{"id":239337,"date":"2026-03-12T17:51:59","date_gmt":"2026-03-12T16:51:59","guid":{"rendered":"https:\/\/spotler.com\/blog\/6-triggered-email-campaigns-to-increase-travel-bookings"},"modified":"2026-03-24T13:43:43","modified_gmt":"2026-03-24T12:43:43","slug":"6-triggered-email-campaigns-to-increase-travel-bookings","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-de\/blog\/6-triggered-email-campaigns-to-increase-travel-bookings","title":{"rendered":"6 triggered email campaigns to increase travel bookings"},"content":{"rendered":"<p><strong>Travel buying isn\u2019t an instant thing. Most people don\u2019t see a deal, whip out their card and book there and then. They browse, think, compare, procrastinate a bit, maybe sleep on it and that\u2019s before you even know who they are.<\/strong><\/p>\n<p>Now, think about how many of those browsers you <em>never<\/em> hear from again. That\u2019s where triggered email campaigns can make a real difference.<\/p>\n<p>Instead of blasting everyone at the same time with the same message, triggered emails respond to what a browser\u2019s behaviour on site.<\/p>\n<p>They connect at the moment someone shows intent, gently nudges them along, and helps to convert interest into bookings.<\/p>\n<p>Below are six automated campaigns every growing travel business should consider.<\/p>\n<p>They\u2019re practical, easy to set up once your systems are talking to each other, and designed to help you capture more bookings without increasing manual workload.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker.webp\" alt=\"\" class=\"wp-image-239304\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">1. Say hello right &#8211; Welcome &amp; preferences<\/h2>\n<p>When someone signs up for your emails or requests a brochure, that\u2019s your chance to make a good first impression.<\/p>\n<p>A welcome email (or a short series) should:<\/p>\n<ul class=\"wp-block-list\">\n<li>Introduce who you are and what subscribers can expect.<\/li>\n<li>Ask a simple preference question such as what types of trips interest them, favourite destinations, how often they want to hear from you.<\/li>\n<\/ul>\n<p>It doesn\u2019t have to be complicated, just useful. Getting a few preference details early means you can start sending relevant content from the get-go.&nbsp;<\/p>\n<p>And people are more likely to open emails that feel tailored to <em>them<\/em>. Triggered right after sign-up, this set up both relevance and engagement early on.<\/p>\n<div  class=\"inspirations-block\">\n<div class=\"inspirations-slider-block slick-slider\" \n            data-autoplay=\"0\"\n            data-speed=\"3000\"\n            data-animation=\"none\"\n            data-loop=\"0\"><\/p>\n<div class=\"slick-slide\">\n<div class=\"grid-item inspiration-list-item email-en-de\">\n<div class=\"inspiration-item large\">\n<div class=\"categories-list\">\n                <span class=\"category-label\"><br \/>\n                    Email                <\/span>\n            <\/div>\n<div class=\"image-wrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1899\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-111x300.webp 111w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-377x1024.webp 377w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-566x1536.webp 566w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-70x190.webp 70w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-44x119.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>        <\/div>\n<div class=\"inspiration-popup\">\n<div class=\"inspiration-popup-inner\">\n<div class=\"popup-body\">\n                <button class=\"close-popup\"><\/button><\/p>\n<div class=\"popup-main\">\n<div class=\"inspiration-extended-item\">\n<div class=\"image-wrapper\">\n<div class=\"scrollable-image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1899\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-111x300.webp 111w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-377x1024.webp 377w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-566x1536.webp 566w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-70x190.webp 70w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-kempinski-welcome-email-44x119.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n            <\/div>\n<\/p><\/div>\n<div class=\"item-footer\">\n                            <span class=\"item-title\">Welcome to the world of Kempinski<\/span><\/p>\n<div class=\"item-meta-rows\">\n<div class=\"meta-row\">\n                        <span class=\"label\">From:<\/span><br \/>\n                        <span class=\"text\">Kempinski<\/span>\n                    <\/div>\n<div class=\"meta-row\">\n                        <span class=\"label\">Category:<\/span><br \/>\n                        <span class=\"text\"><br \/>\n                            Trigger-based                        <\/span>\n                    <\/div>\n<\/p><\/div>\n<p>                            <a href=\"https:\/\/spotler.com\/en-de\/gallery\/kempinski-welcome-message-email\" target=\"_blank\" class=\"btn blue-btn inspiration-popup-btn\"><br \/>\n                    See full image                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <button class=\"prev-nav popup-nav\"><\/button><br \/>\n                <button class=\"next-nav popup-nav\"><\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <a href=\"https:\/\/spotler.com\/en-de\/gallery\/kempinski-welcome-message-email\" target=\"_blank\" class=\"item-link\"><\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"description\">Example of an welcome mail. This is the first of 5 messages. <br \/><a href=\"https:\/\/spotler.com\/en-de\/case-studies\/kempinski-hotels\">View the Kempinski case study<\/a><\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">2. Reminder for abandoned searches &amp; bookings<\/h2>\n<p>This one\u2019s straightforward, but incredibly effective.<\/p>\n<p>Let\u2019s say someone starts a booking or searches for something specific &#8211; such as a Bali package or a luxury cruise &#8211; and then disappears. If your system captures that behaviour, you can trigger a reminder email.<\/p>\n<p>These don\u2019t need to be pushy. Something simple like:<\/p>\n<p><em>\u201cStill thinking about that trip to Seminyak? Here\u2019s what you looked at, and here\u2019s how to pick up where you left off.\u201d<\/em><\/p>\n<p>Timing matters here. Send it while the intent is still warm. Too late and they\u2019ve probably moved on; too soon and it seems annoying. Experiment between 30mins, 1 or 2 hours for the first send with a follow-up the day after as default.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">3. Suggested destinations based on browsing behaviour<\/h2>\n<p>Triggered emails don\u2019t always have to be about abandoned bookings. If someone spends time looking at specific destinations or types of trips, you can respond with relevant inspiration.<\/p>\n<p>For instance:<\/p>\n<ul class=\"wp-block-list\">\n<li>Someone checking out Greek islands could get a short note with similar options.<\/li>\n<li>Someone browsing family-friendly breaks might see a tailored list of summer ideas.<\/li>\n<\/ul>\n<p>The trick is to be helpful, not prescriptive. Give them something that feels intuitive, relevant and helpful.<\/p>\n<div  class=\"inspirations-block\">\n<div class=\"inspirations-slider-block slick-slider\" \n            data-autoplay=\"0\"\n            data-speed=\"3000\"\n            data-animation=\"none\"\n            data-loop=\"0\"><\/p>\n<div class=\"slick-slide\">\n<div class=\"grid-item inspiration-list-item email-en-de\">\n<div class=\"inspiration-item large\">\n<div class=\"categories-list\">\n                <span class=\"category-label\"><br \/>\n                    Email                <\/span>\n            <\/div>\n<div class=\"image-wrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"3682\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-57x300.webp 57w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-292x1536.webp 292w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-36x190.webp 36w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-44x231.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>        <\/div>\n<div class=\"inspiration-popup\">\n<div class=\"inspiration-popup-inner\">\n<div class=\"popup-body\">\n                <button class=\"close-popup\"><\/button><\/p>\n<div class=\"popup-main\">\n<div class=\"inspiration-extended-item\">\n<div class=\"image-wrapper\">\n<div class=\"scrollable-image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"3682\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-57x300.webp 57w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-292x1536.webp 292w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-36x190.webp 36w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-bookingcom-behaviour-email-44x231.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n            <\/div>\n<\/p><\/div>\n<div class=\"item-footer\">\n                            <span class=\"item-title\">{first name}, book early for 2025 and save big on holiday rentals \ud83c\udfe0<\/span><\/p>\n<div class=\"item-meta-rows\">\n<div class=\"meta-row\">\n                        <span class=\"label\">From:<\/span><br \/>\n                        <span class=\"text\">Booking.com<\/span>\n                    <\/div>\n<div class=\"meta-row\">\n                        <span class=\"label\">Category:<\/span><br \/>\n                        <span class=\"text\"><br \/>\n                            Trigger-based                        <\/span>\n                    <\/div>\n<\/p><\/div>\n<p>                            <a href=\"https:\/\/spotler.com\/en-de\/gallery\/booking-com-based-on-behaviour-email\" target=\"_blank\" class=\"btn blue-btn inspiration-popup-btn\"><br \/>\n                    See full image                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <button class=\"prev-nav popup-nav\"><\/button><br \/>\n                <button class=\"next-nav popup-nav\"><\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <a href=\"https:\/\/spotler.com\/en-de\/gallery\/booking-com-based-on-behaviour-email\" target=\"_blank\" class=\"item-link\"><\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"description\">Example of an email based on browsing behaviour<\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">4. Price change &amp; availability alerts<\/h2>\n<p>Travel pricing moves fast. A fare drop or last remaining cabin is exactly the kind of moment someone <em>wants<\/em> to know about! Especially if they were just browsing.<\/p>\n<p>Set up alerts that trigger when:<\/p>\n<ul class=\"wp-block-list\">\n<li>Prices drop on a previously viewed holiday<\/li>\n<li>A popular trip has limited availability<\/li>\n<\/ul>\n<p>These are gold because they catch that subtle shift in urgency without you having to manually watch prices.<\/p>\n<p>When done well, this kind of timely message can turn interest into action.<\/p>\n<div  class=\"inspirations-block\">\n<div class=\"inspirations-slider-block slick-slider\" \n            data-autoplay=\"0\"\n            data-speed=\"3000\"\n            data-animation=\"none\"\n            data-loop=\"0\"><\/p>\n<div class=\"slick-slide\">\n<div class=\"grid-item inspiration-list-item email-en-de\">\n<div class=\"inspiration-item large\">\n<div class=\"categories-list\">\n                <span class=\"category-label\"><br \/>\n                    Email                <\/span>\n            <\/div>\n<div class=\"image-wrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"3021\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-237x1024.webp 237w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-356x1536.webp 356w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-44x190.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>        <\/div>\n<div class=\"inspiration-popup\">\n<div class=\"inspiration-popup-inner\">\n<div class=\"popup-body\">\n                <button class=\"close-popup\"><\/button><\/p>\n<div class=\"popup-main\">\n<div class=\"inspiration-extended-item\">\n<div class=\"image-wrapper\">\n<div class=\"scrollable-image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"3021\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-237x1024.webp 237w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-356x1536.webp 356w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-onthebeach-pricedropprotection-email-44x190.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n            <\/div>\n<\/p><\/div>\n<div class=\"item-footer\">\n                            <span class=\"item-title\">Price Drop Protection Just got Smarter!\ud83e\udde0<\/span><\/p>\n<div class=\"item-meta-rows\">\n<div class=\"meta-row\">\n                        <span class=\"label\">From:<\/span><br \/>\n                        <span class=\"text\">On the Beach<\/span>\n                    <\/div>\n<\/p><\/div>\n<p>                            <a href=\"https:\/\/spotler.com\/en-de\/gallery\/on-the-beach-price-drop-protection-email\" target=\"_blank\" class=\"btn blue-btn inspiration-popup-btn\"><br \/>\n                    See full image                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <button class=\"prev-nav popup-nav\"><\/button><br \/>\n                <button class=\"next-nav popup-nav\"><\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <a href=\"https:\/\/spotler.com\/en-de\/gallery\/on-the-beach-price-drop-protection-email\" target=\"_blank\" class=\"item-link\"><\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"description\">On the Beach offers a service that you will get the difference back if the price has gone down after booking<\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">5. Pre-trip engagement, upsell &amp; cross-sell opportunities<\/h2>\n<p>Once someone books, the goal shifts from acquisition to experience but that doesn\u2019t mean revenue stops.<\/p>\n<p>There\u2019s often a long gap between purchase and departure. That window is valuable. Customers are excited, they\u2019re planning, they\u2019re imagining the trip. And that\u2019s exactly when they\u2019re most open to enhancing it.<\/p>\n<p>A few weeks after booking, you can trigger practical emails that feel genuinely helpful:<\/p>\n<ul class=\"wp-block-list\">\n<li>Travel prep tips tailored to their destination<\/li>\n<li>Packing reminders based on climate or trip type<\/li>\n<li>Visa or documentation reminders<\/li>\n<\/ul>\n<p>These build trust and show you\u2019re organised. But alongside that, there\u2019s a clear opportunity to introduce relevant add-ons.<\/p>\n<p>Think about what naturally complements the booking:<\/p>\n<ul class=\"wp-block-list\">\n<li>Airport parking or lounge access<\/li>\n<li>Transfers<\/li>\n<li>Travel insurance<\/li>\n<li>Excursions and experiences<\/li>\n<li>Cabin upgrades or board upgrades<\/li>\n<li>Attraction passes<\/li>\n<\/ul>\n<p>The key is timing and sequencing. You don\u2019t need to push everything at once.<\/p>\n<p>Spread offers across the pre-departure period. For example, send insurance information soon after booking while it\u2019s still top of mind.<\/p>\n<p>Introduce excursions closer to departure when they\u2019re actively planning their itinerary.<\/p>\n<p>Because these emails are triggered by a confirmed booking, they don\u2019t feel random. They\u2019re contextual and make sense.<\/p>\n<p>And the commercial impact can be significant.<\/p>\n<p>Even modest attachment rates across insurance, excursions or upgrades quickly add up, especially when you\u2019re not relying on manual sales calls to drive them.<\/p>\n<p>Automation means every booking gets the same opportunity to add value.<\/p>\n<p>There\u2019s also a cross-sell angle that often gets overlooked. If someone books a short European city break, that might not be the moment to sell them another city break, but it could be the perfect time to plant the seed for a winter sun escape later in the year.<\/p>\n<p>Travel purchasing is cyclical, and automation helps you map those natural booking rhythms.<\/p>\n<p>Done well, pre-departure automation improves customer experience <em>and<\/em> increases ancillary revenue. It\u2019s all about offering useful additions at the moment they\u2019re most relevant.<\/p>\n<div  class=\"inspirations-block\">\n<div class=\"inspirations-slider-block slick-slider\" \n            data-autoplay=\"0\"\n            data-speed=\"3000\"\n            data-animation=\"none\"\n            data-loop=\"0\"><\/p>\n<div class=\"slick-slide\">\n<div class=\"grid-item inspiration-list-item email-en-de\">\n<div class=\"inspiration-item large\">\n<div class=\"categories-list\">\n                <span class=\"category-label\"><br \/>\n                    Email                <\/span>\n            <\/div>\n<div class=\"image-wrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"2406\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-87x300.webp 87w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-298x1024.webp 298w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-447x1536.webp 447w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-596x2048.webp 596w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-55x190.webp 55w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-44x151.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>        <\/div>\n<div class=\"inspiration-popup\">\n<div class=\"inspiration-popup-inner\">\n<div class=\"popup-body\">\n                <button class=\"close-popup\"><\/button><\/p>\n<div class=\"popup-main\">\n<div class=\"inspiration-extended-item\">\n<div class=\"image-wrapper\">\n<div class=\"scrollable-image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"2406\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-87x300.webp 87w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-298x1024.webp 298w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-447x1536.webp 447w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-596x2048.webp 596w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-55x190.webp 55w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-lastminute-crosssell-email-44x151.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n            <\/div>\n<\/p><\/div>\n<div class=\"item-footer\">\n                            <span class=\"item-title\">Are you ready for Lyon?<\/span><\/p>\n<div class=\"item-meta-rows\">\n<div class=\"meta-row\">\n                        <span class=\"label\">From:<\/span><br \/>\n                        <span class=\"text\">lastminute.com<\/span>\n                    <\/div>\n<div class=\"meta-row\">\n                        <span class=\"label\">Category:<\/span><br \/>\n                        <span class=\"text\"><br \/>\n                            Trigger-based                        <\/span>\n                    <\/div>\n<\/p><\/div>\n<p>                            <a href=\"https:\/\/spotler.com\/en-de\/gallery\/lastminute-com\" target=\"_blank\" class=\"btn blue-btn inspiration-popup-btn\"><br \/>\n                    See full image                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <button class=\"prev-nav popup-nav\"><\/button><br \/>\n                <button class=\"next-nav popup-nav\"><\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <a href=\"https:\/\/spotler.com\/en-de\/gallery\/lastminute-com\" target=\"_blank\" class=\"item-link\"><\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"description\">Example of cross sell for a trip to Lyon<\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">6. After the holiday: Reviews &amp; re-engagement<\/h2>\n<p>A booking is not the end it\u2019s just the start of your new found relationship. Trigger a follow-up a few days after someone returns:<\/p>\n<ul class=\"wp-block-list\">\n<li>Thank them for booking with you<\/li>\n<li>Ask for feedback or a review<\/li>\n<li>Share suggestions for their next trip, maybe tied to what they just enjoyed<\/li>\n<\/ul>\n<p>This kind of thoughtful marketing makes customers feel valued and sets you up for repeat bookings.<\/p>\n<p>People who book once with you are far more likely to book again if they feel remembered.<\/p>\n<div  class=\"inspirations-block\">\n<div class=\"inspirations-slider-block slick-slider\" \n            data-autoplay=\"0\"\n            data-speed=\"3000\"\n            data-animation=\"none\"\n            data-loop=\"0\"><\/p>\n<div class=\"slick-slide\">\n<div class=\"grid-item inspiration-list-item email-en-de\">\n<div class=\"inspiration-item large\">\n<div class=\"categories-list\">\n                <span class=\"category-label\"><br \/>\n                    Email                <\/span>\n            <\/div>\n<div class=\"image-wrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1361\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-154x300.webp 154w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-527x1024.webp 527w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-98x190.webp 98w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-44x86.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>        <\/div>\n<div class=\"inspiration-popup\">\n<div class=\"inspiration-popup-inner\">\n<div class=\"popup-body\">\n                <button class=\"close-popup\"><\/button><\/p>\n<div class=\"popup-main\">\n<div class=\"inspiration-extended-item\">\n<div class=\"image-wrapper\">\n<div class=\"scrollable-image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1361\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email.webp\" class=\"attachment-mobile_image size-mobile_image\" alt=\"\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email.webp 700w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-154x300.webp 154w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-527x1024.webp 527w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-98x190.webp 98w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/example-trainline-review-email-44x86.webp 44w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\n            <\/div>\n<\/p><\/div>\n<div class=\"item-footer\">\n                            <span class=\"item-title\">Thanks for booking with Trainline<\/span><\/p>\n<div class=\"item-meta-rows\">\n<div class=\"meta-row\">\n                        <span class=\"label\">From:<\/span><br \/>\n                        <span class=\"text\">Trainline<\/span>\n                    <\/div>\n<div class=\"meta-row\">\n                        <span class=\"label\">Category:<\/span><br \/>\n                        <span class=\"text\"><br \/>\n                            Trigger-based                        <\/span>\n                    <\/div>\n<\/p><\/div>\n<p>                            <a href=\"https:\/\/spotler.com\/en-de\/gallery\/trainline-review-request-email\" target=\"_blank\" class=\"btn blue-btn inspiration-popup-btn\"><br \/>\n                    See full image                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <button class=\"prev-nav popup-nav\"><\/button><br \/>\n                <button class=\"next-nav popup-nav\"><\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <a href=\"https:\/\/spotler.com\/en-de\/gallery\/trainline-review-request-email\" target=\"_blank\" class=\"item-link\"><\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"description\">Example of a review request<\/div>\n<\/p><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2.webp\" alt=\"\" class=\"wp-image-239321\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\">How to implement triggered email campaigns without overwhelming your team<\/h2>\n<p>Triggered campaigns aren\u2019t just about automation bells and whistles. Your main focus needs to be firmly on sending <em>the right message at the right time,<\/em> so your emails feel helpful.<\/p>\n<p>If you\u2019re new to automation, don\u2019t try to launch all six campaigns at once. Start with the ones that align with your biggest leakage (like abandoned bookings) and build from there.<\/p>\n<p>A clear data setup and good integration between your booking systems and marketing automation platform are where everything begins, so nail that first.<\/p>\n<p>Done well, triggered emails feel personal even if they\u2019re automated, and they can take you from sending generic blasts to having a conversation with your audience.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Where Spotler helps<\/h2>\n<p>Triggered campaigns rely on joined-up data. Your website activity, booking system, CRM and email platform all need to talk to each other. When they do, automation becomes straightforward.<\/p>\n<p>When they don\u2019t, even simple journeys become manual and time-consuming. That\u2019s where having the right marketing automation platform makes a difference.<\/p>\n<p><a href=\"https:\/\/spotler.com\/en-de\/commerce\">Spotler Marketing Cloud<\/a> is built to help travel businesses connect their customer data and turn it into meaningful, timely communication.<\/p>\n<p>Whether it\u2019s abandoned booking reminders, pre-departure upsells or post-trip re-engagement, you can design journeys that respond to real customer actions, without needing a large technical team to manage it.<\/p>\n<p>Want to know more how Spotler can help you? Feel free to <a href=\"https:\/\/spotler.com\/en-de\/sales\" data-type=\"page\" data-id=\"170239\">contact us<\/a> or <a href=\"https:\/\/spotler.com\/en-de\/demo\" data-type=\"page\" data-id=\"89945\">book a demo<\/a>.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-titel\">Get more revenue from email marketing automation<\/h3>\n<p><strong>Explore the possibilities of email automation for your business.<\/strong> Book a quick demo and we&#8217;ll help you get there. <\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/spotler.com\/en-de\/demo?fill=Email%20Marketing%20Automation\">Get a demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full no-bot-margin hide-mobile\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"372\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-34.webp\" alt=\"\" class=\"wp-image-225707\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-34.webp 515w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-34-300x217.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/04\/cta-demo-34-263x190.webp 263w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.<\/p>\n","protected":false},"author":86,"featured_media":239316,"template":"","cat_industry":[1943,2043],"cat_topic":[1461,1001],"class_list":["post-239337","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_industry-b2b-en-de","cat_industry-travel-tourism-en-de","cat_topic-cdp-en-de","cat_topic-email-marketing-en-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/blog\/239337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/users\/86"}],"version-history":[{"count":2,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/blog\/239337\/revisions"}],"predecessor-version":[{"id":240536,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/blog\/239337\/revisions\/240536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media\/239316"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=239337"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_industry?post=239337"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=239337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}