{"id":169110,"date":"2025-06-12T14:45:55","date_gmt":"2025-06-12T12:45:55","guid":{"rendered":"https:\/\/spotler.com\/glossary\/customer-lifetime-value-clv"},"modified":"2025-06-12T14:46:34","modified_gmt":"2025-06-12T12:46:34","slug":"customer-lifetime-value-clv","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-de\/glossary\/customer-lifetime-value-clv","title":{"rendered":"Customer Lifetime Value (CLV)"},"content":{"rendered":"<p><strong>Customer lifetime value (CLV) is one of those terms that sounds more complicated than it really is. Put simply, it&#8217;s the total amount of money a customer is expected to spend with your business over the entire length of their relationship with you.<\/strong><\/p>\n<p>Depending on your business model, there are different ways to calculate CLV. Subscription businesses often take a more predictable approach since customer value is tied to recurring payments. For companies with a more transactional model (think eCommerce or one-off software licences), CLV might be based on average order value and purchase frequency over time.<\/p>\n<p>Knowing your <strong>customer lifetime value<\/strong> helps you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Make better decisions about acquisition costs<\/li>\n<li>Understand the importance of retention<\/li>\n<li>Identify your most valuable customers<\/li>\n<li>Align teams around shared revenue goals<\/li>\n<li>Spot trends that can shape strategy and investment<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Put simply, it\u2019s the total amount of money a customer is expected to spend with your business over the entire length of their relationship with you.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169110","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169110\/revisions"}],"predecessor-version":[{"id":169113,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169110\/revisions\/169113"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=169110"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=169110"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_glossary?post=169110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}