{"id":160806,"date":"2025-04-01T16:59:00","date_gmt":"2025-04-01T14:59:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=news&p=160806"},"modified":"2026-01-26T15:28:38","modified_gmt":"2026-01-26T14:28:38","slug":"spotler-announces-a-strategic-ai-marketing-role-chief-ai-officer","status":"publish","type":"news","link":"https:\/\/spotler.com\/en-de\/about-us\/news\/spotler-announces-a-strategic-ai-marketing-role-chief-ai-officer","title":{"rendered":"Spotler announces a strategic AI Marketing role: Chief AI Officer"},"content":{"rendered":"

The Hague, April 2025 \u2013 Spotler a European marketing SaaS company, is heavily investing in making AI marketing available in its software products. In a way that is very easy to adopt and makes it easy for its users to use. To make sure that developments are in line with customer needs and market demand, Spotler has created a new strategic role: Chief AI Officer. Dr. Bj\u00f6rn Goerke, former CEO of CrossEngage \/ Spotler DACH, will take on this role to bring AI even further integrated into Spotler’s software.<\/strong><\/p>\n

Bj\u00f6rn Goerke appointed as Chief AI Officer to boost AI marketing functionality in Spotler products<\/h2>\n

As AI is becoming a core part of the Spotler future, providing it in the Spotler products for customers to make better decisions, generate messages and content quicker and more effectively and to support conversations smartly. To lead this crucial area, Dr. Bj\u00f6rn Goerke will be stepping into the role of Chief AI Officer (CAIO).<\/p>\n

This is a significant step for Spotler, as it means Spotler now has a dedicated leader focused on AI strategy, innovation, and integration<\/a> across the Spotler platforms. Bj\u00f6rn\u2019s expertise and vision will ensure that AI marketing becomes a true differentiator for Spotler, helping Spotler create even smarter, more powerful software for customers.<\/p>\n

Bj\u00f6rn\u2019s main task will be to make sure that Spotler partners and customers start to understand, use and build on the AI parts and AI marketing functionalities of the Spotler technology. Eventually this will lead to Spotler customers either making money or saving money while using Spotler\u2019s Generative, Conversational and Predictive AI models and tools.<\/p>\n

With Dr Bj\u00f6rn Goerke moving into the new CAIO role, Oliver Schmieder has taken over his role as the Managing Director of Spotler DACH. With his commercial background and drive, Oliver Schmieder is appointed to drive the further growth of Spotler DACH as a leading eCommerce marketing SaaS leader in the German-speaking part of Europe.<\/p>\n

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Oliver Schmieder appointed as Spotler DACH Managing Director<\/h2>\n

With Dr. Bj\u00f6rn Goerke moving into the new CAIO role, Oliver Schmieder has taken on the role of Managing Director of Spotler DACH. With his commercial background and drive, Oliver Schmieder is appointed to drive the further growth of Spotler DACH as a leading e-commerce marketing SaaS leader in the German-speaking part of Europe.<\/p>\n

Stepping in as the Managing Director of Spotler DACH, it\u2019s not the first time Oliver Schmieder has taken on a role within the Spotler organisation. In a short contracted period, he helped the organisation \u2013 as a Sales & Marketing Director \u2013 rebrand from CrossEngage<\/a> to Spotler DACH and set up a better functioning CRM & Sales system. His job as the new Managing Director is to maintain the former CrossEngage customers and help them grow their business via other Spotler marketing technology if needed.<\/p>\n

In the day-to-day interaction with the customer-facing teams, there won\u2019t be any changes for any of the current customers. However, from a marketing-communication point of view, the customers will be hearing more from the developments within the Spotler DACH organisation if they are relevant for them and\/or they can profit from them.<\/p>\n

In addition, Spotler DACH aims to grow its presence in the Shopware community<\/a> by offering Shopware stores the ability to personalise their marketing messages and campaigns via the Spotler customer data platform (CDP), including predictive AI and an email marketing solution that can be directly integrated into the e-commerce platform.<\/p>\n

\n

\u201cEverybody knows that customer data is the key to smarter e-commerce. With AI-driven insights and predictions, Spotler offers a powerful customer data platform with integrated email marketing and messaging platforms that help online stores personalise, engage, and convert like never before. I am thrilled to be leading the change my colleagues and I want to make in offering the next generation of e-commerce marketing software in the DACH area!\u201d
Oliver Schmieder<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

With Dr Bj\u00f6rn Goerke moving into the new CAIO role, Oliver Schmieder has taken over his role as the Managing Director of Spotler DACH.<\/p>\n","protected":false},"author":23,"featured_media":160928,"template":"","cat_news":[2572],"class_list":["post-160806","news","type-news","status-publish","has-post-thumbnail","hentry","cat_news-press-release-en-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/160806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/160806\/revisions"}],"predecessor-version":[{"id":210096,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/160806\/revisions\/210096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media\/160928"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=160806"}],"wp:term":[{"taxonomy":"cat_news","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_news?post=160806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}