{"id":251817,"date":"2026-06-12T11:26:35","date_gmt":"2026-06-12T09:26:35","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&#038;p=251817"},"modified":"2026-06-12T11:26:38","modified_gmt":"2026-06-12T09:26:38","slug":"why-email-campaigns-fail-and-how-to-fix-them","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/why-email-campaigns-fail-and-how-to-fix-them","title":{"rendered":"Your email wasn&#8217;t bad. So why did it fail?"},"content":{"rendered":"<p><strong>Every email marketer has experienced it. You spend days building a campaign. The audience has been selected. The email has been designed. The copy has been written. Everything looks good.<\/strong><\/p>\n<p><strong>Then the results come in.<\/strong> <\/p>\n<p>Open rates are lower than expected, clicks are disappointing and conversions are nowhere near where they should be. Why did my email campaigns fail?<\/p>\n<p>The immediate reaction is usually the same:<\/p>\n<ul class=\"wp-block-list\">\n<li>The subject line wasn&#8217;t strong enough<\/li>\n<li>The CTA wasn&#8217;t prominent enough<\/li>\n<li>The design needed more work<\/li>\n<\/ul>\n<p>We immediately start looking at the creative, and sometimes that&#8217;s the right place to look. But often it isn&#8217;t.<\/p>\n<p>The frustrating part is that some of the best-performing emails I&#8217;ve seen weren&#8217;t particularly good to look at and, in some cases, didn&#8217;t even <a href=\"https:\/\/spotler.com\/en-gb\/blog\/email-accessibility-for-humans-and-ai-explained\" data-type=\"link\" data-id=\"https:\/\/spotler.com\/en-gb\/blog\/email-accessibility-for-humans-and-ai-explained\">follow best practice.<\/a><\/p>\n<p>The reality is that email creative is often just the visible tip of a much larger campaign iceberg.<\/p>\n<p>The real problems usually sit underneath. In the audience, the timing, the deliverability, the offer, or what happens after the click.<\/p>\n<p>Yet these are the areas many marketers spend the least time investigating. When a campaign underperforms, I don&#8217;t start with the email itself. I start with the iceberg underneath it.<\/p>\n<p>Here&#8217;s the framework I use to understand why good emails fail.<\/p>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker.webp\" alt=\"\" class=\"wp-image-244755\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/04\/blog-crmandmarketingalignment-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Audience: Was it sent to the right people?<\/h2>\n<p>The first place I look when a campaign underperforms isn&#8217;t the email itself. It&#8217;s the audience.<\/p>\n<p>That might sound obvious, but it&#8217;s surprising how often campaign managers skip straight past this step and focus on the creative instead.<\/p>\n<p>The reality is that even the most compelling email won&#8217;t perform if it&#8217;s sent to the wrong people. You can have a great subject line, a beautifully designed email, and a strong offer, but if the audience isn&#8217;t interested, ready, or relevant, the campaign is already fighting an uphill battle.<\/p>\n<h3 class=\"wp-block-heading\">Segmentation still matters<\/h3>\n<p>This is where a good segmentation strategy, created long before any email creative is touched, becomes so important.<\/p>\n<p>Many underperforming campaigns suffer from broad targeting. <\/p>\n<ul class=\"wp-block-list\">\n<li>A message designed for one type of customer gets sent to an entire database<\/li>\n<li>A campaign aimed at highly engaged subscribers gets pushed out to people who haven&#8217;t opened an email in six months<\/li>\n<li>Existing customers receive the same message as first-time prospects<\/li>\n<\/ul>\n<p>I&#8217;ve seen plenty of campaigns with average creative perform exceptionally well because they reached the right people at the right moment. I&#8217;ve also seen beautifully crafted emails struggle because they were sent to audiences that were never likely to engage in the first place.<\/p>\n<p>Unfortunately, some marketers would rather spend an afternoon testing button colours than questioning whether the campaign should have been sent to that audience.<\/p>\n<p>Before analysing the email, ask a much simpler question: <em>Was this message genuinely relevant to the people who received it?<\/em><\/p>\n<p>If the answer is no, there&#8217;s a good chance you&#8217;ve already found the biggest reason the campaign underperformed.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Timing: Was it sent at the right moment?<\/h2>\n<p>Once I&#8217;m satisfied the audience was right, the next thing I look at is timing.<\/p>\n<p>Not send time optimisation or whether it should have gone out at 9am instead of 11am. We\u2019re talking about the bigger picture &#8211; was this the right message at the right moment?<\/p>\n<p>Timing is often confused with scheduling, but they&#8217;re very different things.<\/p>\n<p>You can send an email at the perfect time of day and still send it at the completely wrong time in the customer journey.<\/p>\n<p>For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>A promotional campaign might be sent to people who have only just joined your mailing list.<\/li>\n<li>A product-focused email might land before the recipient understands the problem it&#8217;s solving.<\/li>\n<li>A sales message might arrive after the moment of intent has already passed.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker.webp\" alt=\"\" class=\"wp-image-251828\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/women-looking-at-time-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Timing is more than send time<\/h3>\n<p>This is why lifecycle marketing has become so important. The best-performing emails are usually responding to something the customer has done rather than something the marketing calendar says you should send:<\/p>\n<ul class=\"wp-block-list\">\n<li>A welcome email arrives when someone signs up<\/li>\n<li>A product recommendation appears after they&#8217;ve browsed<\/li>\n<li>A re-engagement campaign triggers when activity drops<\/li>\n<li>The message feels relevant because the timing is relevant<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Don&#8217;t ignore audience fatigue<\/h3>\n<p>There&#8217;s another factor here too: audience fatigue. Sometimes a campaign underperforms simply because you&#8217;ve asked too much of your audience.<\/p>\n<ul class=\"wp-block-list\">\n<li>Too many emails in a short period<\/li>\n<li>Too many offers<\/li>\n<li>Too many competing messages<\/li>\n<\/ul>\n<p>When that happens, marketers often blame the latest campaign. In reality, the problem started several emails ago.<\/p>\n<p>One of the most useful questions you can ask when reviewing performance is: <em>Would I expect someone receiving this email to care about it right now?<\/em> <\/p>\n<p>In many cases, timing beats creative every single time.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Deliverability: Did enough people actually see it?<\/h2>\n<p>A campaign underperforms and most marketers immediately jump to opens, clicks, and creative. Few stop to ask a more fundamental question: <em>Did enough people see the email?<\/em><\/p>\n<p>Because before somebody can open, click, or convert, the email needs to reach their inbox. That sounds obvious, but deliverability problems often go unnoticed until performance starts to suffer.<\/p>\n<p>A drop in open rates might not be caused by a weak subject line. It could be a sign that more emails are landing in spam folders. A campaign that appears to have low engagement may simply have lower inbox placement than previous sends.<\/p>\n<h3 class=\"wp-block-heading\">The boring stuff really matters<\/h3>\n<p>This is where all the boring stuff like email hygiene becomes incredibly important.<\/p>\n<p>Things like <a href=\"https:\/\/spotler.com\/en-gb\/guides\/the-ultimate-guide-to-inbox-placement\" data-type=\"guides\" data-id=\"209128\">SPF, DKIM, and DMARC<\/a> aren&#8217;t the most exciting topics in email marketing, but they form part of the foundation that everything else sits on.<\/p>\n<p>And if you want to be a good email marketer, you end up appreciating the boring stuff just as much as the creative process.<\/p>\n<p>If your authentication isn&#8217;t configured correctly, mailbox providers have less reason to trust your emails. And if mailbox providers don&#8217;t trust your emails, your audience may never get the opportunity to engage with them.<\/p>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3.webp\" alt=\"\" class=\"wp-image-248816\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/productguide-message-breaker3-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Your database has a memory<\/h3>\n<p>The same applies to list quality. Sending to disengaged subscribers, old contacts, or addresses that haven&#8217;t interacted in a long time can gradually damage sender reputation. Over time, that affects future campaigns too.<\/p>\n<p>This is one of the reasons deliverability needs to consider the longtail. The campaign you&#8217;re analysing today may be suffering from decisions made months ago.<\/p>\n<p>That&#8217;s why I always encourage marketers to think about deliverability before performance. Because you can&#8217;t optimise an email sitting in a spam folder.<\/p>\n<p>And you certainly can&#8217;t convert someone who never saw the campaign in the first place.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">The Email: Is the creative the problem?<\/h2>\n<p>This is where most campaign reviews start:<\/p>\n<ul class=\"wp-block-list\">\n<li>The subject line<\/li>\n<li>The design<\/li>\n<li>The copy<\/li>\n<li>The CTA<\/li>\n<\/ul>\n<p>And to be fair, these things do matter. A weak subject line can hurt open rates, confusing layouts will reduce engagement, and a poor call-to-action can impact clicks and conversions.<\/p>\n<p>We&#8217;ve looked at the audience, the timing, and deliverability first. And that&#8217;s deliberate because too many marketers spend 90% of their time analysing the email and 10% analysing everything else.<\/p>\n<p>It often needs to be the other way around. Only once the foundations are in place, then it&#8217;s time to look at the creative.<\/p>\n<h3 class=\"wp-block-heading\">When it really is the email<\/h3>\n<p>Start with the subject line and preheader:<\/p>\n<ul class=\"wp-block-list\">\n<li>Did they set clear expectations?<\/li>\n<li>Did they give the recipient a reason to open?<\/li>\n<\/ul>\n<p>Then move into the body of the email:<\/p>\n<ul class=\"wp-block-list\">\n<li>Was the message clear?<\/li>\n<li>Was there a single objective?<\/li>\n<li>Could somebody understand the key takeaway within a few seconds of opening?<\/li>\n<\/ul>\n<p>One of the most common mistakes I see is trying to make an email do too much:<\/p>\n<ul class=\"wp-block-list\">\n<li>Too many messages<\/li>\n<li>Too many offers<\/li>\n<li>Too many calls-to-action<\/li>\n<\/ul>\n<p>The result is usually the same. The recipient doesn&#8217;t know where to focus, so they end up not doing anything at all.<\/p>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2.webp\" alt=\"\" class=\"wp-image-239321\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/03\/blog-6triggeredemailcampaigns-breaker2-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Stop obsessing over button colours<\/h3>\n<p>Design plays a role here too but perhaps not in the way many marketers think. I&#8217;ve seen some very average-looking emails generate exceptional results. I&#8217;ve also seen beautifully designed emails that barely caused a ripple.<\/p>\n<p>That&#8217;s because design should support the message, not become the message. Yet many campaign reviews focus heavily on visual details:<\/p>\n<ul class=\"wp-block-list\">\n<li>Should the button have been blue?<\/li>\n<li>Should the hero image have been different?<\/li>\n<li>Should the CTA have been larger?<\/li>\n<\/ul>\n<p>More often than not, they&#8217;re a distraction from bigger issues elsewhere in the campaign.<\/p>\n<p>Good creative can improve performance. It&#8217;s just rarely the thing that saves a struggling campaign. And that can be a problem for email marketers because creative is visible, it&#8217;s something we can point to, tweak, and improve.<\/p>\n<p>The harder task usually sits underneath. Audience, timing and deliverability aren&#8217;t as easy to see, but they&#8217;re often where the biggest opportunities hide.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">The landing experience: What happened after the click?<\/h2>\n<p>So, what happens when everything has gone right:<\/p>\n<ul class=\"wp-block-list\">\n<li>The audience was relevant<\/li>\n<li>The timing was right<\/li>\n<li>The email reached the inbox<\/li>\n<li>The creative did its job<\/li>\n<li>The recipient clicked<\/li>\n<\/ul>\n<p>Success, right? Not necessarily because the click isn&#8217;t the finish line &#8211; it&#8217;s the handover.<\/p>\n<p>At that point, responsibility shifts from the email to the experience that follows it.<\/p>\n<h3 class=\"wp-block-heading\">The click is just the handover<\/h3>\n<p>And this is where campaigns can fall at the last hurdle. Quite often mixed messaging is the culprit:<\/p>\n<ul class=\"wp-block-list\">\n<li>The email promises one thing. The landing page delivers something else.<\/li>\n<li>The email promotes a product. The landing page makes it difficult to find.<\/li>\n<li>The email offers a download. The landing page asks for more personal info than the recipient expected.<\/li>\n<\/ul>\n<p>Whatever the reason, the outcome is the same. The campaign gets judged as an email problem when it was actually a conversion problem.<\/p>\n<p>This is one of the reasons email marketers need to think beyond the inbox as your campaigns do not exist in isolation.<\/p>\n<p>The email is one touchpoint. The landing page is another. The demo form, checkout, download page, or follow-up experience all play a role too.<\/p>\n<p>When performance is being reviewed, it\u2019s good to get into the habit of asking this question: <em>Would the experience after the click make me want to continue?<\/em><\/p>\n<p>If the answer is no, that&#8217;s where the investigation needs to focus. And it&#8217;s often where you need support from other teams across the business.<\/p>\n<figure class=\"wp-block-image size-full borderradius20\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"300\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker.webp\" alt=\"\" class=\"wp-image-251840\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker.webp 770w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker-300x117.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker-768x299.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker-767x299.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker-488x190.webp 488w, https:\/\/spotler.com\/wp-content\/uploads\/2026\/06\/marketing-meeting-room-breaker-44x17.webp 44w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Measurement: Did the campaign fail?<\/h2>\n<p>The final question I ask is often the most important: <em>Did the campaign actually fail?<\/em><\/p>\n<p>That might sound like a strange question after looking at open rates, click-through rates, and conversions, but it&#8217;s worth asking because many marketers are still measuring success through a relatively narrow lens.<\/p>\n<p>For example; a campaign launches and the open rate is lower than expected plus the click-through rate disappoints.<\/p>\n<p>The campaign will usually get labelled a failure. But that&#8217;s not always the full story:<\/p>\n<ul class=\"wp-block-list\">\n<li>What if the campaign seeded high-quality leads that are invisible to you right now?<\/li>\n<li>What if it will go on to influence future purchases weeks or months down the line?<\/li>\n<li>What if it re-engaged customers who had stopped interacting with your brand?<\/li>\n<li>What if it strengthened a relationship that leads to opportunities weeks later?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Not every email needs to sell<\/h3>\n<p>Not every email is designed to create an immediate result:<\/p>\n<ul class=\"wp-block-list\">\n<li>Some campaigns are there to educate<\/li>\n<li>Some are there to build trust<\/li>\n<li>Some are there to keep your brand relevant and visible<\/li>\n<\/ul>\n<p>And those campaigns matter just as much.<\/p>\n<h3 class=\"wp-block-heading\">The metrics that matter have changed<\/h3>\n<p>This is where many email marketers find themselves under pressure. Businesses increasingly want to understand the financial impact of email marketing. Reporting on opens and clicks alone doesn&#8217;t carry the same weight it once did.<\/p>\n<p>The questions have changed. We&#8217;re expected to think beyond opens and clicks now.<\/p>\n<ul class=\"wp-block-list\">\n<li>How much revenue did this campaign generate?<\/li>\n<li>How many leads did it influence?<\/li>\n<li>How many demo requests, purchases, sign-ups, or enquiries did it drive?<\/li>\n<\/ul>\n<p>Those are important questions and where you should be diverting your attention to rather than creative layouts and colours.<\/p>\n<p>But at the same time, we shouldn&#8217;t fall into the trap of only valuing the campaigns that generate an immediate return.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<strong>That\u2019s why I recommend building a strong email programme that will contain a mix of both. Campaigns designed to drive action today and campaigns designed to build trust for tomorrow.<\/strong>&#8220;<\/p>\n<\/blockquote>\n<p>The challenge is creating a strategy where those two approaches support each other.<\/p>\n<p>So, before declaring your campaign a failure, it&#8217;s worth making sure you&#8217;re judging it against the outcome it was designed to achieve and a timeline to match.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\">Ask better questions. Look beyond the email<\/h2>\n<p>One of the reasons email marketing remains such an interesting channel is that success is rarely driven by a single factor. There&#8217;s no magic subject line, no perfect CTA colour, and no email template that guarantees results.<\/p>\n<p>Campaign performance is usually the outcome of dozens of decisions working together.<\/p>\n<p>That&#8217;s what makes diagnosing underperformance so difficult. And it&#8217;s also why the best email marketers tend to ask better questions.<\/p>\n<ul class=\"wp-block-list\">\n<li>Not <em>&#8220;How can I redesign this creative?&#8221;<\/em><\/li>\n<li>But <em>&#8220;What part of this campaign needs improving?&#8221;<\/em><\/li>\n<\/ul>\n<p>Sometimes the answer will be the creative. More often than we&#8217;d like to admit, it won&#8217;t be. And that&#8217;s where the biggest opportunities usually live.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group has-tone-green-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Making email campaigns easier<\/h2>\n<p>With <a href=\"https:\/\/spotler.com\/en-gb\/mailplus\" data-type=\"page\" data-id=\"78387\">Spotler Mail+<\/a>, tools like the Brand Manager allow teams to create reusable templates with the correct structure, colours and components already in place. <\/p>\n<p>That makes it easier for marketers to build campaigns that stay consistent, readable and accessible so you never have to worry about your emails looking bad ever again. <\/p>\n<div class=\"button-block\">\n                                    <a class=\"btn dark-blue-btn\" href=\"https:\/\/spotler.com\/en-gb\/mailplus\"><span>Find out how Spotler Mail+ works<\/span><\/a>\n                                        <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your email looked great. So why didn&#8217;t it perform? Explore the hidden factors that often matter more than the creative itself.<\/p>\n","protected":false},"author":86,"featured_media":251856,"template":"","cat_industry":[1228,1462],"cat_topic":[1002],"class_list":["post-251817","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_industry-b2b-en-gb","cat_industry-b2c-en-gb","cat_topic-email-marketing-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/251817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/86"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/251817\/revisions"}],"predecessor-version":[{"id":251848,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/251817\/revisions\/251848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/251856"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=251817"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=251817"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=251817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}