":4,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/guides\/207768\/revisions"}],"predecessor-version":[{"id":230025,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/guides\/207768\/revisions\/230025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media\/207770"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/media?parent=207768"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_industry?post=207768"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-au\/wp-json\/wp\/v2\/cat_topic?post=207768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}