{"id":260443,"date":"2025-08-12T12:29:00","date_gmt":"2025-08-12T10:29:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&p=260443"},"modified":"2026-11-04T17:28:03","modified_gmt":"2026-11-04T16:28:03","slug":"10-tips-to-make-sure-your-email-creatives-in-your-automation-workflows-dont-go-stale","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/10-tips-to-make-sure-your-email-creatives-in-your-automation-workflows-dont-go-stale","title":{"rendered":"10 tips to make sure your email creatives in your automation workflows don\u2019t go stale"},"content":{"rendered":"

Have you ever made your favourite lunch too often that you end up dreading eating it again? This is how your customers feel when opening the same repetitive and tired emails.<\/strong><\/p>\n

When setting up automated emails it\u2019s correct that you can sit back and let them run day in and day out populating with the relevant behavioural content that the customers have self-segmented themselves into but that cycle can\u2019t go on forever without intervention. \u00a0 <\/p>\n

Ensuring your emails are not forgotten and are using fresh brand content and images that mirror your website and social media is a quick win but what else could you be doing? \u00a0 <\/p>\n

Here are some elements we recommend you review quarterly to keep your messaging and design up-to-date, optimised and engaging.<\/p>\n

1. Subject line reviews<\/h2>\n

Ensuring you are using personalisation within your subject lines and whilst it\u2019s everyone\u2019s go-to to use first name, there are many layers of personalisation. \u00a0 <\/p>\n

Splitting out your sends into different demographical groups and using subject lines which make the most sense to these users can mean the user opens the email vs. scrolling past. \u00a0 <\/p>\n

2. Send Time Optimisation<\/h2>\n

Choosing the optimum time to contact your customers doesn’t need to be a massive pain point for you and your marketing team. \u00a0 <\/p>\n

Utilising Send Time Optimisation means no more guesswork or hours on analysis. <\/p>\n

3. Updating key images<\/h2>\n

As mentioned earlier a quick win is swapping your outdated product images for new ones and ensuring you are using those that are in line with your website and social media pages. \u00a0 <\/p>\n

However, using user-generated content images is more likely to grab attention and be more appealing than models or flatshots.<\/p>\n

4. User-generated content<\/h2>\n

User-generated content (UGC) can bring a fresh perspective to your automated emails. Featuring customer reviews, testimonials, or photos of customers using your products not only builds trust but also adds authenticity to your campaigns. \u00a0 <\/p>\n

Encourage your customers to share their experiences on social and integrate this content into your emails to keep them fresh and relatable. \u00a0 <\/p>\n

Using interactive content, you can insert social feeds or hashtags into your creatives, and they’ll continually update with the newest posts!<\/p>\n

5. New header and footers<\/h2>\n

This is a key one that needs updating more than most businesses do. Updating how your menu displays or testing different elements in your headers and footers can mean that you increase your conversion by simply rearranging their order or changing their font colour. \u00a0 <\/p>\n

Also, test how and where your social links are displayed, is it worth only displaying the social media your segment is most likely to engage with rather than them all?<\/p>\n

6. Interactive content<\/h2>\n

Adding interactive elements to your email templates adds something more eye-catching and grabs attention. Sometimes these can be an intimidating aspect of email building, will it work? Have I set it up correctly? \u00a0 <\/p>\n

If you were ever unsure if something was set up correctly we can help you to implement a whole interactive suite into your emails. \u00a0 <\/p>\n

This can include a range of things from live countdown clocks to carousels, personalised imagery, polls, live weather forecasts and more. The interactive elements also give an additional level of personalisation that can\u2019t be beaten.<\/p>\n

7. Gamification<\/h2>\n

Games, Quizzes, Data collection \u2013 how better to get a greater understanding of your customers than letting them do quizzes and play games within your emails and use them to gather data? \u00a0 <\/p>\n

This is a huge trending topic at the moment and appeals greatly to Gen Z. <\/p>\n

8. Seasonal themes and national holidays<\/h2>\n

Incorporating seasonal and holiday content into your email automations can boost engagement by making your messages timely and relevant. \u00a0 <\/p>\n

This can be achieved either by adding special banner content, updating hero imagery or playfully amending your header and footers helping to ensure that your email content remains fresh and engaging. \u00a0 <\/p>\n

By updating your creatives to reflect current events and festivities, you’ll capture your reader’s attention and create a sense of urgency. \u00a0<\/p>\n

9. Regularly render test<\/h2>\n

Email clients like Gmail, Yahoo, and Outlook frequently update their rendering engines, which can affect how your emails are displayed. \u00a0 <\/p>\n

What looked perfect a few months ago might now have formatting issues, broken images, or misplaced text. To avoid these pitfalls, it’s essential to regularly render test your email creatives. \u00a0 <\/p>\n

10. And finally, A\/B test<\/h2>\n

A\/B testing should be a cornerstone of your email automation strategy. By testing different versions of your email creatives, you can identify what works best with your audience. <\/p>\n

Experiment with various subject lines, images, and CTAs. But only test one thing at a time! \u00a0 <\/p>\n

Use the insights gained to continuously refine your automated emails, ensuring they remains effective and engaging over time. \u00a0 \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Ensuring your emails are not forgotten and are using fresh content that mirror your website and social media is a quick win but what else could you be doing? Here are some elements we recommend you review.<\/p>\n","protected":false},"author":86,"featured_media":265846,"template":"","cat_product":[3130],"cat_industry":[1463],"cat_topic":[1002],"class_list":["post-260443","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_product-spotler-mail","cat_industry-ecommerce-retail-en-gb","cat_topic-email-marketing-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/260443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/86"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/260443\/revisions"}],"predecessor-version":[{"id":260444,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/260443\/revisions\/260444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/265846"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=260443"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_product?post=260443"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=260443"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=260443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}