{"id":123444,"date":"2021-03-02T12:29:14","date_gmt":"2021-03-02T11:29:14","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&#038;p=123444"},"modified":"2026-01-14T11:09:56","modified_gmt":"2026-01-14T10:09:56","slug":"8-brands-showing-empathy-in-the-run-up-to-mothers-day","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/8-brands-showing-empathy-in-the-run-up-to-mothers-day","title":{"rendered":"8 Brands showing empathy in the run up to Mother&#8217;s Day"},"content":{"rendered":"<p><strong>Mother&#8217;s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect opportunity to promote gifting.<\/strong><\/p>\n<p>However, Mother\u2019s Day can be a particularly challenging time for many consumers, as marketing messages often cause distress. Over the years brands have realised that their marketing campaigns around this time of year need to show some empathy. Which is why we now see many brands giving their customers a chance to opt out of Mother\u2019s Day emails.<\/p>\n<p>This year, I&#8217;ve seen my inbox full of brands that are showing their sensitive side. Here are some examples of this mindful practice that more marketers should embrace.<\/p>\n<h3 class=\"wp-block-heading\">ASDA\/George<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_Asda.jpg\" alt=\"\" class=\"wp-image-16399\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Boots<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_Boots-1.jpg\" alt=\"\" class=\"wp-image-16406\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Dermalogica<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_Dermalogica.jpg\" alt=\"\" class=\"wp-image-16401\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Bloom &amp; Wild<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Bloom-and-Wild-Mothers-Day-1.jpg\" alt=\"\" class=\"wp-image-16398\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">DPD<\/h3>\n<h3 class=\"wp-block-heading\">\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-16402\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_DPD.jpg\" alt=\"\" width=\"493\" height=\"569\"><\/figure>\n<\/h3>\n<h3 class=\"wp-block-heading\">Exclusive Collection<\/h3>\n<h3 class=\"wp-block-heading\">\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-16403\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_Exclusive-collection.jpg\" alt=\"\" width=\"523\" height=\"625\"><\/figure>\n<\/h3>\n<h3 class=\"wp-block-heading\">SpaceNK<\/h3>\n<h3 class=\"wp-block-heading\">\n<figure><img decoding=\"async\" class=\"aligncenter  wp-image-16404\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_SpaceNK.jpg\" alt=\"\" width=\"433\" height=\"380\"><\/figure>\n<\/h3>\n<h3 class=\"wp-block-heading\">Zizi<\/h3>\n<p><img decoding=\"async\" width=\"450\" height=\"574\" class=\"aligncenter  wp-image-16405\" style=\"color: revert; font-size: revert; font-weight: revert;\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2024\/09\/Mothers-Day_Zizzi.jpg\" alt=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, these brands have realised that their marketing campaigns around this time of year need to show some empathy. <\/p>\n","protected":false},"author":82,"featured_media":113945,"template":"","cat_industry":[],"cat_topic":[],"class_list":["post-123444","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/123444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/82"}],"version-history":[{"count":3,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/123444\/revisions"}],"predecessor-version":[{"id":206976,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/123444\/revisions\/206976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/113945"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=123444"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=123444"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=123444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}