{"id":209640,"date":"2019-02-13T14:58:00","date_gmt":"2019-02-13T13:58:00","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/cooden"},"modified":"2019-02-13T14:58:00","modified_gmt":"2019-02-13T13:58:00","slug":"cooden","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-de\/case-studies\/cooden","title":{"rendered":"Cooden increases lead quality and reduces time with Spotler CRM"},"content":{"rendered":"

Since its inception in 2013, Cooden Tax Consulting<\/a> have been making research and development (R&D) related tax relief more accessible for the small and medium enterprises (SMEs) that operate in scientific and technology markets. Regardless of whether this is done by working directly with them or through third parties, such as accountants, Cooden helps their clients with this specialist area of tax.<\/strong><\/p>\n

Cooden’s Consulting Director, Simon Bulteel, explains: “Our end customers are SMEs doing interesting things with science or technology. They are predominantly: engineering companies, manufacturing businesses, food and beverage companies, tech companies and software development companies. Some clients come to us directly; however, we also work to actively identify new clients who are spending more than \u00a3100,000 per annum on their R&D projects.\u201d<\/p>\n

“Additionally, we work with companies who have a smaller spend, particularly if they are involved in green projects; as an example, we’ve helped a couple of start-up companies whose spend has been well below \u00a310,000 because we intended to help them grow; to become one of those companies spending \u00a3100,000 per annum. Our sales cycle is quite long; on average, it can last several months, however, some clients take years.\u201d<\/p>\n

Marketing the Consultancy<\/h2>\n

To find new business, the consultancy has a multi-tiered marketing approach with the objective of promoting the company as an expert in their market, including:<\/p>\n