Listen to the full conversation here<\/a>.<\/p>\n <\/p>\n SEO is everybody\u2019s job, not just one team\u2019s:<\/strong><\/p>\n \u201cSEO is about doing lots of little things right. There’s not one big thing. So for developers, it’s about making sure you’ve got lean code and you’re not loading in plugins which slow your website speed. And if creative copywriters understood keyword research, and how to incorporate user intent and what the user is looking for, and how that ties into all search engines are looking for, then there wouldn’t be a need to optimize copy<\/a>. So there’s all these little things that can add up. But quite often, what happens is SEO gets forgotten about. It’s a group of people who sit there and do some kind of magic after the fact. And so they’re never really thought from the instigation of a project.\u201d<\/p>\n <\/p>\n You don\u2019t need to hire an agency when you\u2019re just starting out:<\/strong><\/p>\n \u201cGetting the basics right is actually really easy to do. You don’t need to necessarily go and pay an agency to do a lot of the SEO basics for you. You will be paying a lot of money for stuff that, nine times out of ten, with a little bit of research, you can do yourself very easily through a content management system.\u201d<\/p>\n <\/p>\n SEO\u2019s place in the overall marketing funnel:<\/strong><\/p>\n \u201cSEO traffic tends to be more high funnel. It\u2019s the research phase, trying to understand their options<\/a>, especially in a b2b market. Let’s say you’re an IT hardware provider, people might be researching the different types of technology on the market.\u201d<\/p>\n <\/p>\n