{"id":203898,"date":"2025-12-09T18:40:34","date_gmt":"2025-12-09T17:40:34","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&#038;p=203898"},"modified":"2026-02-04T20:08:56","modified_gmt":"2026-02-04T19:08:56","slug":"love-loyalty-and-ltv","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/love-loyalty-and-ltv","title":{"rendered":"Love, loyalty and LTV: turning Valentine\u2019s shoppers into year-round customers\u00a0"},"content":{"rendered":"<p><strong>A successful Valentine&#8217;s campaign creates a lovely spike in revenue. But a successful retention strategy turns those one-off shoppers into loyal customers who stick around long after the roses wilt. And that matters, because new customers cost significantly more to acquire: according to industry analysis, retaining a customer can be five to seven times cheaper than acquiring a new one (Harvard Business Review).&nbsp;<\/strong><\/p>\n<p>Meanwhile, email remains one of the most cost-effective drivers of long-term loyalty, with an average ROI of <a href=\"https:\/\/dma.org.uk\/research\/investigating-email-getting-returns-on-email\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a338 for every \u00a31 spent<\/a> (DMA Email ROI Study).&nbsp;<\/p>\n<p>So how do you take those February buyers and turn them into August, October and December buyers too?&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Capture the right data at the moment of love&nbsp;<\/h2>\n<p>Valentine&#8217;s shoppers give you rich behavioural insights. Make the most of it by capturing:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Whether they&#8217;re buying for themselves or someone else&nbsp;<\/li>\n<li>Preferred categories and price ranges&nbsp;<\/li>\n<li>Zero-party data from quiz tools or gift finders&nbsp;<\/li>\n<li>Channel preference (email, SMS, WhatsApp)&nbsp;<\/li>\n<\/ul>\n<p>Retail surveys show that <a href=\"https:\/\/newsroom.accenture.com\/news\/2019\/six-in-ten-consumers-willing-to-share-significant-personal-data-with-banks-and-insurers-in-exchange-for-lower-pricing-accenture-study-finds\" target=\"_blank\" rel=\"noreferrer noopener\">52 percent of consumers are willing to share preferences<\/a> if it results in more personalised recommendations (Accenture Consumer Study). This is your chance.&nbsp; Store everything responsibly in <a href=\"https:\/\/spotler.com\/en-gb\/activate\" target=\"_blank\" rel=\"noreferrer noopener\">Spotler Activate<\/a> so you can use it to shape future experiences.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Build a post-Valentine\u2019s journey that extends the romance&nbsp;<\/h2>\n<h3 class=\"wp-block-heading\">1. A &#8220;We met on Valentine&#8217;s&#8221; welcome&nbsp;<\/h3>\n<p>Recognise the moment and bring new customers into your world with a warm, structured welcome.&nbsp;<br \/>Welcome journeys can drive <strong>up to 50 percent more engagement<\/strong> than standard campaigns.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">2. Product care, usage and inspiration&nbsp;<\/h3>\n<p>People who feel confident using what they&#8217;ve bought are far more likely to return.&nbsp;<br \/>Post-purchase emails focusing on usage and care can increase repeat purchases by <strong>up to 20 percent<\/strong> (Yotpo Consumer Trust Study).&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">3. Occasion-based follow-ups&nbsp;<\/h3>\n<p>Birthdays, anniversaries, seasonal refreshes and lifestyle moments are natural opportunities to re-engage your Valentine&#8217;s audience.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">4. Loyalty and advocacy pathways&nbsp;<\/h3>\n<p>Loyalty members spend <a href=\"https:\/\/newsroom.accenture.com\/news\/2016\/members-of-customer-loyalty-programs-generate-significantly-more-revenue-for-retailers-than-do-non-members-accenture-research-finds\" target=\"_blank\" rel=\"noreferrer noopener\">12\u201318 percent more annually than non-members<\/a> (Accenture Loyalty Statistics).\u00a0 Use <a href=\"https:\/\/spotler.com\/en-gb\/mailplus\" target=\"_blank\" rel=\"noreferrer noopener\">Mail+ Email Marketing<\/a> to reward them with personalised perks.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Don\u2019t forget cross-channel<\/h2>\n<p>Multi-channel engagement is a key accelerator for loyalty. Customers who engage across three or more channels have <strong>a 30 percent higher lifetime value<\/strong> than single-channel customers (Omnisend Trends Report).&nbsp;<\/p>\n<p>Use:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Email<\/strong> for deep storytelling&nbsp;<\/li>\n<li><strong>SMS<\/strong> for reminders and statuses&nbsp;<\/li>\n<li><strong>WhatsApp<\/strong> for rich media support and rapid replies&nbsp;<br \/>via <a href=\"https:\/\/spotler.com\/en-gb\/mailplus\/sms-mailings\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mail+ SMS<\/strong><\/a>&nbsp;<br \/>and <a href=\"https:\/\/spotler.com\/en-gb\/message\/whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Spotler Message<\/strong><\/a>&nbsp;<\/li>\n<\/ul>\n<p>Valentine&#8217;s is the perfect moment to establish cross-channel behaviours early.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Measure the right metrics&nbsp;<\/h2>\n<p>Beyond revenue, track:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Repeat purchase rate&nbsp;<\/li>\n<li>3-, 6- and 12-month customer value&nbsp;<\/li>\n<li>Category expansion (what they buy after Valentine\u2019s)&nbsp;<\/li>\n<li>Email and SMS engagement trends&nbsp;<\/li>\n<li>Reviews and social proof volume&nbsp;<\/li>\n<li>Time-to-second-purchase improvements&nbsp;<\/li>\n<\/ul>\n<p>Brands that focus on long-term engagement see <a href=\"https:\/\/dma.org.uk\/research\/customer-engagement-future-trends-report-2024\" target=\"_blank\" rel=\"noreferrer noopener\">up to 32 percent higher customer lifetime value<\/a> (DMA Customer Engagement Report).&nbsp;<\/p>\n<p>With the right retention plan, Valentine&#8217;s buyers don&#8217;t just show up once a year. They become your most valuable customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you turn your Valentine\u2019s shoppers from spring fling to long-term relationship? <\/p>\n","protected":false},"author":76,"featured_media":203949,"template":"","cat_industry":[],"cat_topic":[],"class_list":["post-203898","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/203898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/76"}],"version-history":[{"count":2,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/203898\/revisions"}],"predecessor-version":[{"id":231701,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/203898\/revisions\/231701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/203949"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=203898"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=203898"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=203898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}