{"id":232875,"date":"2026-02-11T11:26:20","date_gmt":"2026-02-11T10:26:20","guid":{"rendered":"https:\/\/spotler.com\/case-studies\/read-for-good"},"modified":"2026-03-16T14:31:39","modified_gmt":"2026-03-16T13:31:39","slug":"read-for-good","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-gb\/case-studies\/read-for-good","title":{"rendered":"How Read for Good reach 25,000 schools with Spotler"},"content":{"rendered":"<p><strong>Read for Good believes that reading for pleasure can change lives. Children who read for fun are more likely to grow up happy,&nbsp;confident&nbsp;and fulfilled. That belief has been at the heart of the charity since it was founded in 1984 by teacher and author Brough Girling, originally under the name&nbsp;<em>Readathon<\/em><sup>\u00ae<\/sup>.&nbsp;<\/strong><\/p>\n<p>Today, <a href=\"https:\/\/readforgood.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read for Good<\/a>:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>supplies books to all 30 major <a href=\"https:\/\/readforgood.org\/our-hospital-programme\/\" target=\"_blank\" rel=\"noreferrer noopener\">children&#8217;s hospitals<\/a> in the UK,&nbsp;<\/li>\n<li>supports schools and community&nbsp;organisations&nbsp;with <a href=\"https:\/\/readforgood.org\/brilliantboxofbooks-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brilliant Boxes of Books<\/a>,&nbsp;<\/li>\n<li>and has worked with&nbsp;almost every&nbsp;Children&#8217;s Laureate since the role was introduced in 1999.&nbsp;<\/li>\n<\/ul>\n<p>Their&nbsp;first-ever&nbsp;Honorary Chair was Roald Dahl.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"the-challenge-big-audiences-but-a-small-team\">The challenge: Big audiences, but a small team&nbsp;<\/h2>\n<p>Read for Good is a small&nbsp;organisation&nbsp;with a wide and diverse community. Their stakeholders include contacts from 25,000 UK schools, as well as donors,&nbsp;supporters&nbsp;and partners.&nbsp;Effective communication is&nbsp;essential,&nbsp;but it needs to be:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>cost-effective,&nbsp;<\/li>\n<li>easy to use for non-technical teams,&nbsp;<\/li>\n<li>and tightly integrated with Salesforce, their CRM.&nbsp;<\/li>\n<\/ul>\n<section class=\"sec-color- with-bg-option cases-slider-section sec-margin is-gutenberg-block\"\n             id=\"section-\"><\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<div class=\"cases-slider\"\n                         data-autoplay=\"0\"\n                         data-speed=\"3000\"\n                         data-animation=\"slide\"\n                         data-loop=\"0\"\n                         data-shuffle=\"none\"\n                    ><\/p>\n<div class=\"case-slide\">\n<div class=\"case-slide-box\">\n<div class=\"case-img-wrap\">\n<div class=\"case-img\"\n                                                     style=\"background-image: url('https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/ellamason.webp');\"><\/div>\n<\/p><\/div>\n<div class=\"case-quote-box\">\n<div class=\"case-logo-wrap\">\n                                                                                                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2026\/02\/readforgood_logo.webp\"\n                                                             width=\"400\"\n                                                             height=\"160\"\n                                                             alt=\"Image\">\n                                                    <\/div>\n<div class=\"case-quote nmp-last-el\">\n<p>&#8220;As a small team with big ambition, we needed a solution that worked reliably without requiring technical or development expertise.&#8221;<\/p>\n<\/div>\n<div class=\"case-author-info\">\n                                                                                                                    <span class=\"author-name\">Ella Mason<\/span><br \/>\n                                                                                                                                                                            <span class=\"author-function\">Fundraising Officer\u202f at Read for Good<\/span>\n                                                                                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<h2 class=\"wp-block-heading\" id=\"a-user-friendly-email-platform-that-integrates-with-salesforce\">A user-friendly email platform that integrates with Salesforce&nbsp;<\/h2>\n<p>Read for Good began using <a href=\"https:\/\/spotler.com\/en-gb\/public-sector\/email-marketing-communication\">Spotler&#8217;s email platform<\/a> around 2016, shortly after adopting Salesforce. Initially supported by their communications agency Oomph, they later became an independent Spotler client.&nbsp;<\/p>\n<p>Spotler stood out because it offered:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spotler.com\/en-gb\/integrations\/salesforce\" data-type=\"links\" data-id=\"85401\">a seamless Salesforce integration<\/a>,&nbsp;<\/li>\n<li>a user-friendly interface for communications professionals,&nbsp;<\/li>\n<li>and the ability to send large-scale email campaigns without enterprise-level costs.&nbsp;<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"how-read-for-good-uses-spotler\">How Read for Good&nbsp;uses Spotler&nbsp;<\/h2>\n<p>Read for Good&nbsp;segments&nbsp;its data within Salesforce and&nbsp;uses&nbsp;Spotler to create tailored email campaigns for its different audiences. Through these campaigns, the&nbsp;organisation&nbsp;keeps stakeholders informed, encourages&nbsp;engagement&nbsp;and inspires action across its community. From schools and teachers to donors and supporters, each group receives messaging that is relevant,&nbsp;timely&nbsp;and aligned with their interests.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\" id=\"results\">Results&nbsp;<\/h2>\n<p>The digital communications landscape is constantly changing, and capturing attention, especially from busy teachers and parents, is increasingly challenging.&nbsp;For Read for Good, email&nbsp;remains&nbsp;a cost-effective way to stay visible, share high-quality&nbsp;content&nbsp;and&nbsp;maintain&nbsp;long-term engagement.&nbsp;<\/p>\n<p>One particularly successful campaign was a year-in-review email, which\u00a0summarised\u00a0the previous year\u2019s impact using key statistics and results. The campaign achieved a 35% open rate and saw higher click-through rates, supported by clearer structure and improved email design within Spotler.\u00a0<\/p>\n<div id=\"image-block_c68df1c475215b8739282e9c5791e6f6\" class=\"wp-block-quote-block sec-color-2\">\n<div class=\"quote-wrapper icon-quote\">\n<div class=\"quote-icon\">\n<div class=\"icon icon-quote\"><\/div>\n<\/p><\/div>\n<div class=\"quote-text\">\n<div class=\"quote-content\">\n<p>&#8220;We know we\u2019re probably not using all of Spotler\u2019s features yet and that\u2019s exciting. There\u2019s still plenty of opportunity to improve results even further.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-author\">\n                                                    <span class=\"author\">Ella Mason<\/span>\n                                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\" id=\"why-read-for-good-recommends-spotler-to-other-charities\">Why Read for Good&nbsp;recommends Spotler to&nbsp;other&nbsp;charities&nbsp;<\/h2>\n<p>For Read for Good, email communication is both a science and an art. The team uses data and analytics to guide campaign decisions, while bringing passion and purpose into every message. Without any internal IT or development specialists, the&nbsp;organisation&nbsp;relies on Spotler to deliver reliable, well-timed email campaigns that reach a large and diverse audience at scale.&nbsp;<\/p>\n<p>As Read for Good continues to develop its digital communications, Spotler supports the&nbsp;organisation&nbsp;in engaging its community effectively and advancing its mission to inspire a lifelong love of reading.&nbsp;<\/p>\n<div class=\"wp-block-group has-pale-cyan-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Discover how Spotler can help<\/strong> your&nbsp;organisation&nbsp;reach the right audience with the right message, at the right time.&nbsp;<\/p>\n<div class=\"button-block\">\n                                    <a class=\"btn ghost-btn\" href=\"https:\/\/spotler.com\/en-gb\/demo\"><span>Get a demo<\/span><\/a>\n                                        <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read for Good uses Spotler to deliver reliable, well-timed email campaigns that reach a large and diverse audience at scale. <\/p>\n","protected":false},"featured_media":231311,"template":"","cat_industry":[2051,3023],"cat_topic":[1002,2672],"class_list":["post-232875","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","cat_industry-charities-not-for-profit-en-gb","cat_industry-charities-not-for-profit-en-int","cat_topic-email-marketing-en-gb","cat_topic-email-marketing-en-int"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/case-studies\/232875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/231311"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=232875"}],"wp:term":[{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=232875"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=232875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}