{"id":169341,"date":"2025-06-16T10:02:05","date_gmt":"2025-06-16T08:02:05","guid":{"rendered":"https:\/\/spotler.com\/glossary\/alt-text"},"modified":"2025-06-16T10:02:05","modified_gmt":"2025-06-16T08:02:05","slug":"alt-text","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-de\/glossary\/alt-text","title":{"rendered":"Alt text"},"content":{"rendered":"<p><strong>If you&#8217;ve ever popped an image into a blog post or uploaded a chart to a report in your CMS, chances are you&#8217;ve been prompted to &#8220;add alt text.&#8221; It might seem like an optional step, one of those accessibility boxes to tick, but alt text plays a more important role than many realise.<\/strong><\/p>\n<p>Alt text, short for &#8220;alternative text,&#8221; is a written description of an image designed to be read by screen readers for people with visual impairments. Its main job is to make visual content understandable to those who can&#8217;t see it. However, alt text also carries weight in several other key areas, especially regarding SEO and content performance.<\/p>\n<p>Suppose you&#8217;re a B2B SaaS company publishing a blog post about marketing automation trends. You include an image of a dashboard showing campaign analytics. A good alt text for that image might be: &#8220;Marketing automation dashboard showing email open rates and click-through data.&#8221; <\/p>\n<p>There&#8217;s a bit of a misconception that alt text is just a chance to sprinkle in keywords, but that&#8217;s not its real purpose. Yes, including relevant keywords naturally can support SEO, but keyword stuffing (e.g., &#8220;marketing dashboard email campaign strategy SaaS B2B&#8221;) makes for bad accessibility and a clunky user experience. Aim for helpful, human sentences that give context.<\/p>\n<p>Here are a few quick tips for writing effective alt text:<\/p>\n<ul class=\"wp-block-list\">\n<li>Describe what you see, focusing on the function or meaning of the image.<\/li>\n<li>Keep it brief: around 100 characters is a good guideline.<\/li>\n<li>Include text in the description if text appears in the image (like in a screenshot or infographic).<\/li>\n<li>Avoid phrases like &#8220;image of&#8221; or &#8220;picture of&#8221;; screen readers already announce that it&#8217;s an image.<\/li>\n<\/ul>\n<p>Alt text matters because inclusive design matters. Not every visitor to your site will experience it the same way, but that shouldn&#8217;t stand in the way of understanding your message. And with increasingly stricter accessibility laws and evolving search engine algorithms, properly written alt text is the right thing to do and a smart move.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alt text is a written description of an image, designed to be read by screen readers for people with visual impairments.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169341","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/concepts\/169341\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=169341"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=169341"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_glossary?post=169341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}