{"id":171890,"date":"2024-03-12T16:48:27","date_gmt":"2024-03-12T15:48:27","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/delta"},"modified":"2025-09-15T09:34:20","modified_gmt":"2025-09-15T07:34:20","slug":"delta","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-gb\/case-studies\/delta","title":{"rendered":"Reducing drop-off and increasing leads for DELTA"},"content":{"rendered":"

DELTA<\/a> is a rapidly growing telecom provider with a fibre network which connects 1.6 million households throughout the Netherlands. The digital ordering process, where customers customise their all-in-one package of internet, TV, and mobile, plays a crucial role in the customer journey. Simultaneously, this is where most uncertainties arise, leading to visitor drop-offs. <\/strong><\/p>\n

Thanks to strategic CRO optimisations by DELTA in collaboration with e-commerce agency Yellowgrape<\/a> and the use of Spotler Activate<\/a>, there is now an optimally functioning flow, enabling DELTA to successfully follow up on leads.<\/p>\n

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<\/a>The initial hitch that formed<\/h2>\n

As a provider of the fastest internet in the Netherlands and flexible telecom packages, DELTA is ahead of its time. Being an innovative organisation, they initiated a CRO project with e-commerce agency Yellowgrape in early 2023.<\/p>\n

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Nick Schaperkotter, Team Lead CRO & Design at Yellowgrape, explains the challenge: <\/p>\n

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“To discover the pain points, we started with a CRO scan of the website. It revealed that over 80% of visitors dropped off in the ordering process between step 1, customising the package, and step 2, selecting the connection and switch service.” <\/p>\n<\/blockquote>\n

The culprit? <\/strong>Insufficient information about prices, the availability of the fibre-optic network, and package details. “Further research revealed that the lack of information led to uncertainty, causing visitors to prematurely abandon their customer journeys. Since DELTA couldn’t follow up on these people, many purchasing intentions went untapped.<\/p>\n

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<\/a>A fair amount of certainty with a hint of persuasion<\/h2>\n
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To reduce the drop-off, DELTA needed to do three things:<\/p>\n