{"id":170407,"date":"2025-06-12T11:38:54","date_gmt":"2025-06-12T09:38:54","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/nubikk"},"modified":"2025-09-15T11:11:44","modified_gmt":"2025-09-15T09:11:44","slug":"nubikk","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-de\/case-studies\/nubikk","title":{"rendered":"Nubikk: Greater success with targeted personalisation across channels"},"content":{"rendered":"

Introduction<\/h2>\n

Nubikk operates internationally with sales in 190 countries through Nubikk.com<\/a>. There are also more than 500 retailers that carry Nubikk in their ranges. There is a strong focus on eCommerce. A large proportion of sales come in via their website.<\/p>\n

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Nubikk creates and manufactures shoes that effortlessly combine style, comfort and quality. Shoes by Nubikk are perfectly tailored to modern, fashion-conscious and hard-working professionals. Founded in 2012 in Waalwijk, in the heart of the Dutch shoe industry, all Nubikk shoes are comfortable, feel light, are of good quality and look good.<\/p>\n

Nubikk is a relatively small brand. Yet Nubikk wants to compete with big brands and build a loyal customer base. With a strong focus on personalisation, Nubikk manages to achieve these goals.<\/p>\n<\/div>\n

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Personalisation as a growth strategy<\/h3>\n

Nubikk is embracing a strategy in which personalisation leads to improved operations in three areas:<\/p>\n