Email Benchmark 2024

Spotler’s 2024 benchmark takes data from Spotler’s B2B and B2C email platforms for the last 3 years (2021-2023). As well as the overall trends, we’ve looked at the performance of B2B and B2C campaigns separately, as the different approaches lead to different results, and different conclusions.

We’ve looked at the key metrics from 9.7 billion emails over the last 3 years:

• Sending Volume
• Delivery Rate
• Opens
• Clicks
• Bounces
• Unsubscribes

Download the full report to see how your results compare.