{"id":165461,"date":"2025-05-15T23:02:46","date_gmt":"2025-05-15T21:02:46","guid":{"rendered":"https:\/\/spotler.com\/?post_type=news&#038;p=165461"},"modified":"2026-01-26T15:52:24","modified_gmt":"2026-01-26T14:52:24","slug":"spotler-participates-in-shopware-community-day-2025","status":"publish","type":"news","link":"https:\/\/spotler.com\/en-de\/about-us\/news\/spotler-participates-in-shopware-community-day-2025","title":{"rendered":"Spotler Provides a Personalisation Masterclass During Shopware Community Day"},"content":{"rendered":"<p><strong>In today\u2019s highly competitive ecommerce environment, personalization is no longer a luxury, it\u2019s a necessity. Spotler\u2019s upcoming <a href=\"https:\/\/scd.shopware.com\/en-US\/agenda\/\" data-type=\"link\" data-id=\"https:\/\/scd.shopware.com\/en-US\/\" target=\"_blank\" rel=\"noreferrer noopener\">Masterclass<\/a> coming up on September 16<sup>th<\/sup> in Cologne, empowers Shopware users to drive sustainable growth by applying data-driven personalization strategies that truly engage customers and boost conversions.\u00a0<\/strong><\/p>\n<p>We are launching an exclusive Masterclass titled \u201c<em>Unlocking Growth \u2013 Top Personalization Strategies Every Shopware Store Needs<\/em>.\u201d Designed for Shopware merchants, eCommerce managers, and digital marketers, this session offers a clear, step-by-step roadmap to building and scaling effective personalization strategies.\u00a0<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Attendees will discover the five most impactful personalization tactics every Shopware store should implement to improve customer engagement and increase conversions, from dynamic content blocks to behavior-based automation.<\/p>\n<p>Real-world case studies from eCommerce leaders will illustrate how top brands are succeeding with personalization today.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1.webp\" alt=\"\" class=\"wp-image-165478\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1.webp 1000w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1-300x200.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1-768x513.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1-767x512.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1-284x190.webp 284w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-1-817x546.webp 817w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<p>A key highlight of the session is how <a href=\"https:\/\/spotler.com\/en-de\/ai\/predictive-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Predictive AI<\/a> is reshaping marketing, enabling stores to anticipate customer behavior, deliver more relevant messaging, and drive stronger results through automated personalization.\u00a0<\/p>\n<p>&nbsp;\u201cPersonalization is the deciding factor in whether a store grows or gets left behind,\u201d says Mark van den Berg, CMO at Spotler. \u201cThis Masterclass is about giving Shopware users a clear framework for creating impactful, measurable customer experiences.\u201d&nbsp;<\/p>\n<p>Tristan Albersen, Customer Success Manager for Key E-Commerce Accounts at Spotler, adds: \u201cWe\u2019re not just explaining the \u2018what\u2019 and \u2018why\u2019, we\u2019re delivering a practical blueprint that can be applied immediately, backed by proven strategies and real success stories.\u201d<\/p>\n<p>This Masterclass is ideal for ecommerce leaders, digital marketers, and Shopware users and partners, who want to unlock greater ROI with advanced personalization techniques. Don\u2019t miss<em> <\/em>our masterclass<em> \u201cUnlocking Growth\u201d <\/em>on September 16<sup>th<\/sup> in Cologne during the Shopware Community Days. Registration is still open, you can get your ticket <a href=\"https:\/\/scd.shopware.com\/en-US\/tickets\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-titel\">Shopware Community Day 2025<\/h3>\n<p>Secure your spot today and learn how to turn personalisation into a powerful growth engine for your Shopware store.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scd.shopware.com\/en-US\/tickets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your tickets now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full no-bot-margin\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"928\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en.webp\" alt=\"\" class=\"wp-image-170694\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en.webp 1000w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-300x278.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-768x713.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-767x712.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-205x190.webp 205w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-44x41.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/shopware-community-day-25-promo-news-september-en-817x758.webp 817w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>During SCD 25, Spotler provides a masterclass to make Shopware stores aware of the power of personalised marketing in ecommerce.<\/p>\n","protected":false},"author":100,"featured_media":165471,"template":"","cat_news":[2580],"class_list":["post-165461","news","type-news","status-publish","has-post-thumbnail","hentry","cat_news-events-en-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/165461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/users\/100"}],"version-history":[{"count":4,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/165461\/revisions"}],"predecessor-version":[{"id":178928,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/news\/165461\/revisions\/178928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media\/165471"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/media?parent=165461"}],"wp:term":[{"taxonomy":"cat_news","embeddable":true,"href":"https:\/\/spotler.com\/en-de\/wp-json\/wp\/v2\/cat_news?post=165461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}