Buy Now! Turning Insights into Impact – Harnessing Behavioural Science for Good

We love buying stuff, right! And this consumer behaviour reveals both challenges and opportunities; as is clearly shown in Netflix’s Buy Now – an excellent exploration of the psychological and social dynamics behind consumer behaviour in.

With that in mind, this insightful session, by Bea Andrew (Behavioural Science Consultant), will uncover how businesses can pivot from psychological manipulation to designing positive, human-centred experiences that drive meaningful change – yet still deliver business growth.

Together, we will explore the brighter side of behavioural science and discover the tools to create lasting value.