{"id":261860,"date":"2023-04-05T17:49:00","date_gmt":"2023-04-05T15:49:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=blog&p=261860"},"modified":"2026-11-06T13:15:07","modified_gmt":"2026-11-06T12:15:07","slug":"dont-take-a-gamble-use-artificial-intelligence-to-drive-your-decision-making","status":"publish","type":"blog","link":"https:\/\/spotler.com\/en-gb\/blog\/dont-take-a-gamble-use-artificial-intelligence-to-drive-your-decision-making","title":{"rendered":"Don\u2019t take a gamble, use Artificial Intelligence to drive your decision making"},"content":{"rendered":"

Why you should use AI to help drive your decision making and not rely on the luck of the draw.<\/strong><\/p>\n

One of the biggest events in the Racing calendar is coming up, The Grand National. Many people will get involved and place a bet, even though they know nothing about the horses, jockeys, trainers etc. \u00a0<\/strong><\/p>\n

In marketing many do the same, creating a campaign and making decisions without basing it on the data they hold on their customers and hoping for a big pay-out at the end.  <\/p>\n

The Grand National of marketing<\/h2>\n

Understanding your customers is key to your marketing strategy, and much like horse racing, it\u2019s better to review the data to make the best-informed decision on who to target (or where to place your bet).   <\/p>\n

For Marketers, analysing behaviours and being able to predict your customers most likely next move is an invaluable insight to help tailor your marketing messaging and win.   <\/p>\n

Sending mass emails to your database and hoping for the luck of the draw with a conversion, or even engagement is now outdated and tailored campaigns to your customers\u2019 needs are the only way to hit the jackpot.<\/p>\n

\"\"<\/figure>\n

The bookies favourite is a single customer view<\/h2>\n

We all have that friend who picks their horse by the colours the jockey is wearing or the name that stands out to them and goes on to place a random bet that isn\u2019t based on facts or information. Don\u2019t take that same gamble with your marketing campaigns.   <\/p>\n

Those marketers with the best chance of winning are those who start by building a holistic single customer view, combining all of the customer data points you have, such as transactional, behavioural, engagement or CRM information.   <\/p>\n

Then apply an AI-powered predictive model on top of your database to take the guesswork out of who to target and discover new insights and opportunities you never knew existed.   <\/p>\n

This gives you the ability to focus on specific customers with a targeted campaign to keep them engaged with your brand, getting as granular as you like.<\/p>\n

\"\"<\/figure>\n

The runners and riders taking part in the race<\/h2>\n

  There are a number of different AI-powered models that can be used to uncover hidden opportunities such as:  <\/p>\n

    \n
  • Prospect conversion<\/strong> – Know which prospects are likely to make their first purchase and grow your customer base<\/li>\n
  • First to second purchase<\/strong> – Achieve more repeat purchases by predicting which customers will purchase from you again<\/li>\n
  • Likely to become VIP<\/strong> – Increase loyalty by uncovering who will become your next most valuable customer<\/li>\n
  • Predicted churn<\/strong> – Re-engage customers with key campaigns before they turn to a competitor<\/li>\n
  • Predicted unsubscribe<\/strong> – Act before your customers opt-out and you lose the value of that customer forever<\/li>\n<\/ul>\n

    Then with the power of automation, you can automatically trigger personalised campaigns to individual customers when your customer matches certain behaviours, enabling you to craft your messaging based on what they are predicted to do next, completely tailoring the marketing experience for each customer.   <\/p>\n

    Hugely benefitting the marketer as they can easily do personalised marketing at scale, which is otherwise impossible to do manually.   <\/p>\n

    These campaigns you can launch and leave thanks to the AI and automation technology which are continuously using machine learning to get more accurate the more data it analyses.<\/p>\n

    \"\"<\/figure>\n

    And the race is off<\/h2>\n

    Using your customer data to its full potential is the best tip we can give. It will enable you to create marketing that not only is relevant to your customers but enhances the experience they have with your brand.   <\/p>\n

    And just like all the horses are trying to get to the finish line first, brands are always trying to get ahead of their competition and so by applying the power of AI to your marketing campaigns, you truly can take the gamble out of your campaign planning and become the front runner.  <\/p>\n","protected":false},"excerpt":{"rendered":"

    Understanding your customers is key to your marketing strategy. That’s why you should use AI to help drive your decision making and not rely on the luck of the draw.<\/p>\n","protected":false},"author":86,"featured_media":266319,"template":"","cat_product":[3133],"cat_industry":[1463],"cat_topic":[1592,1233],"class_list":["post-261860","blog","type-blog","status-publish","has-post-thumbnail","hentry","cat_product-spotler-activate","cat_industry-ecommerce-retail-en-gb","cat_topic-artificial-intelligence-en-gb","cat_topic-cdp-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/261860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/users\/86"}],"version-history":[{"count":2,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/261860\/revisions"}],"predecessor-version":[{"id":266351,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/blog\/261860\/revisions\/266351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/266319"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=261860"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_product?post=261860"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=261860"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=261860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}