{"id":171821,"date":"2021-09-15T16:19:00","date_gmt":"2021-09-15T14:19:00","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/visitaberdeenshire"},"modified":"2026-01-23T16:46:43","modified_gmt":"2026-01-23T15:46:43","slug":"visitaberdeenshire","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-de\/case-studies\/visitaberdeenshire","title":{"rendered":"Improved tracking, easier planning: VisitAberdeenshire\u2019s CRM upgrade"},"content":{"rendered":"<p><strong>VisitAberdeenshire is the official Destination Management and Marketing Organisation (DMMO) for Aberdeen and Aberdeenshire. As a leading tourism agency in Scotland, their goal is to strengthen the region&#8217;s position as a world-class tourism destination.<\/strong><\/p>\n<p>To achieve this, VisitAberdeenshire promotes visitor experiences in north-east Scotland, while also working to develop the local economy through initiatives which include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Helping tourism businesses to understand and meet demand from their ever-changing market;<\/li>\n<li>Generating leads and support bids for targeted business events;<\/li>\n<li>Working with partners across the region to deliver a great delegate welcome.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"new\">New strategy, new CRM<\/h2>\n<p>In March 2018 a redefined destination strategy for the north-east of Scotland was launched \u2013 with an ambition to grow visitor spend to \u00a31 billion by 2023. This, coupled with new investment in visitor infrastructure, presented major opportunities for VisitAberdeenshire to grow the organisation and increase its influence.<\/p>\n<p>With new opportunities and ambitions, VisitAberdeenshire acknowledged that its old CRM system was not meeting its requirements and had outgrown its capabilities.<\/p>\n<p>The search for a new CRM system began by asking partners for recommendations and researching online. Spotler CRM was considered after Hello Scotland and another CRM vendor recommended it.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-dark-blue-color has-light-blue-background-color has-text-color has-background has-link-color wp-elements-9f19e396f94ed3fee2dcb0c9325e4df3\">&#8220;Spotler CRM provided good customisation options as well as offering great value for money.&#8221;<br \/><strong>Laurie Scott, VisitAberdeenshire<\/strong><\/p>\n<\/blockquote>\n<p>After careful consideration, VisitAberdeenshire chose to implement Spotler CRM. Laurie Scott, Head of the Convention and Events Bureau, explained, &#8220;Spotler CRM met all of our requirements. Our account manager, Muhammad Miah, was great during the onboarding process, as he seemed interested in ensuring the system met our needs rather than making the sale. We also thought that Spotler CRM provided good customisation options and great value for money.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"setup\">System setup and training<\/h2>\n<p>During the early stages, VisitAberdeenshire worked with their account manager and the Spotler CRM support team to identify their exact requirements, customising the CRM system to meet their unique needs as a tourist board.<\/p>\n<p>The CRM is now used daily to monitor sales, visitors to the region, key contacts, and to provide pipeline demonstrations. Laurie Scott stated, \u201cAdopting Spotler CRM has given us a better overview of our contributions to the Aberdeenshire economy. Our project management is much improved as we can easily view the history of long-term projects.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Adopting Spotler CRM has given us a better overview to our contributions to the Aberdeenshire economy. Our project management is much improved as we can easily view the history of long-term projects.<br \/><strong>Laurie Scott, VisitAberdeenshire<\/strong><\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"adoption\">Team adoption<\/h2>\n<p>The VisitAberdeenshire team found the Spotler CRM easy to learn by attending the online webinars provided, and they have not needed any further support since.<\/p>\n<p>Laurie Scott summarises his experience with Spotler CRM: &#8220;Many of our staff were involved with choosing the CRM, so it was a team decision, not just management. Everyone is on board and using the CRM, which has significantly changed how we work daily.&#8221;<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-light-blue-background-color has-background\">&#8220;Our sales team couldn\u2019t manage their daily tasks without using the CRM. Spotler CRM is straightforward and simple and their team ensures the system works for your business without pushing for a sale.&#8221;<\/p>\n<\/blockquote>\n<div class=\"wp-block-group has-light-blue-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-dark-blue-color has-text-color has-link-color wp-elements-9b567b473c7524b5855ea536de9b061d\">Experience Spotler CRM <\/h3>\n<p>Use our user-friendly CRM to save time and make more impact. Benefit from our integrated features, time planning, and sales &amp; service modules.<\/p>\n<div class=\"button-block\">\n                            <a class=\"btn ghost-btn\" href=\"https:\/\/spotler.com\/demo?fill=CRM\"><span>Get a demo<\/span><\/a>\n                                                <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read how VisitAberdeenshire chose Spotler CRM for customisation and value, achieving better planning and smooth adoption by the whole team.<\/p>\n","protected":false},"featured_media":171809,"template":"","cat_industry":[1459,2092,2043],"cat_topic":[1611],"class_list":["post-171821","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cat_industry-b2c-en-de","cat_industry-hospitality-en-de","cat_industry-travel-tourism-en-de","cat_topic-crm-en-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/case-studies\/171821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media\/171809"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=171821"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_industry?post=171821"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=171821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}