{"id":169292,"date":"2025-06-16T09:00:10","date_gmt":"2025-06-16T07:00:10","guid":{"rendered":"https:\/\/spotler.com\/glossary\/birthday-campaign"},"modified":"2025-06-16T09:00:10","modified_gmt":"2025-06-16T07:00:10","slug":"birthday-campaign","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-de\/glossary\/birthday-campaign","title":{"rendered":"Birthday Campaign"},"content":{"rendered":"<p><strong>A birthday campaign is a marketing tactic that sends personalised messages to customers on or around their birthday, usually with a special treat like a discount, freebie, or exclusive offer. At first glance, it might seem small or soft-touch. But done well, birthday campaigns can build brand loyalty in a way few other messages do.<\/strong><\/p>\n<p>Think about it: birthdays are one of the few times in the year when people are open to a bit of indulgence. A free dessert from your favourite restaurant, a <strong>20% off voucher<\/strong> from a skincare brand, or a surprise email with balloon graphics and your name in bold. These small gestures can create real human moments in an otherwise automated digital stream.<\/p>\n<p>Just make sure your messaging feels aligned with your brand voice. Remember that not everyone celebrates birthdays in the same way. Offering an opt-out or alternative message goes a long way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A birthday campaign is a marketing tactic that involves sending personalised messages to customers on or around their birthday.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169292","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169292\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=169292"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=169292"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_glossary?post=169292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}