{"id":184403,"date":"2025-09-03T14:58:28","date_gmt":"2025-09-03T12:58:28","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&#038;p=184403"},"modified":"2025-11-17T20:38:51","modified_gmt":"2025-11-17T19:38:51","slug":"your-ai-search-questions-answered","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/your-ai-search-questions-answered","title":{"rendered":"Your AI Search questions answered"},"content":{"rendered":"<p><strong>With Google AI Mode now live in the UK, marketers are trying to get their heads around how to adapt their organic search strategy.<\/strong><\/p>\n<p><strong>Charlie Marchant, CEO of Exposure Ninja, answers 23 questions that came off the back of her webinar session, \u201d<a href=\"https:\/\/spotler.com\/en-gb\/live-videos\/mastering-generative-engine-optimisation-get-found-by-ai-not-just-google\">Mastering GEO: Get found by AI, not just Google<\/a>\u201d.<\/strong><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"q-a\">Q&amp;A<\/h2>\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\">\n<h4>Categories<\/h4>\n<nav>\n<ul>\n<li class=\"\"><a href=\"#algorithm\">Algorithm<\/a><\/li>\n<li class=\"\"><a href=\"#content-types\">Content Types<\/a><\/li>\n<li class=\"\"><a href=\"#review-sites\">Review Sites<\/a><\/li>\n<li class=\"\"><a href=\"#social-media\">Social Media<\/a><\/li>\n<li class=\"\"><a href=\"#strategy\">Strategy<\/a><\/li>\n<li class=\"\"><a href=\"#tools\">Tools<\/a><\/li>\n<li class=\"\"><a href=\"#misc\">Misc.<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"algorithm\">Algorithm<\/h3>\n<h5 class=\"wp-block-heading\" id=\"you-mentioned-not-just-making-thousands-of-blogs-would-this-be-detrimental-to-appearing-on-ll-ms-or-is-it-more-about-the-content-within-these-ie-internal-and-external-linking-question-focused-h-1-s-etc\">You mentioned not just making &#8216;Thousands of Blogs&#8217;. Would this be detrimental to appearing on LLMs? Or is it more about the content within these ie. Internal and external linking, Question focused H1s etc.?&nbsp;<\/h5>\n<p>Publishing thousands of low-quality or thin articles just to hit volume targets can dilute your authority. AI search (and Google) is looking for clear topical expertise, not scattergun coverage. If your content is shallow, repetitive, or poorly linked together, it\u2019s harder for an LLM to see you as the trusted source.<\/p>\n<p>What works is topic depth and structure:<\/p>\n<ul class=\"wp-block-list\">\n<li>Strong internal linking so related posts form a clear content cluster.<\/li>\n<li>Question-focused H1s and subheads to match how people phrase queries in AI and search.<\/li>\n<li>High-quality external citations to show you\u2019re grounded in credible sources.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"do-you-think-the-algorithm-favours-businesses-who-are-paying-for-google-ads\">Do you think the algorithm favours businesses who are paying for Google ads?<\/h5>\n<p>Google says its ranking algorithms (and by extension, AI Overviews and Gemini) don\u2019t give organic preference to advertisers.&nbsp;<\/p>\n<p>Ads are often part of a user journey though and can have indirect benefits:<\/p>\n<ul class=\"wp-block-list\">\n<li>More eyes on your brand \u2192 more searches for your name \u2192 stronger brand signals.<\/li>\n<li>Being visible in both paid and organic can make you look like a bigger, more authoritative player.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"in-old-seo-getting-a-link-from-a-publisher-only-counted-towards-seo-if-it-was-a-follow-link-do-ll-ms-care-if-the-link-citation-in-a-publisher-is-a-follow-affiliate-no-follow-link-any-citation-will-do-for-ll-ms-is-what-im-asking\">In old SEO getting a link from a publisher only counted towards SEO if it was a follow link. Do LLMs care if the link\/citation in a publisher is a follow\/affiliate\/no-follow link? Any citation will do for LLMs is what I&#8217;m asking<\/h5>\n<p>For LLMs, a citation is a citation \u2014 they\u2019re not bound by \u201cfollow\u201d vs \u201cnofollow\u201d rules the way Google\u2019s link graph is.<\/p>\n<p>LLMs are more interested in what is being said about you, where it\u2019s published, and how it supports the answer they\u2019re giving. Whether the link is follow, nofollow, or even just a plain-text mention, it can still feed into how the model understands and trusts your brand.<\/p>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"content-types\">Content Types<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"would-you-recommend-having-short-summaries-of-blogs-at-the-top-of-the-page-or-does-ai-scan-the-whole-page-so-quickly-that-it-makes-no-difference\">Would you recommend having short summaries of blogs at the top of the page? Or does AI scan the whole page so quickly that it makes no difference?<\/h5>\n<p>From examples we\u2019ve tested at Exposure Ninja, this has been really useful in securing AI Overviews in Google search. I like summaries at the top (particularly on long content pieces) provided they\u2019re short, key takeaways and bullet point format can be great for this.<\/p>\n<p>For AI, while it can technically scan your whole page instantly, it still benefits from a clear, well-structured \u201cTL;DR\u201d because it\u2019s a strong relevance signal. It\u2019s like saying to the model, <em>\u201cThis is what this page is about, no ambiguity.\u201d<\/em><\/p>\n<p>Think of it like briefing a journalist: you wouldn\u2019t hand them a 1,500-word essay without a headline and first-paragraph hook. Same logic applies here.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"do-you-advise-to-condense-information-into-fewer-pieces-of-content-or-fewer-pages-so-its-easier-for-ai-to-find-information-does-this-mean-we-should-reduce-the-amount-of-content-we-publish-and-focus-on-updating-existing-content-instead\">Do you advise to condense information into fewer pieces of content (or fewer pages) so it&#8217;s easier for AI to find information? Does this mean we should reduce the amount of content we publish and focus on updating existing content instead?<\/h5>\n<p>AI search favours clear, authoritative, well-structured sources. Spreading your expertise thin across lots of short or overlapping pages dilutes your authority and makes it harder for AI (and humans) to work out which is the \u201cgo-to\u201d resource.<\/p>\n<p>That doesn\u2019t mean publishing less forever \u2014 it means prioritising consolidation and updating. Merge overlapping content, keep your strongest pages current, and make each one the best answer on that topic.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"can-ll-ms-read-pd-fs-power-points\">Can LLMs read PDFs\/PowerPoints?<\/h5>\n<p>Yes, they can. They cannot, however, read DOCXs.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"i-havent-heard-anything-about-the-value-of-video-content-on-sites-pd-ps-etc-have-you-got-any-insight-on-how-the-various-ai-searches-rank-show-videos-in-answers-thanks\">I haven&#8217;t heard anything about the value of video content on sites\/PDPs etc. Have you got any insight on how the various AI searches rank\/show videos in answers? Thanks!<\/h5>\n<p>Most AI search tools lean heavily on text because it\u2019s easier to parse, but they <em>can<\/em> extract value from video if you make it easy for them. That means transcripts, captions, descriptive titles, and surrounding text that clearly explains what\u2019s in the video. Without that, AI may treat it as an \u201cinvisible\u201d element.<\/p>\n<p>Where videos really perform well is when they\u2019re hosted on platforms like YouTube (which Google owns) and embedded on your site. Google\u2019s AI Overviews are already pulling in YouTube clips for certain queries, and as multimodal models advance, video is only going to get more prominent.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"how-do-the-engines-deal-with-paywalled-sites-are-they-referenced-any-less-than-open-sites\">How do the engines deal with paywalled sites? Are they referenced any less than open sites??&nbsp;<\/h5>\n<p>LLMs say they don\u2019t use paywalled content, but that probably isn\u2019t 100% true. AI search engines can sometimes \u201csee\u201d the full content of paywalled sites if the publisher has an agreement with the engine (like many news outlets do with Google). If not, they may only see the preview text, which limits how much the AI can quote or summarise. I have a suspicion that they can see more than that\u2026<\/p>\n<p>Because open-access content is easier to crawl, verify and cite, it naturally shows up more often in AI answers \u2014 especially for general queries. Paywalled content tends to surface when it\u2019s from a high-authority brand or there\u2019s no equally good open-source alternative. It is much more rare for paywalled content to show up though.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"thoughts-on-adding-unique-assets-such-as-infographics-to-influence-ai-results-and-traditional-rankings\">Thoughts on adding unique assets such as infographics to influence AI results and &#8216;traditional&#8217; rankings<\/h5>\n<p>LLMs aren\u2019t \u201cshowing\u201d infographics right now, so they\u2019re not a direct win in AI search. Most AI models don\u2019t surface visuals in their answers (yet), so an infographic on its own won\u2019t get pulled into a Gemini or ChatGPT response.&nbsp;<\/p>\n<p>If your goal is purely AI visibility, I wouldn\u2019t invest heavily in standalone infographics. If your goal is PR, link building, and social sharing, then they can still be worth it if you have a very good design and something interesting to share.<\/p>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"review-sites\">Review Sites<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"with-reviews-can-they-just-be-added-to-the-site-as-testimonials-or-do-we-need-to-have-a-plug-in-to-an-independent-review-site\">With reviews, can they just be added to the site as testimonials? Or do we need to have a plug-in to an independent review site?<\/h5>\n<p>Yes, they can be added to your website as testimonials if you don\u2019t want to use a paid plugin. AI can associate your website\/business with review profiles on separate third party websites \u2014 it understands they are related to your business provided all your business info is accurate.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"the-reviews-you-mention-ai-looking-at-is-this-just-google-or-other-places-too-does-gemini-google-ai-mode-draw-on-google-reviews-how-important-are-google-reviews-still\">The reviews you mention AI looking at, is this just Google, or other places too? Does Gemini\/Google AI mode draw on Google reviews? How important are Google reviews still?<\/h5>\n<p>Very important! These [Google Reviews] are especially important on Google search, Google AI Mode and Gemini.<\/p>\n<p>The example I showed from the data study by Hall were ChatGPT and Perplexity, but they break down lots of other examples as well.&nbsp;<\/p>\n<p>Gemini (and Google\u2019s AI mode) absolutely draws on Google reviews, but it\u2019s not limited to them. It can pull in signals from other trusted platforms \u2014 Yelp, Trustpilot, Tripadvisor, G2, etc \u2014 plus what people say about you in news articles, forums, and social media.<\/p>\n<p>AI Mode does use Google My Business profiles<em> all<\/em> the time though, so Google reviews tend to be very prominent there.<\/p>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"social-media\">Social Media<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"how-do-ll-ms-deal-with-things-like-r-bad-advice-on-reddit-where-the-site-as-a-whole-is-trustworthy-but-that-specific-channel-is-bad\">How do LLMs deal with things like r\/BadAdvice on Reddit? Where the site as a whole is trustworthy, but that specific channel is bad?<\/h5>\n<p>Think of an LLM like someone scanning a whole library for useful information. The library might be world-class overall, but that doesn\u2019t mean every single shelf is worth quoting. Models don\u2019t just take the \u201cReddit\u201d stamp at face value \u2014 they look at the content itself, the patterns in language, and signals from their training and reinforcement to decide whether a piece of information is actually helpful or trustworthy.<\/p>\n<p>If the model has seen that r\/BadAdvice is, well, full of bad advice, it can learn to treat that as entertainment rather than a credible source. It can flag content as low-quality based on language, tone, and whether it aligns with known facts from higher-trust sources.<\/p>\n<p>The short version is: LLMs can separate \u201csite reputation\u201d from \u201cpage reputation.\u201d Just because the parent domain is good doesn\u2019t mean every sub-community gets cited or referenced.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"does-it-matter-to-ll-ms-if-your-videos-are-public-private-or-unlisted-on-you-tube\">Does it matter to LLMs if your videos are Public, Private or Unlisted on YouTube?<\/h5>\n<p>Yes, it does. If a video is <strong>Public<\/strong>, it can be indexed by Google, linked to, and potentially picked up in training data or AI search results. <strong>Unlisted<\/strong> videos can still be accessed if someone has the link, but they\u2019re effectively invisible to search engines and won\u2019t usually make it into AI training or surfacing. <strong>Private<\/strong> means only you (and people you specifically invite) can see it, so we believe AIs cannot access them.<\/p>\n<p>If you want LLMs (and humans) to find, understand, and reference your video content, it needs to be public and well-optimised.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"how-important-is-social-media-content-in-optimising-for-ai-especially-linked-in\">How important is social media content in optimising for AI? Especially LinkedIn.<\/h5>\n<p>I\u2019ve not seen social media content coming up in LLM answers before. We do, however, know that it does influence how AIs speak about your business.&nbsp;<\/p>\n<p>Most AI tools don\u2019t pull fresh answers straight from social feeds, but they do pick up on patterns in how you and your brand are talked about across the web. LinkedIn is especially powerful because posts can rank in Google, attract links, and get cited by journalists or industry blogs \u2014 all of which feed the authority signals AI looks for.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"how-do-you-manage-the-idea-that-you-present-yourself-differently-on-different-social-sites-because-you-have-different-audience-segments-on-those-platforms\">How do you manage the idea that you present yourself differently on different social sites because you have different audience segments on those platforms?<\/h5>\n<p>In terms of AI search, what you want to avoid is \u201cconfusing the AI\u201d by using different descriptions about what your website actually does. You want the business bios on your social profiles to be consistent for AI, the same way you would want them to be for your brand.&nbsp;<\/p>\n<p>For example, if you describe your business as \u201ca boutique digital marketing agency specialising in SEO and PPC\u201d on LinkedIn, but then call yourself \u201ca social media consultancy\u201d on Instagram, that mixed messaging can confuse both people and AI.&nbsp;<\/p>\n<p>The nuance and tone can change depending on the platform: LinkedIn might use more professional phrasing, Instagram might be more playful. However, the core description of what you do should stay consistent everywhere. That way, both humans and AI build a clear, unified picture of your brand.<\/p>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"strategy\">Strategy<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"we-are-building-a-new-website-on-word-press-and-want-to-put-gen-engine-optimisation-on-our-priority-list-for-building-our-site-any-tips\">We are building a new website on WordPress and want to put Gen Engine Optimisation on our priority list for building our site. Any tips?<\/h5>\n<p>Generative Engine Optimisation (GEO) is about making sure AI search tools \u2014 from Google\u2019s AI Overviews to ChatGPT and Perplexity \u2014 can clearly understand, trust, and surface your content. The good news is, a lot of the GEO foundations overlap with classic SEO, so you\u2019re not starting from scratch.<\/p>\n<p>Here\u2019s where to focus when you\u2019re building in WordPress:<\/p>\n<p>1. Get your site structure right from day one<\/p>\n<ul class=\"wp-block-list\">\n<li>Logical hierarchy (clear categories, subcategories, internal linking) so AI can map your expertise.<\/li>\n<li>Topic clusters around key themes rather than scattered posts.<\/li>\n<\/ul>\n<p>2. Clarity up top<\/p>\n<ul class=\"wp-block-list\">\n<li>Each page needs a clear, plain-English intro that states the main point and context \u2014 AI loves clean summaries.<\/li>\n<\/ul>\n<p>3. Structured data<\/p>\n<ul class=\"wp-block-list\">\n<li>Use schema markup (FAQs, HowTo, Product, etc.) to give AI machine-readable signals about your content.<\/li>\n<\/ul>\n<p>4. Authority signals baked in<\/p>\n<ul class=\"wp-block-list\">\n<li>Showcase authorship with bios, credentials, and links to credible sources.<\/li>\n<li>Include trust elements like reviews, testimonials, and case studies.<\/li>\n<\/ul>\n<p>5. Media that AI can parse<\/p>\n<ul class=\"wp-block-list\">\n<li>Add transcripts for videos, alt text for images, and captions for charts. Don\u2019t let key info hide in visuals alone.<\/li>\n<\/ul>\n<p>6. Super speed and great UX<\/p>\n<ul class=\"wp-block-list\">\n<li>Fast, mobile-friendly pages still matter \u2014 if AI users click through and bounce, that\u2019s a negative trust signal.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"which-would-you-say-are-the-key-strategies-to-focus-on-if-youre-not-a-for-profit-brand-e-g-a-research-project-trying-to-communicate-with-the-public\">Which would you say are the key strategies to focus on if you&#8217;re not a for-profit brand? E.g. a research project trying to communicate with the public?<\/h5>\n<p>Content and making it easy for AI to understand, trust, and quote you.<\/p>\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Plain-English summaries alongside your detailed research so AI can quickly grasp your key points. The not-for-profit sector can do a lot of fantastic research and blog guides.<\/li>\n<li>Clear structure and schema so your content is machine-readable.<\/li>\n<li>Credible citations and sponsorships \u2014 give AI confidence you\u2019re an authoritative source. Get links and mentions from those who support your not-for-profit.<\/li>\n<li>Impact first \u2014 lead with why the public should care before diving into the details.<\/li>\n<\/ol>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"tools\">Tools<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"you-mentioned-profound-is-an-enterprise-platform-and-perhaps-unaffordable-for-some-companies-can-you-suggest-or-recommend-other-platforms-to-assist-with-analysing-ai-search-performance\">You mentioned Profound is an enterprise platform and perhaps unaffordable for some companies. Can you suggest or recommend other platforms to assist with analysing AI Search performance?<\/h5>\n<p><a href=\"https:\/\/www.tryprofound.com\" target=\"_blank\" rel=\"noreferrer noopener\">Profound<\/a> is an AI search tracking tool predominantly targeted at enterprise and large companies. It has an advanced tool stack, which does mean it\u2019s pricey.<\/p>\n<p><a href=\"https:\/\/peec.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Peec AI<\/a> has a more mid-market offering. It also includes the great citation\/source analysis tool.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.semrush.com\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a> has its \u201cAI Toolkit\u201d which is a more cost-effective option. The analytics in here currently aren\u2019t as advanced as other AI-specific tools out there, but if you\u2019re a small business or just looking to get started with AI search tracking, this is a good starting point.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"how-do-you-know-which-keywords-to-track-for-geo-with-there-being-so-many-variations-of-queries-people-could-use-in-ll-ms\">How do you know which keywords to track for GEO, with there being so many variations of queries people could use in LLMs?<\/h5>\n<p>In AI search, people ask questions in endless variations, but they\u2019re still asking the same sorts of questions they do in Google (usually just in a longer way).&nbsp;<\/p>\n<p>You still start with traditional SEO keyword research \u2014 it gives you the proven high-volume and high-value queries in your space. But then you expand for GEO by mapping topic clusters and the intent behind them.<\/p>\n<p>Here\u2019s the process I recommend:<\/p>\n<ul class=\"wp-block-list\">\n<li>Run your SEO keyword research first \u2014 Use tools like Semrush, Ahrefs, or Moz to get your baseline list.<\/li>\n<li>Group into 5\u201310 core topic areas \u2014 These are the areas you want to dominate in AI search.<\/li>\n<li>Layer in real-world questions \u2014 Pull from customer FAQs, sales calls, Reddit, Quora, People Also Ask, and AI prompt experiments.<\/li>\n<li>Group by intent \u2014 Are they learning, comparing, or buying? Track queries across the whole journey.<\/li>\n<li>Pick representative queries for tracking \u2014 Choose a few per cluster so you can monitor AI visibility \u2014 even if the exact wording shifts.<\/li>\n<li>Review and refresh quarterly.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"is-there-any-way-to-get-visibility-of-what-specific-prompts-are-driving-traffic-to-your-site\">Is there any way to get visibility of what specific prompts are driving traffic to your site?<\/h5>\n<p>Not with full accuracy, but tools I mentioned like Profound can show you guesstimates of this.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"can-you-remind-me-us-of-the-tools-to-check-ai-sentiment-please\">Can you remind&nbsp;me\/us of the tools to check AI sentiment please?<\/h5>\n<p><a href=\"http:\/\/tryprofound.com\" target=\"_blank\" rel=\"noopener\">Profound<\/a> was the specific one I referenced. <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a> has a similar thing.<\/p>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"misc\">Misc.<\/h3>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"can-chat-gpt-be-trained-to-analyse-and-present-information-in-a-way-that-highlights-a-competitors-weaknesses\">Can ChatGPT be trained to analyse and present information in a way that highlights a competitor&#8217;s weaknesses?<\/h5>\n<p>You can absolutely train or prompt your own conversations in ChatGPT to analyse competitor content, product features, reviews, or marketing, and then highlight gaps or weaknesses. Pretty much like a research assistant.<\/p>\n<p>However, your conversations in ChatGPT won\u2019t be used to \u201ctrain it\u201d to highlight your competitors\u2019 weaknesses to other users. It will continue to use all the signals it usually does (citations, review sites etc) to determine how it talks about your competitors.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h5 class=\"wp-block-heading\" id=\"do-you-think-ai-overviews-searches-will-eventually-be-dominated-by-sponsored-paid-content-or-do-you-think-it-will-always-be-geared-towards-pr-seo-visibility-etc\">Do you think AI overviews\/searches will eventually be dominated by sponsored\/paid content? Or do you think it will always be geared towards PR, SEO, Visibility, etc.<\/h5>\n<p>It\u2019s almost inevitable that AI search will have sponsored answers \u2014 Google\u2019s already testing ads in AI Overviews and AI Mode, and other platforms are exploring monetisation models. Paid slots will likely be labelled (just like PPC ads now), and they\u2019ll give brands guaranteed visibility for certain queries.<\/p>\n<p>But\u2026 the bulk of AI answers will still be built on trust and authority signals \u2014 PR coverage, strong SEO foundations, consistent brand mentions, and high-quality content. If an AI fills its answers with nothing but ads, user trust tanks fast, so they have to balance monetisation with credibility.<\/p>\n<p>Think of it like Google today: ads take prime positions, but organic results are still the backbone. The smart play is to build your authority so you earn citations naturally, then layer in paid when you need to guarantee a spot for strategic queries.<\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n<p>There\u2019s a lot to get to grips with when it comes to AI search! With such a new technology you can\u2019t expect to have it figured out from Day 1, but hopefully these questions and the answers to them have given you the confidence to get going.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p class=\"has-tone-green-background-color has-background\">While AI is busy upending organic search, email continues to calmly deliver ROI of 43:1. <a href=\"https:\/\/spotler.com\/en-gb\/mailplus\">Get your lead generation campaigns set up in Mail+<\/a>, then you\u2019ll have more time to try the tools listed above, and earn your spot at the top of AI Mode.<\/p>\n<style type=\"text\/css\">\ndiv.author-desc.nmp-last-el a {color: #002a4d !important;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to figure out AI search? You\u2019re not alone! Here are 23 questions our webinar audience needed help with, answered by an expert.<\/p>\n","protected":false},"author":102,"featured_media":184551,"template":"","cat_industry":[],"cat_topic":[1592,1607,1688],"class_list":["post-184403","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_topic-artificial-intelligence-en-gb","cat_topic-content-marketing-en-gb","cat_topic-strategy-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/184403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/102"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/184403\/revisions"}],"predecessor-version":[{"id":199558,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/184403\/revisions\/199558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/184551"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=184403"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=184403"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=184403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}