{"id":173002,"date":"2025-07-18T18:06:51","date_gmt":"2025-07-18T16:06:51","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&p=173002"},"modified":"2026-01-23T21:30:16","modified_gmt":"2026-01-23T20:30:16","slug":"how-to-turn-customers-into-brand-advocates","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/how-to-turn-customers-into-brand-advocates","title":{"rendered":"How to turn your customers into your best brand advocates"},"content":{"rendered":"

You\u2019ve got email marketing covered. Your messages are personal, timely and getting results. But if that\u2019s where your strategy ends, you could be missing an opportunity<\/strong>. That\u2019s why<\/strong> customer advocacy should be part of your marketing strategy!<\/strong><\/p>\n

Platforms like TikTok and Meta have changed how people connect with brands. These days, what your customers say often matters more than what you say. Let\u2019s look at how to help your happy customers share the love and why it\u2019s worth the effort.<\/p>\n

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Why your customers are your most trusted voice<\/h2>\n

You\u2019ve already built a loyal audience. Your email list is full of people who know you, trust you and keep coming back. Now imagine a few of them sharing their positive experiences with their friends, colleagues or followers.<\/p>\n

That kind of personal recommendation can carry more weight than any ad. In fact, 92% of people trust recommendations from friends and family more than any other kind of advertising. (<\/em>Nielsen)<\/em><\/p>\n

Nearly half of consumers have bought something based on an influencer\u2019s advice. (<\/em>Digital Marketing Institute)<\/em><\/p>\n

People trust people. That\u2019s why advocacy works!<\/p>\n

Influencer marketing<\/a> is also proving its worth. In the United Kingdom, influencer-led campaigns have shown significant impact. A report from Influencer Marketing Hub highlighted that businesses earn an average of \u00a35.78 for every \u00a31 spent on influencer marketing.<\/p>\n

This return on investment speaks volumes about the effectiveness.<\/p>\n

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What might be holding you back<\/h2>\n

If you\u2019re unsure about trying advocacy or influencer marketing, you\u2019re not alone. Some marketers worry it\u2019s too complex or hard to measure. The idea of identifying the right influencers or tracking the performance of advocacy efforts can seem overwhelming.<\/p>\n

But tools have come a long way. The latest advocacy platforms<\/a> can help you spot the right people, manage content and track results without much effort. Many work alongside your email system, so you can build on what\u2019s already working.<\/p>\n

This isn\u2019t about starting from scratch. It\u2019s adding a new layer to your existing strategy!<\/p>\n

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Six ways to build a strong advocacy programme<\/h2>\n

Here\u2019s how to get started:<\/p>\n

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1. Spot your supporters<\/h3>\n

Look at your data. Who\u2019s opening your emails, clicking links or engaging on social? These customers already like what you do. Reach out and see if they\u2019d be happy to share their experiences. Gauge their willingness to share their positive experiences with your brand.<\/p>\n

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2. Offer real rewards<\/h3>\n

Build a simple programme that makes people feel appreciated. Think early access, small thank-you gifts or a chance to be featured. A little recognition can go a long way. A structured programme not only incentivises your customers but also encourages them to share their experiences with their own networks.<\/p>\n

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3. Choose real voices<\/h3>\n

You don\u2019t need celebrities. Micro-influencers with smaller, loyal followings can often make a bigger impact. Find people who reflect your values and already enjoy your product or service. Collaborate on projects that allow them to share genuine experiences with your product or service.<\/p>\n

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4. Choose the right social media platforms<\/h3>\n

TikTok and Meta both have features that support advocacy. From live shopping to user-generated content, there are plenty of ways to create buzz and connect with your audience. Use these platforms to host interactive events, share user-generated content, and build a community around your brand. Perfect for eCommerce stores!<\/p>\n

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5. Let the data guide you<\/h3>\n

Use analytics to see what\u2019s working. Look at engagement, shares and clicks. Use these insights to shape your next steps. This will help you fine-tune your advocacy programme and influencer partnerships. By regularly reviewing these insights, you can adjust your strategy to maximise results.<\/p>\n

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6. Provide ongoing support and training<\/h3>\n

It is important to keep your advocates motivated and informed. Provide them with the resources they need to represent your brand effectively. This might include a media kit, regular updates about new products or services, and even training sessions. The more empowered your advocates feel, the more effectively they will promote your brand.<\/p>\n

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How Spotler Engage helps you make it happen<\/h2>\n

Spotler Engage<\/a> makes advocacy easy to manage, even if you\u2019re just getting started.<\/p>\n

Everything in one place<\/h4>\n

Plan, post and track your content from a single dashboard. No need to switch between platforms.<\/p>\n

Create better content, faster<\/h4>\n

Use built-in AI tools to write social posts and get ideas. The AI helps you fine-tune your messages so they\u2019re clear and on-brand.<\/p>\n

See what\u2019s working<\/h4>\n

Get detailed reports on reach, engagement and return on investment. Make decisions based on real data.<\/p>\n

Works with your email marketing<\/h4>\n

Best of all, Spotler Engage<\/a> works great with Spotler Mail+<\/a>. So, your advocacy and email work together, not in silos.<\/p>\n

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How to align email and advocacy for better results<\/h2>\n

Email and social media both have strengths. When you use them together, your message becomes stronger.<\/p>\n

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