{"id":121975,"date":"2020-09-23T14:27:52","date_gmt":"2020-09-23T12:27:52","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&p=121975"},"modified":"2025-11-24T11:54:53","modified_gmt":"2025-11-24T10:54:53","slug":"6-reasons-why-implement-personalisation-solution-for-christmas","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/6-reasons-why-implement-personalisation-solution-for-christmas","title":{"rendered":"6 reasons you need to implement a personalisation solution in time for Christmas"},"content":{"rendered":"

Everyone loves the personal touch. And this is no different when it comes to marketing. The modern consumer not only seeks, but expects to be recognised as the individual that they are. And with so many brands striving to achieve this. You need to make sure that your business is doing the same. It\u2019s the least that can be done over the festive period. Christmas spending represents a clear peak of activity every year. Covid-19 meant the peak in 2020 was smaller than 2019, but still well above any other month of the year.<\/strong><\/p>\n

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Source: Statista<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n

This means that brands can\u2019t afford to relax. Instead, they need to be doing everything they can to stand out from the crowd, grab consumers\u2019 attention, and offer them an unparalleled experience. But how?\u201d we hear you cry. The answer lies in implementing a personalisation solution. Read on to learn why.<\/p>\n

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You know you really should<\/h2>\n

Personalisation is not a new tactic for marketers. In fact,  that personalisation increases engagement. However, only 18% of marketers have a proper personalisation strategy<\/a>. That\u2019s quite a disconnect. One reason for this is data management and unification. It\u2019s something that 1 in 2 marketers struggle with,<\/a> and therefore never succeed in executing. Don\u2019t be held back by your in-house capabilities. Instead, implementing a personalisation solution can reduce the overwhelm felt by data and personalisation tactics. Making it a much more approachable, manageable, and ultimately successful strategy in your marketing.<\/p>\n

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Christmas gets pretty<\/em> busy<\/h2>\n

We don\u2019t have to point out that inboxes, social feeds, and eCommerce websites get just as busy as the high-street during the average festive season. And with email send volume 20% higher in Q4<\/a> than the rest of the year, businesses need to fight to stand out. Personalisation can help you achieve this. 35% of email recipients<\/a> open emails based on the subject line alone. And emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those which don\u2019t. So by implementing this simple level of personalisation, you are already making a significant difference. But you don\u2019t need to stop there. Personalisation solutions analyse purchase history, real-time behaviour, and purchase intent to ensure the right products are shown to the right customer. Whether that be via email or website. This tactic is essential during the festive season to fight off the competition for those all-important purchases. <\/p>\n

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You need to maximise revenue by bringing back abandoners<\/h2>\n

Approximately 70% of baskets are abandoned, if you\u2019re not re-targeting this will lead to a huge lost opportunity. This Christmas, more than any other, will be the period where retailers aim to recoup any lost revenue from the months of lockdown. It is therefore  essential that there is the right technology in place to support maximising all revenue. Online fashion retailer Luke1977 doubled sales<\/a> from online marketing after implementing basket abandonment, delivering an ROI on the technology investment in a matter of weeks. For more ideas on awesome abandoned basket journeys see our blog here<\/a>.<\/p>\n

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Plug the leaky bucket<\/h2>\n

Have you heard of the leaky bucket? In marketing terms, it refers to losing contacts from your database as fast as you\u2019re gaining them. Yes, unsubscribes are an inevitable part of email marketing. But it doesn\u2019t make it any less frustrating when you\u2019ve spent time, money, and resource on building your database up. But if you continuously send out irrelevant, inappropriate, or plain confusing content to your audience. It\u2019s inevitable that your unsubscribe rate will begin to rocket. 89% of marketers surveyed said that personalisation is \u201cinvaluable to their business\u2019 success\u201d<\/a>. <\/p>\n

So we know that if it\u2019s done well, personalisation can save your hard-earned database. By offering the most relevant products to every one of your customers, you can decrease your unsubscribe rate and see an increase in engagement. Customers will also trust that your content is of interest to them. And they will have confidence in you helping them find the product they want. With consumers being bombarded with products and offers over the festive season, this type of relationship is like gold dust. So keep it engaged. <\/p>\n

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Boost conversion rates<\/h2>\n

Of course, engagement is great. But what marketers really desire is the conversion. Did you know that 80% of consumers are more likely to purchase a product or service from a brand who provides personalised experiences? That\u2019s a pretty big segment of potential customers. And by using a personalisation solution, there are endless ways to tap into this conversion potential. With 56% of consumers<\/a> stating they are more likely to buy from a retailer if they recognise them by name. This increases up to 65% for those<\/a> who know their purchase history. <\/p>\n

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Source: Neil Patel<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n

It seems that no matter what personalisation technique you use, you are still likely to increase conversions. So aim to incorporate as many tactics as feels appropriate. There are so many options available when using a personalisation solution. So make the most of them to ensure you are generating as many conversions as possible during the crucial festive season. <\/p>\n

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Keep your recipients happy<\/h2>\n

Keeping customers happy is a top priority for any business. This is especially true during Christmas, when frantic consumers will happily jump to a competitor if they seem more appealing. However, 60% of online customers actually prefer when an eCommerce store remembers their contact details and previous information (eConsultancy). They also expect to receive a personal service that recognises them and their shopping habits. Furthermore, 80% of consumers say the overall experience they have with a company<\/a> is at least as important as the products that company sells. Festive shopping can be overwhelming at the best of times. And it seems that consumers are plainly asking businesses to make their lives easier. So don\u2019t disappoint them. <\/p>\n

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Before you go…<\/h2>\n

If you\u2019re currently only using basic personalisation techniques. Or maybe even none at all. There are plenty of opportunities you can take advantage of this Christmas with the use of a personalisation solution. Get in touch with a member of our team<\/a> to learn how you can implement a solution in time for Christmas 2025.<\/p>\n

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