{"id":198431,"date":"2025-10-01T10:35:07","date_gmt":"2025-10-01T08:35:07","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&p=198431"},"modified":"2025-11-24T11:54:32","modified_gmt":"2025-11-24T10:54:32","slug":"planning-christmas-marketing","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/planning-christmas-marketing","title":{"rendered":"12 tips for planning your Christmas marketing\u00a0"},"content":{"rendered":"

You may be feeling far from festive but for many retailers Christmas marketing planning is already in full swing. And with good reason \u2014 the UK spends 25% more<\/a> over the Christmas period than any other time of the year, making it the key time to generate more revenue over any other shopping days.<\/strong><\/p>\n

Planning ahead allows brands to maximise sales during this vital period. But what is the best way to plan for an epic Christmas marketing campaign? Read on to discover our top twelve tips for planning your Christmas marketing.<\/strong><\/p>\n

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1. Revisit last year\u2019s campaign performance<\/h2>\n

First up, review last year\u2019s Christmas campaign performance. When did conversions peak? Which emails resulted in the most sales? Asking and answering questions like this will help inform this year\u2019s strategy.<\/p>\n

Christmas campaign analysis is best done early on in the year when campaigns are fresh in your mind. But if you haven\u2019t analysed performance yet, it\u2019s not too late. Set some time aside and jump into your reports today to determine what worked well and why. The sooner the better, so you can continue with the following crucial elements to planning your Christmas marketing\u2026<\/p>\n

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2. Create a timeline<\/h2>\n

The holiday season isn\u2019t just about Christmas. There are a number of other dates you need to plan your campaign around<\/a>. Creating a timeline will inform the chronology of your campaign.<\/p>\n

Ideally, you\u2019d create something like this around June but if you missed that boat, here are some key dates to get you started:<\/p>\n