{"id":169281,"date":"2025-06-16T08:43:14","date_gmt":"2025-06-16T06:43:14","guid":{"rendered":"https:\/\/spotler.com\/glossary\/above-the-fold"},"modified":"2025-06-16T08:43:14","modified_gmt":"2025-06-16T06:43:14","slug":"above-the-fold","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-de\/glossary\/above-the-fold","title":{"rendered":"Above the fold"},"content":{"rendered":"<p><strong>If you&#8217;ve ever opened a web page and immediately noticed a headline, an image, or a big call-to-action button before scrolling, you&#8217;ve met &#8220;above the fold.&#8221;<\/strong><\/p>\n<p>Above the fold refers to the part of a web page that&#8217;s visible without having to scroll. It&#8217;s the first impression, the shop window, the bit everyone sees, whether they&#8217;re fully invested in your content or just glancing casually. The phrase comes from the newspaper world: editors would place the most eye-catching headlines and photos on the top half of the front page, quite literally above the physical fold of a broadsheet. This is where attention went first and where the most important stories had to live.<\/p>\n<p>What appears above the fold can change depending on the device being used. A large browser window on a desktop may show far more than a small mobile screen. Mobile design is especially important because the &#8220;fold&#8221; gets tighter, so every pixel has to work harder.<\/p>\n<p>There&#8217;s sometimes debate about how sacred or strategic &#8220;above the fold&#8221; really is. Modern web users are much more likely to scroll than they used to be, especially on mobile. So while you shouldn&#8217;t try to cram everything into this space, you must be thoughtful. What&#8217;s above the fold should spark curiosity or convey value and not overwhelm or mislead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Above the fold refers to the part of a web page or email that&#8217;s visible without having to scroll.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169281","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169281\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=169281"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=169281"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_glossary?post=169281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}