{"id":252123,"date":"2026-05-29T12:39:19","date_gmt":"2026-05-29T10:39:19","guid":{"rendered":"https:\/\/spotler.com\/productguides\/spotler-activate"},"modified":"2026-06-12T15:06:49","modified_gmt":"2026-06-12T13:06:49","slug":"spotler-activate","status":"publish","type":"guides_pdf","link":"https:\/\/spotler.com\/en-de\/productguides\/spotler-activate","title":{"rendered":"Guide\u00a0for Spotler Activate"},"content":{"rendered":"<style type=\"text\/css\">\n.wp-block-separator {border-top: 1px solid !important;}\n<\/style>\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"400\" class=\"wp-block-cover__image-background wp-image-245723 size-full\" alt=\"\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-300x156.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-768x399.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-767x398.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-366x190.webp 366w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-header-44x23.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-dark-blue-background-color has-background-dim-40 has-background-dim\"><\/span><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-ad5931db45e7fdf788a214c4b06f2a06\" id=\"guide-voor-spotler-activate\">Guide&nbsp;for Spotler Activate<\/h1>\n<\/div>\n<\/div>\n<p><strong><a href=\"https:\/\/spotler.com\/en-de\/activate\" data-type=\"page\" data-id=\"76272\">Spotler Activate<\/a> is a CDP that uses customer data and behaviour to improve real-time personalisation and conversion.<\/strong><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">What you&#8217;ll learn in this guide<\/h3>\n<ul class=\"wp-block-list pad-left-0 no-mar-bottom\">\n<li>Which marketing challenges Spotler Activate solves for (e-)commerce organisations<\/li>\n<li>How Spotler Activate collects and centralises customer data in a single customer profile<\/li>\n<li>How to use this data for personalisation, segmentation, and customer journeys<\/li>\n<li>How real-time behavioural data and events are used for triggers and interactions<\/li>\n<li>Which use cases and personalisations are possible with Spotler Activate<\/li>\n<li>What impact the platform has on engagement, conversion, and retention<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-spotler-activate\">1. What is Spotler Activate?<\/h2>\n<p><a href=\"https:\/\/spotler.com\/en-de\/activate\" data-type=\"page\" data-id=\"76272\">Spotler Activate<\/a> is a <a href=\"https:\/\/spotler.com\/en-de\/commerce\/customer-data-platform\" data-type=\"page\" data-id=\"175790\">Customer Data Platform (CDP)<\/a> that captures the click and browsing behaviour of visitors and brings together customer data from various sources into one central customer profile. By combining data from websites, webshops, and marketing channels, a complete picture of customers and visitors is created.<\/p>\n<p>Based on these customer profiles, organisations can actively use their customer data in marketing. Spotler Activate makes it possible to build audiences and segments, automate customer journeys, and drive real-time interactions with visitors.<\/p>\n<p>The platform responds to behavioural interactions and events such as viewed pages, click behaviour, shopping cart interactions, and engagement signals. This allows organisations to trigger relevant actions, such as dynamic personalisation on websites and webshops, personalised recommendations, or follow-up campaigns via other marketing channels.<\/p>\n<p>Spotler Activate is designed for marketers who want to collect, enrich, and activate customer data to optimise customer journeys. The platform helps organisations communicate more relevantly with visitors and customers, leading to greater engagement, higher conversions, and stronger customer relationships.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-problem-does-spotler-activate-solve\">2. What problem does Spotler Activate solve?<\/h2>\n<p>Spotler Activate helps organisations address two key challenges that are common in digital marketing and e-commerce.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Fragmented customer data<\/h3>\n<p>In many organisations, customer data is spread across various systems such as webshops, CRM systems, marketing tools, and analytics platforms. This makes it difficult to get a complete picture of customers and visitors, and to understand their behaviour and align marketing activities accordingly.<\/p>\n<p>Spotler Activate brings this data together in one central customer profile. As a <a href=\"https:\/\/spotler.com\/en-de\/commerce\/customer-data-platform\" data-type=\"page\" data-id=\"175790\">Customer Data Platform<\/a>, it collects data from various sources and combines it into a structured profile per customer or visitor.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Generic digital experiences<\/h3>\n<p>Many websites and webshops still show the same content to every visitor, regardless of behaviour, preferences, or intent. As a result, digital experiences don&#8217;t always match visitors&#8217; needs.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Spotler Activate uses behavioural data and events, such as viewed pages, click behaviour, or shopping cart interactions to build audiences and drive real-time interactions. Based on these insights, organisations can automatically tailor personalisations, recommendations, campaigns, and customer journeys to the behaviour and intent of visitors.<\/p>\n<p>With Spotler Activate, organisations can deliver more relevant experiences, better align marketing campaigns with the customer, and more effectively guide visitors towards conversion.<\/p>\n<\/div>\n<div class=\"wp-block-column hide-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-1024x1024.webp\" alt=\"\" class=\"wp-image-75778\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-1024x1024.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-768x768.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-767x767.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31-817x817.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/360-degree-customer-profiel-31.webp 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3.webp\" alt=\"\" class=\"wp-image-245886\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker3-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"who-is-spotler-activate-suitable-for\">3. Who is Spotler Activate suitable for?<\/h2>\n<p>Spotler Activate is designed for commerce organisations that want to make their marketing data-driven and get more value from customer data. The platform is especially relevant for organisations that generate revenue through online transactions and want to automate and optimise their marketing activities based on the behaviour of visitors and customers.<\/p>\n<p>In practice, these are often organisations with relatively small marketing teams that manage multiple marketing channels and want to work more efficiently with data, personalisation, and marketing automation. Spotler Activate helps these teams bring together customer data from various systems, build customer profiles, and actively use this data to drive marketing interactions and customer journeys.<\/p>\n<p>In practice, the following sectors work successfully with Spotler Activate:<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Retail &amp; e-commerce<\/h3>\n<p>Retailers and e-commerce companies bring together data from their webshop, CRM systems, PIM systems, and marketing tools in Spotler Activate. By combining explicit customer data (such as customer details and order history) with implicit behavioural data (such as browsing behaviour and interactions), a complete customer picture is created.<\/p>\n<p>Based on this data, organisations can build audiences, create personalised experiences, and automate customer journeys. This allows marketing teams to better align campaigns with visitor intent and drive higher conversions and repeat purchases.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Travel &amp; tourism<\/h3>\n<p>Organisations in the travel industry combine data from CRM systems, booking systems, and marketing channels in Spotler Activate. This creates a central customer profile that provides insight into interests, behaviour, and previous interactions.<\/p>\n<p>With these insights, marketing teams can set up relevant customer journeys and campaigns that guide visitors through the complete customer journey, from initial orientation to booking and follow-up interactions.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Culture, recreation &amp; entertainment<\/h3>\n<p>Organisations in the cultural sector, recreation industry, and entertainment industry bring together data from ticketing systems, CRM systems, and marketing channels in Spotler Activate.<\/p>\n<p>By combining this data, organisations can build audiences and activate marketing campaigns based on visitor behaviour and interests. This allows them to offer personalised experiences, re-engage visitors, and build loyalty among returning visitors.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"key-use-cases\">4. Key use cases<\/h2>\n<p>Discover the different use cases and personalisations that are possible with Spotler Activate:<\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Data collection and enrichment via the website<\/h4>\n<p>Anonymous visitors often remain unknown.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Many website visitors remain anonymous, making it difficult for organisations to properly analyse or follow up on their behaviour.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate collects behavioural data via events such as viewed pages, click behaviour, interactions, and forms. Once visitors identify themselves, this behaviour is linked to a central customer profile within the CDP. Based on these profiles, organisations can build audiences and personalise marketing interactions.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p class=\"no-mar-bottom\">Greater insight into customer behaviour, better segmentation, and a strong foundation for personalisation and marketing automation.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px-blue no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Behavioural segmentation and audience building<\/h4>\n<p>Insight into visitor behaviour is often lacking.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Organisations often lack sufficient insight into what visitors do on their website and where their interests lie.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate records behaviour such as viewed pages, interactions, and engagement, and groups visitors into audiences.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p>Better insight into which content is relevant for different visitor segments.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Personalisation of on-site content<\/h4>\n<p>Generic content does not always resonate with visitors.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Many websites show the same content to all visitors, regardless of behaviour or intent.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate personalises banners, content blocks, and offers based on real-time behaviour and interests.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p class=\"no-mar-bottom\">More relevant content, more engagement, and higher conversions.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px-blue no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Personalisation of calls-to-action<\/h4>\n<p>Generic&nbsp;CTAs don&#8217;t always deliver the best conversions.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Generic CTAs don&#8217;t always align with the phase or intent of visitors.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate adjusts CTAs and forms based on behaviour, previous interactions, and engagement.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p>More completed forms and more leads, opt-ins, or bookings.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Real-time triggers during the visit<\/h4>\n<p>Visitors often leave pages before they convert.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Visitors regularly drop off before making a purchase or completing a form.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate uses triggers such as exit-intent or scroll behaviour to show relevant messages at the right moment.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p class=\"no-mar-bottom\">Fewer drop-offs and higher conversion.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px-blue no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Personalised recommendations<\/h4>\n<p>Visitors do not always see the most relevant content.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Visitors often see the same products or content, regardless of their interests.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate shows personalised recommendations based on browsing behaviour and previous interactions.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p>More engagement, more conversions, and a higher conversion value.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Follow-up actions via connected marketing channels<\/h4>\n<p>Purchase intent disappears when visitors leave the website.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>When visitors leave a website without converting, their intent often goes unaddressed.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate uses behavioural data such as viewed products, search behaviour, or shopping cart interactions to automatically trigger follow-up campaigns via email, WhatsApp, or other marketing channels, for example via abandoned cart campaigns, abandoned browse campaigns, or win-back campaigns.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p class=\"no-mar-bottom\">Better follow-up on purchase intent and higher conversion among returning visitors.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px-blue no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">A\/B and multivariate testing<\/h4>\n<p>Organisations do not always know which content works best.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Without testing, optimisations are often based on assumptions.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate makes it possible to test different variants of content, offers, and messaging.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p>Faster insight into what works and better optimisation of campaigns.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Paid media audience activation<\/h4>\n<p>Visitor behaviour is not always used for advertising.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Without first-party data and behavioural insights, retargeting is less effective.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>Spotler Activate can activate audiences to advertising platforms such as Google Ads and Meta.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p class=\"no-mar-bottom\">More relevant retargeting and more efficient advertising campaigns.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-group border1px-blue no-pad-bottom has-pale-pink-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-be08c6da9856943f9cb920bc0a612523\"><em>Use case<\/em><\/h4>\n<h4 class=\"wp-block-heading\">Predict and improve customer conversions and retention<\/h4>\n<p>Predicting customer behaviour is becoming increasingly complex.<\/p>\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-triangle-exclamation\" style=\"--fa-primary-color: #ffffff; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Problem<\/h4>\n<p>Predicting customer behaviour is becoming increasingly complex due to large amounts of available data.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-duotone fa-solid fa-lightbulb\" style=\"--fa-primary-color: #23afe6; --fa-primary-opacity: 0.8; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 1;\"><\/i>&nbsp; Solution<\/h4>\n<p>With Predictive AI, Spotler Activate can build dynamic customer segments based on historical data and machine learning, such as segments with customers with a high predicted customer lifetime value (CLV) or audiences that resemble existing high-value customers. Less valuable or churning segments can also be excluded from campaigns to deploy marketing budgets more efficiently.<\/p>\n<h4 class=\"wp-block-heading\"><i class=\"fa-sharp-duotone fa-regular fa-arrow-trend-up\" style=\"--fa-primary-color: #23afe6; --fa-secondary-color: #23afe6; --fa-secondary-opacity: 0.3;\"><\/i>&nbsp; Result<\/h4>\n<p>Smarter targeting, a more efficient marketing budget, and better-optimised personalisation and campaigns.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-can-you-do-with-spotler-activate\">5. What can you do with Spotler Activate?<\/h2>\n<p><a href=\"https:\/\/spotler.com\/en-de\/activate\" data-type=\"page\" data-id=\"76272\">Spotler Activate<\/a> helps organisations to:<\/p>\n<ul class=\"wp-block-list pad-top-15 li-pad-bot-20\">\n<li>Collect and centralise customer data from visitors and customers, such as purchases, contact details, and online behaviour<\/li>\n<li>Build <a href=\"https:\/\/spotler.com\/en-de\/activate\/360-degree-customer-profile\" data-type=\"page\" data-id=\"27428\">360\u00b0 customer profiles<\/a>, audiences, and segments based on behavioural data and order history<\/li>\n<li>Apply <a href=\"https:\/\/spotler.com\/en-de\/activate\/website-personalisation\" data-type=\"page\" data-id=\"75883\">real-time personalisation<\/a> on websites and webshops<\/li>\n<li>Activate real-time triggers and personalisations based on behaviour and events<\/li>\n<li>Automatically launch <a href=\"https:\/\/spotler.com\/en-de\/activate\/journey-builder\" data-type=\"page\" data-id=\"75880\">customer journeys<\/a> and marketing campaigns based on interactions and intent signals<\/li>\n<li>Activate behavioural data across various <a href=\"https:\/\/spotler.com\/en-de\/activate\/channel-synchronisation\" data-type=\"page\" data-id=\"75879\">marketing channels<\/a> such as email, advertising, and messaging<\/li>\n<li>Run <a href=\"https:\/\/spotler.com\/en-de\/activate\/ab-autopilot-testing\" data-type=\"page\" data-id=\"75795\">A\/B and multivariate tests<\/a> to optimise personalisations and campaigns<\/li>\n<li>Measure and optimise performance per <a href=\"https:\/\/spotler.com\/en-de\/activate\/audience-segmentation\" data-type=\"page\" data-id=\"75825\">audience<\/a>, segment, and campaign<\/li>\n<li>Use <a href=\"https:\/\/spotler.com\/en-de\/ai\/predictive-ai\" data-type=\"page\" data-id=\"148402\">Predictive AI<\/a> for insights such as next best offer predictions and churn estimates<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2.webp\" alt=\"\" class=\"wp-image-245878\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"what-features-does-spotler-activate-offer\">6. What features does Spotler Activate offer?<\/h2>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Data collection and audience segmentation<\/h3>\n<p>Spotler Activate collects behavioural data from visitors and customers and builds dynamic <a href=\"https:\/\/spotler.com\/en-de\/activate\/360-degree-customer-profile\" data-type=\"page\" data-id=\"27428\">customer profiles<\/a> and <a href=\"https:\/\/spotler.com\/en-de\/activate\/audience-segmentation\" data-type=\"page\" data-id=\"75825\">audiences<\/a> based on it.<\/p>\n<div id=\"list-block_2374549ba6a85b629cc396bb7f0fbcf4\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Recording of behaviour, interactions, and website visits<\/li>\n<li>Building dynamic customer profiles<\/li>\n<li>Segmentation of visitors based on behaviour, interests, and characteristics<\/li>\n<li>Building audiences for personalisation and marketing campaigns<\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Website personalisation<\/h3>\n<p>Spotler Activate makes it possible to dynamically adjust <a href=\"https:\/\/spotler.com\/en-de\/activate\/website-personalisation\" data-type=\"page\" data-id=\"75883\">website content based on visitor behaviour<\/a> and interests.<\/p>\n<div id=\"list-block_12df33359bd193375bdaa7b1912c31ce\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Personalisation of banners, CTAs, and content blocks<\/li>\n<li>Different content for new and returning visitors<\/li>\n<li>Dynamic adjustment of offers and messaging<\/li>\n<li>Use of a visual editor to manage personalisations<\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Personalised content and product recommendations<\/h3>\n<p>The platform can show <a href=\"https:\/\/spotler.com\/en-de\/activate\/product-recommendations\" data-type=\"page\" data-id=\"75881\">personalised recommendations<\/a> based on visitor behaviour, interests, and previous interactions.<\/p>\n<div id=\"list-block_9b1df3bde6277219717cf0ff32e03101\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Recommendations of products or content based on browsing behaviour<\/li>\n<li>Relevant suggestions on key pages or moments in the journey<\/li>\n<li>Support for cross-sell and upsell <\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Customer journeys and marketing automation<\/h3>\n<p>Spotler Activate makes it possible to automatically launch <a href=\"https:\/\/spotler.com\/en-de\/activate\/journey-builder\" data-type=\"page\" data-id=\"75880\">customer journeys<\/a> based on behaviour and events.<\/p>\n<div id=\"list-block_f425f9ed1599003c95381c734fd4f9f8\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Triggering customer journeys based on interactions and intent signals<\/li>\n<li>Automating lifecycle campaigns such as abandoned cart and abandoned browse<\/li>\n<li>Setting up marketing flows based on behaviour and customer segments<\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Cross-channel activation<\/h3>\n<p>Spotler Activate can activate behavioural data and audiences across various <a href=\"https:\/\/spotler.com\/en-de\/activate\/channel-synchronisation\" data-type=\"page\" data-id=\"75879\">marketing channels<\/a>.<\/p>\n<div id=\"list-block_1c2484cf6c835ee35130cb2822f223e7\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Triggering email campaigns based on behaviour<\/li>\n<li>Activating WhatsApp messaging<\/li>\n<li>Synchronising audiences for advertising and other marketing channels<\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">A\/B and multivariate testing<\/h3>\n<p>Spotler Activate supports <a href=\"https:\/\/spotler.com\/en-de\/activate\/ab-autopilot-testing\" data-type=\"page\" data-id=\"75795\">experiments<\/a> that allow marketing teams to determine which content, offers, and campaigns work best.<\/p>\n<div id=\"list-block_a29228a6918af3771492274745cb429b\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Testing different variants of content and campaigns<\/li>\n<li>Comparing performance per audience or segment<\/li>\n<li>Optimisation based on test results<\/li>\n<\/ul><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Analytics, reporting, and predictive insights<\/h3>\n<p>The platform provides insight into the performance of <a href=\"https:\/\/spotler.com\/en-de\/activate\/website-personalisation\" data-type=\"page\" data-id=\"75883\">personalisations<\/a>, campaigns, and tests.<\/p>\n<div id=\"list-block_bf61552f676447fe7950964d2689ba46\" class=\"wp-block-bullet-list\">\n<ul class=\"bullet-list style-1\">\n<li>Measuring engagement and conversion impact<\/li>\n<li>Insight into performance per audience or segment<\/li>\n<li>Optimising campaigns and personalisations based on data<\/li>\n<li>Using Predictive AI for next best offers and churn risk<\/li>\n<\/ul><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"which-systems-does-spotler-activate-integrate-with\">7. Which systems does Spotler Activate integrate with?<\/h2>\n<p>Spotler Activate connects easily with various systems within the marketing and e-commerce landscape. These integrations ensure that data from various sources can be combined and used to better understand customer behaviour and personalise marketing interactions.<\/p>\n<p>By bringing together data from sources like webshops, marketing tools and analytics platforms, organisations can build richer customer profiles. This helps them tailor campaigns more closely to real behaviour and intent.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">E-commerce platforms<\/h3>\n<p>Spotler Activate integrates with a range of <a href=\"https:\/\/spotler.com\/en-de\/integrations\/ecommerce\" data-type=\"links\" data-id=\"177097\">e-commerce platforms<\/a>, so customer and purchase data is available right inside the platform. This lets organisations combine transactions with online behaviour, like pages viewed and product interactions.<\/p>\n<p>With these insights, marketing teams can enrich customer profiles and build audiences. They can also trigger personalisation and campaigns based on buying behaviour and interests.<\/p>\n<p>Spotler Activate integrates with platforms including:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/lightspeed\" data-type=\"links\" data-id=\"84459\">Lightspeed<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/magento\" data-type=\"links\" data-id=\"76050\">Magento (Adobe Commerce)<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/prestashop\" data-type=\"links\" data-id=\"29994\">PrestaShop<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/shopify\" data-type=\"links\" data-id=\"84479\">Shopify<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/shopware\" data-type=\"links\" data-id=\"84135\">Shopware<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/vtex\" data-type=\"links\" data-id=\"86784\">VTEX<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/integrations\/woocommerce\" data-type=\"links\" data-id=\"84757\">WooCommerce<\/a><\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Analytics and advertising<\/h3>\n<p>You can connect Spotler Activate to analytics and advertising platforms. This helps you analyse website behaviour and steer your marketing campaigns more effectively.<\/p>\n<p>For example, you can use the behavioural data and audiences built in Activate for retargeting or focused ad campaigns. This means organisations show more relevant ads and spend their marketing budget more efficiently.<\/p>\n<p>Integrations are available for platforms including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Analytics \/ GA4<\/li>\n<li>Google Ads<\/li>\n<li>Meta (Facebook and Instagram)<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Email marketing platforms<\/h3>\n<p>Through integrations with email marketing platforms, Spotler Activate can use behavioural data to trigger follow-up campaigns and customer journeys.<\/p>\n<p>For example, marketing teams can automate campaigns based on behaviour. Think abandoned cart campaigns, abandoned browse campaigns or other lifecycle interactions. Engagement data from email campaigns, like opens and clicks, then feeds back in to enrich customer profiles further.<\/p>\n<p>Spotler Activate can connect with platforms including:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/en-de\/mailplus\" data-type=\"page\" data-id=\"78110\">Spotler Mail+<\/a><\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/mailpro\" data-type=\"page\" data-id=\"75123\">Spotler MailPro<\/a><\/li>\n<li>Copertica<\/li>\n<li>Deployteq<\/li>\n<\/ul>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Spotler products<\/h3>\n<p>Spotler Activate also works alongside other solutions in the <a href=\"https:\/\/spotler.com\/en-de\/products\" data-type=\"page\" data-id=\"13823\">Spotler ecosystem<\/a>. These integrations let organisations combine marketing activities, personalisation and customer data within one connected marketing platform.<\/p>\n<ul class=\"wp-block-list pad-top-15\">\n<li><a href=\"https:\/\/spotler.com\/en-de\/activate-search\" data-type=\"page\" data-id=\"79398\">Spotler Activate Search<\/a>: personalise on-site search and merchandising<\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/mailplus\" data-type=\"page\" data-id=\"78110\">Spotler Mail+<\/a>: trigger email campaigns based on behaviour and events<\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/mailpro\" data-type=\"page\" data-id=\"75123\">Spotler MailPro<\/a>: activate email campaigns and lifecycle campaigns<\/li>\n<li><a href=\"https:\/\/spotler.com\/en-de\/message\" data-type=\"page\" data-id=\"136757\">Spotler Message<\/a>: activate WhatsApp messaging based on interactions<\/li>\n<\/ul>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1.webp\" alt=\"\" class=\"wp-image-245870\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-activate-breaker1-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h2 class=\"wp-block-heading\" id=\"what-does-spotler-activate-deliver\">8. What does Spotler Activate deliver?<\/h2>\n<p>When organisations use Spotler Activate to collect and activate customer data, this often has a direct impact on engagement, conversion, and retention. By combining visitor behaviour with customer data, marketing teams can realise more relevant interactions and campaigns.<\/p>\n<p>Organisations using Spotler Activate typically see:<\/p>\n<ul class=\"wp-block-list li-pad-bot-20 pad-top-15\">\n<li>Higher conversion rates as personalisations and campaigns better match visitor intent<\/li>\n<li>More engagement with content and products as visitors see more relevant information and recommendations<\/li>\n<li>A higher conversion value per visitor as personalised recommendations stimulate cross-sell and upsell<\/li>\n<li>Better segmentation and targeting as audiences are built based on behaviour and customer data<\/li>\n<li class=\"no-pad-bottom\">More repeat purchases as customer journeys and follow-up campaigns are automatically activated<\/li>\n<\/ul>\n<p>By bringing together customer data, personalisation, marketing campaigns, and analytics within one platform, organisations can continuously optimise their digital marketing and better respond to the behaviour and needs of visitors and customers.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"example-scenarios\">9. Example scenarios<\/h2>\n<h3 class=\"wp-block-heading\">Returning visitor<\/h3>\n<p>A visitor returns to a product page viewed earlier. Spotler Activate records previous interactions, such as viewed products, pages, and click behaviour and links this information to the visitor&#8217;s profile. <\/p>\n<p>The website can automatically be adjusted, for example by showing a personalised banner, highlighting a relevant offer, or recommending additional products that match previously viewed items. This personalisation helps the visitor quickly find relevant products, increasing the likelihood of a purchase.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\">Exploratory visitor<\/h3>\n<p>A visitor browses multiple categories within a webshop and appears to be orienting towards a purchase. Spotler Activate records this behaviour, such as viewed categories, product pages, and interactions with content. <\/p>\n<p>Based on this behavioural data, the platform can build a profile and audience, and dynamically adjust the website. Banners, recommendations, and offers can be tailored to the categories the visitor shows interest in. This helps the visitor find relevant products or content more quickly, increasing the likelihood of engagement and conversion.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\">Follow-up after a website visit<\/h3>\n<p>A visitor views multiple products and adds an item to the shopping cart, but then leaves the website without purchasing. Spotler Activate records these interactions and links them to the customer profile.<\/p>\n<p>A customer journey can automatically be started for example, the visitor may receive a follow-up email with the abandoned product, additional recommendations, or a limited-time offer.<\/p>\n<\/div>\n<div class=\"wp-block-column hide-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-1024x1024.webp\" alt=\"\" class=\"wp-image-81139\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-1024x1024.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-300x300.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-150x150.webp 150w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-768x768.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-767x767.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-190x190.webp 190w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1-817x817.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2024\/06\/journey-builder-2-1.webp 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<p>These follow-up interactions allow organisations to re-engage visitors and increase the likelihood of conversion.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div id=\"demo\" class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Request a demo now<\/h2>\n<p>See how Spotler Activate turns customer data into real-time personalisation and better conversions. Explore the platform or request a demo to see how it works for you.<\/p>\n<\/div>\n<\/div>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/en-de\/wp-json\/wp\/v2\/guides_pdf\/252123' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type of request<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Activate' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><legend class='gfield_label gform-field-label' >Type of product<\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_65'>Show &#039;core products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_67'>Show comment field<\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_69'>Show industry field<\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='yes' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_71'>Show description field<\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='First name'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First name<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='Email address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Phone number' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_75\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_75'>website<\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_75' id='input_87_75' type='url' value='' class='large'    placeholder='https:\/\/website.com'  aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='Ecommerce' >Ecommerce<\/option><option value='Government' >Government<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud for B2B' >Marketing Cloud for B2B<\/option><option value='Marketing Cloud for Commerce' >Marketing Cloud for Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >I'm looking for a specific core product<\/label><input type='hidden' name='input_57.2' value='I&#039;m looking for a specific core product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >I'd like to see other products too<\/label><input type='hidden' name='input_66.2' value='I&#039;d like to see other products too' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'>Activate: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Activate Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='Brand ID'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Brand ID<\/strong>: Digital Asset Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='ChatPlus'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='Connect'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.7' type='checkbox'  value='CRM'  id='choice_87_7_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_7' id='label_87_7_7' class='gform-field-label gform-field-label--type-inline'><strong>CRM<\/strong>: Manage your B2B leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.8' type='checkbox'  value='Engage'  id='choice_87_7_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_8' id='label_87_7_8' class='gform-field-label gform-field-label--type-inline'><strong>Engage<\/strong>: Keep an eye on your reputation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.9' type='checkbox'  value='Lets Get Digital'  id='choice_87_7_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_9' id='label_87_7_9' class='gform-field-label gform-field-label--type-inline'><strong>Let's Get Digital<\/strong>: Event Engagement Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.11' type='checkbox'  value='MailPlus'  id='choice_87_7_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_11' id='label_87_7_11' class='gform-field-label gform-field-label--type-inline'><strong>Mail+<\/strong>: Email marketing automation<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_12'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.12' type='checkbox'  value='MailPro'  id='choice_87_7_12'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_12' id='label_87_7_12' class='gform-field-label gform-field-label--type-inline'><strong>MailPro<\/strong>: Multi-brand Email Marketing<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_13'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.13' type='checkbox'  value='Message'  id='choice_87_7_13'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_13' id='label_87_7_13' class='gform-field-label gform-field-label--type-inline'><strong>Message<\/strong>: 1-on-1 communications<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_14'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.14' type='checkbox'  value='Momice'  id='choice_87_7_14'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_14' id='label_87_7_14' class='gform-field-label gform-field-label--type-inline'><strong>Momice<\/strong>: Event Management<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_15'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.15' type='checkbox'  value='SendPro'  id='choice_87_7_15'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_15' id='label_87_7_15' class='gform-field-label gform-field-label--type-inline'><strong>SendPro<\/strong>: Transactional Email Delivery<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_16'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.16' type='checkbox'  value='Predict'  id='choice_87_7_16'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_16' id='label_87_7_16' class='gform-field-label gform-field-label--type-inline'><strong>Predict<\/strong>: Predictive analytics AI<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_68\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_68'>Comment<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_68' id='input_87_68' class='textarea large'    placeholder='Is there anything you&#039;d like to ask upfront?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_70\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_70'>Description<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_70' id='input_87_70' class='textarea large'    placeholder='What&#039;s your question?'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_87_63\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><h3 class=\"gsection_title\">UTM values<\/h3><\/div><div id=\"field_87_47\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_47'>{referer}<\/label><div class='ginput_container ginput_container_text'><input name='input_47' id='input_87_47' type='text' value='REFERER' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_87_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='organic' \/><\/div><\/div><div id=\"field_87_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below 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id='gform_source_page_number_87' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='fill=Activate&amp;type=Demo' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 87, 'https:\/\/spotler.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_87').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_87');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_87').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + 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id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-activate-001\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>How quickly can you get started with Spotler Activate?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n<p>After agreement, an onboarding process begins in which the tracking code is placed and standard journeys and personalisations are set up. The average onboarding takes approximately four weeks.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-activate-002\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>Does Spotler Activate comply with European legislation?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n<p>Yes. Spotler Activate is GDPR-compliant and all data centres are located in Europe.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-activate-003\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>Is Spotler Activate only suitable for e-commerce?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n<p>No. Organisations that sell tickets, bookings, or services can also benefit from a Customer Data Platform like Activate.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-activate-004\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \"><strong>What does Spotler Activate cost?<\/strong><\/h4>\n<div class=\"rank-math-answer \">\n<p>Costs are determined based on the number of sessions on the website. The rate starts from 920 \u20ac per month for 250,000 sessions per month. Take a look at our <a href=\"https:\/\/spotler.com\/en-de\/pricing\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/en-de\/pricing\">pricing page<\/a> for more detailed information suited to your situation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spotler Activate is a customer data platform (CDP) that uses customer data and behaviour to improve personalisation and conversions.<\/p>\n","protected":false},"featured_media":250730,"template":"","cat_industry":[],"cat_topic":[],"class_list":["post-252123","guides_pdf","type-guides_pdf","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/guides_pdf\/252123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/guides_pdf"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/guides_pdf"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/guides_pdf\/252123\/revisions"}],"predecessor-version":[{"id":252146,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/guides_pdf\/252123\/revisions\/252146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media\/250730"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=252123"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_industry?post=252123"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_topic?post=252123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}