{"id":197133,"date":"2025-10-13T16:59:13","date_gmt":"2025-10-13T14:59:13","guid":{"rendered":"https:\/\/spotler.com\/blog\/how-to-make-marketing-software-impactful"},"modified":"2025-11-07T14:19:47","modified_gmt":"2025-11-07T13:19:47","slug":"how-to-make-marketing-software-impactful","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/how-to-make-marketing-software-impactful","title":{"rendered":"From software to results: making marketing impactful"},"content":{"rendered":"

In a world overflowing with marketing software, it\u2019s not easy to make the right choice. Many platforms promise an all-in-one solution, but in practice, it often feels like you\u2019re using a generic tool that doesn\u2019t quite fit your industry or challenges.<\/strong> But what if, instead, you had a solution that was not only powerful and complete, but also thought along with you?<\/strong><\/p>\n

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How is the marketing software developed and built?<\/h2>\n

According to Mark van den Berg, CMO of Spotler, successful marketing revolves around relevance, creativity, recognisability and engagement. \u201cWe believe software should serve marketers in achieving exactly that,\u201d he says. That\u2019s why Spotler has developed specific Marketing Clouds to meet the needs of marketers and communication professionals in e-commerce, B2B and the public sector.<\/p>\n

This means we don\u2019t offer a one-size-fits-all solution<\/em>, but rather a smartly tailored package of integrated tools per cloud, enabling customers in those sectors to excel and make an impact.<\/p>\n

Think of a Customer Data Platform (CDP)<\/a> that unifies customer profiles and enables website personalisation. This allows e-commerce companies to design customer journeys that perfectly match each individual shopper. Or a B2B solution<\/a> that seamlessly brings together CRM<\/a>, marketing automation and event management<\/a>.<\/p>\n

The result?<\/strong> Marketing that\u2019s not just executed, but that truly performs, more relevant, more personal, and far more effective.<\/p>\n

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What is the power of best-of-breed software?<\/h2>\n

Spotler combines the best of both worlds. On one hand, there are the powerful, specialised tools originally built to do one thing exceptionally well: email marketing, social publishing, webcare or transactional email. On the other hand, Spotler ensures seamless integration, all channels communicate with each other and work from the same data source.<\/p>\n

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Trusted and European<\/h3>\n

At a time when privacy, accessibility and regulation are becoming increasingly important, Spotler provides organisations with the assurance of a solid European foundation. Our data is stored in the Netherlands and Germany, we are ISO-certified and operate in full compliance with the EU AI Act.<\/p>\n

In addition, our software is entirely WCAG-compliant, ensuring accessibility for everyone. This gives customers confidence that their marketing activities are not only effective but also safe, responsible and future-proof.<\/p>\n

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More than software<\/h3>\n

Customers choose Spotler not only for its Marketing Clouds, products or the many features and functionalities that the software offers. We consistently hear the same feedback: collaboration makes the difference.<\/p>\n

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\u201cIt\u2019s often not just about the software, but also about the human touch. Our customers and partners value our accessibility, our proactive attitude and the fact that we truly stand beside them.\u201d<\/p>\n<\/p><\/div>\n

\n Mark van den Berg<\/span>
\n – CMO @ Spotler<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

That human touch is reflected in Spotler\u2019s core values. We take ownership by taking responsibility and solving problems directly. We work as one team, not only within our own organisation but also together with the customer or partner, truly operating as one team. And we are solution-driven<\/em>: every development, release, service or new feature must add tangible value for the customer. But how does that translate into practice? The following customer cases show exactly that.<\/p>\n

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Proof in practice<\/h3>\n

Spotler\u2019s impact across different sectors becomes clear through our customers\u2019 results:<\/p>\n

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Case: DELTA fiber<\/h4>\n

In the DELTA case<\/a>, Spotler worked together with partner Yellowgrape, who used optimisations and smart triggers in Spotler Activate to improve the ordering process.<\/p>\n

The result: an 18.5% increase in conversion and nearly 80% more leads for sales. This shows how effective targeted optimisation still is today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Case: Luke 1977<\/h4>\n

Through automated email campaigns and personalisation, the number of purchases from recovery emails rose from 5% to 8% for Luke 1977<\/a>. In addition, the share of campaigns in total revenue grew from 16% to 30%. <\/p>\n

A clear demonstration that smart marketing automation consistently delivers more value.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Case: Radboud Universiteit<\/h4>\n

For eight years now, Radboud University<\/a> has used WhatsApp via Spotler to quickly and personally assist thousands of national and international students. In 2024, nearly 9,500 Dutch and more than 10,800 international WhatsApp questions were handled.<\/p>\n

77% of Dutch questions are answered within two hours, and via live chat (2,500 conversations since November 2024) the average response time is just 7.5 minutes. This approach has reduced email volume by 20%, ensuring students receive faster responses.<\/p>\n

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Case: Exact<\/h4>\n

For the reliable delivery of millions of transactional emails, Exact uses Spotler SendPro<\/a>. Thanks to the implementation of SPF, DKIM and DMARC, all modules, from accounting to inventory management, are optimally secured and scalable.<\/p>\n

With high uptime and precise monitoring, SendPro ensures fast, stable delivery of business-critical communication such as invoices and payslips, even during peak periods.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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How Spotler uses AI to deliver future-proof software<\/h2>\n

The marketing world never stands still, especially with the rise of AI. Spotler is at the forefront here as well.<\/p>\n

Thanks to an AI-first strategy<\/a>, Spotler helps marketers work smarter: routine tasks are simplified, insights become visible faster, and campaigns can be more precisely personalised. This gives marketers more time to focus on the creative and strategic side of their work.<\/p>\n

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Why do customers choose Spotler?<\/h2>\n

Because at Spotler, it\u2019s not just about software, it\u2019s about impact. Through the right combination of technology, support and collaboration, we give marketers the confidence and tools to exceed their goals. Companies that want to make a difference today will find in Spotler the solution that helps them move forward tomorrow.<\/p>\n

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Curious how Spotler can strengthen your marketing?<\/h3>\n

Discover our solutions<\/a> or schedule a demo directly with our team.<\/p>\n