{"id":172042,"date":"2022-06-29T13:26:00","date_gmt":"2022-06-29T11:26:00","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/express-wear"},"modified":"2025-09-15T09:31:08","modified_gmt":"2025-09-15T07:31:08","slug":"express-wear","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-gb\/case-studies\/express-wear","title":{"rendered":"+113% conversions from search results at Express Wear"},"content":{"rendered":"

Express Wear<\/a> is a Dutch fashion retailer with stores located near Arnhem and Nijmegen in the Netherlands. Since June 2011, they have also had a webshop. Express Wear sells middle\/high-end denim-related brands to everyone age 15 and up wanting to look nice, stylish, and fashionable. In November 2018, the retailer optimised their onsite search<\/a>, collaborating with our mutual partner Happy Horizon.<\/strong><\/p>\n

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\u2018If your data feed is in order, implementation really is a piece of cake!\u2019
Roy Krabben, eCommerce Manager, Express Wear<\/strong><\/p>\n<\/blockquote>\n

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Quick implementation and easy to use<\/h2>\n

Roy Krabben, eCommerce manager at Expresswear, was very happy with the implementation: “Search is straightforward to implement. In principle, a fully functional search function can be realised in 30 minutes. Spotler Activate Search is a solution for a usually complex functionality that is truly plug-and-play. If your data feed is in order, implementation is ‘a piece of cake’!”<\/p>\n

Regarding ease of use, Krabben mentions that the tool required little explanation for Express Wear and is also easy to understand for non-technical marketers. “Play around in the backend one afternoon, and you’ll know exactly how everything works.”<\/p>\n

Results after implementation<\/h2>\n

The results truly speak for themselves. After optimising their search with Search, Express Wear saw:<\/p>\n

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  • the conversion rate within search increased by 33.4%<\/strong><\/li>\n
  • the average order value increased by 7.2%<\/strong><\/li>\n
  • time on page went up by 1.07 min.<\/strong><\/li>\n
  • Pageviews from search increased by 113%.<\/strong><\/li>\n<\/ul>\n

    Visitors now find exactly the piece of clothing they are looking for, and the overall user experience has improved greatly.<\/p>\n

    Favourite feature?<\/h2>\n

    “With the help of Ranking Rules, we’ve been able to prioritise different product groups and brands much better. For example, brands with much margin and stock sell products much less.” <\/p>\n

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    Another feature Express Wear uses frequently is Synonyms<\/strong>. With the help of Synonyms, they keep the number of no-result<\/span> queries to a minimum, making sure website visitors always find what they’re looking for.<\/p>\n

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    Curious to how Spotler can optimise your site search?<\/h3>\n

    With incredible results, Express Wear has proven the value of thinking outside the box to deliver personalised website content. Dive into a demo with us to really uncover what you can do to increase conversions from your online store!<\/p>\n