{"id":172333,"date":"2023-11-24T14:54:12","date_gmt":"2023-11-24T13:54:12","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/zusss"},"modified":"2026-02-05T19:05:09","modified_gmt":"2026-02-05T18:05:09","slug":"zusss","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-gb\/case-studies\/zusss","title":{"rendered":"How Zusss increased ROI using dynamic transactional email"},"content":{"rendered":"

Transactional email is rarely considered when adding value to the customer journey, even though it has endless potential. Lifestyle and fashion brand Zusss is on a mission to unlock that potential. With a large online collection and 400 stores in the Netherlands and Belgium, Zusss has a significant customer base. To connect with all these customers on a personal level and send them personalised recommendations, Zusss found its way to Spotler SendPro<\/a>.<\/strong><\/p>\n

By adding Spotler SendPro to their marketing mix, lifestyle and fashion brand Zusss can send highly personalised transactional emails to their customers, resulting in even higher conversions and brand loyalty. They reach their goals by:<\/p>\n

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  1. Showing their brand identity throughout the entire Customer Journey;<\/li>\n
  2. Developing dynamic emails based on customer behaviour;<\/li>\n
  3. Displaying the next best offer through a CDP connection.<\/li>\n<\/ol>\n
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    Zusss’ Challenge<\/h2>\n

    The bigger your customer database gets, the more different people you’ll find. To give every customer a tailor-made experience throughout their journey with your brand, you need data, and the possibility to use that data to the maximum. Combining Spotler’s CDP, email marketing & transactional email solutions, Zusss is on a journey to unlock all the potential the inbox offers.<\/p>\n

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    Showing brand identity throughout the Customer Journey<\/h2>\n

    Creating a consistent look and feel is one of the main marketing goals for Zusss. They aspire to be basic in their own unique way, with a little cheeky touch. Sending out the plain transactional emails their webshop provides obviously didn’t fit Zusss’ vision. Looking for a way to add this coolness <\/em>to their emails, they found Spotler<\/span>.<\/p>\n

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    Dedicated software for marketing and transactional emails<\/h3>\n

    By using both SendPro<\/a> and Mail+<\/a>, Zusss enabled their marketing team to benefit from all the potential email has to offer. Instead of using an all-in-one solution, Zusss recognised the value of having best-of-breed software for both types of email communications. With this strategy, Zusss uses all the tools & knowledge Spotler offers to send out newsletters and promotional campaigns and uses SendPro to deliver triggered emails from their webshop and other business software straight to their customers’ inboxes.<\/p>\n

    Both being part of Spotler, this combination of best-of-breed tools gives Zusss the certainty of having specialised software, still enjoying the same benefits an all-in-one solution would provide:<\/p>\n