{"id":169327,"date":"2025-06-16T09:27:35","date_gmt":"2025-06-16T07:27:35","guid":{"rendered":"https:\/\/spotler.com\/glossary\/conversion"},"modified":"2025-06-16T09:27:35","modified_gmt":"2025-06-16T07:27:35","slug":"conversion","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-de\/glossary\/conversion","title":{"rendered":"Conversion"},"content":{"rendered":"<p><strong>In plain terms, a conversion is when someone takes a specific action you want them to take. It\u2019s the moment a visitor crosses the line from passive browser to active participant, whether that means signing up for a newsletter, downloading a guide, booking a demo, or making a purchase. If marketing is about drawing people in, conversions are how you know it&#8217;s working.<\/strong><\/p>\n<p>Not all conversions are equal, of course. There&#8217;s a useful distinction between micro and macro conversions. A <strong>macro conversion<\/strong> might be your main goal, like requesting a demo or starting a free trial. <strong>Micro conversions<\/strong> are the smaller steps along the way; things like visiting the pricing page, spending a certain amount of time on-site, or signing up for a webinar. Tracking both can give you a fuller picture of how people are moving through your funnel.<\/p>\n<p>Optimising for conversions, often called &#8220;CRO&#8221; (Conversion Rate Optimisation), involves testing page designs, messaging, CTAs, or user flows to increase the number of people converting gradually. It&#8217;s a bit like giving your digital touchpoints a tune-up, based on what real users are doing (or not doing).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A conversion is when someone takes a specific action you want them to take, split in macro and micro conversions.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169327","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169327\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=169327"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=169327"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_glossary?post=169327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}