{"id":251520,"date":"2026-06-11T14:08:27","date_gmt":"2026-06-11T12:08:27","guid":{"rendered":"https:\/\/spotler.com\/?post_type=case-studies&p=251520"},"modified":"2026-07-24T15:36:20","modified_gmt":"2026-07-24T13:36:20","slug":"hertfordshire-zoo","status":"publish","type":"case-studies","link":"https:\/\/spotler.com\/en-gb\/case-studies\/hertfordshire-zoo","title":{"rendered":"Hertfordshire Zoo boosts revenue with more personalised customer journeys using Spotler"},"content":{"rendered":"

Hertfordshire Zoo is a leading UK wildlife and zoo attraction, welcoming up to 500,000 visitors each year through ticket sales, memberships, and on-site experiences and events. Originally opened in the 1984 formerly known as Paradise Wildlife Park, Hertfordshire Zoo is a family operated zoological park and registered conservation charity located in Broxbourne, Hertfordshire. <\/strong><\/p>\n

With a fantastic range of animals and experiences to enjoy on-site, the Zoo offers a unique and inspiring day out. <\/p>\n

As digital expectations grow, the team identified a major gap in their marketing: automated, personalised communication.<\/p>\n

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The challenge<\/strong><\/h2>\n

 Before adopting Spotler, Hertfordshire Zoo relied on tools like Mailchimp and BeeFree for email creation and distribution. While these platforms supported basic campaigns, they presented several limitations:<\/p>\n