{"id":169161,"date":"2025-06-12T16:49:36","date_gmt":"2025-06-12T14:49:36","guid":{"rendered":"https:\/\/spotler.com\/glossary\/click-through-rate-ctr"},"modified":"2025-06-12T16:49:36","modified_gmt":"2025-06-12T14:49:36","slug":"click-through-rate-ctr","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-gb\/glossary\/click-through-rate-ctr","title":{"rendered":"Click-through-rate (CTR)"},"content":{"rendered":"<p><strong>Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. Imagine you&#8217;ve just sent an email campaign to promote a free demo of your software. If 1,000 people opened the email and 50 clicked the &#8220;Book a Demo&#8221; button, that would give you a CTR of 5%. Simple enough, but behind that percentage lies a lot of insight.<\/strong><\/p>\n<p>The click-through rate tells you how compelling your message is to those receiving it. Whether it&#8217;s a Google search ad, a display banner, a social media post, or a link in your newsletter, CTR reflects how well you&#8217;re encouraging your audience to take that next step.<\/p>\n<p>It&#8217;s calculated as <em>(Number of clicks \/ Number of impressions) x 100 = Click-through rate (%)<\/em>:<\/p>\n<table style=\"font-size: 18px;\">\n<tr>\n<td>(<\/td>\n<td>\n        <input\n          type=\"number\"\n          id=\"opened\"\n          oninput=\"calcOpenRate()\"\n          placeholder=\"Number of clicks\"\n          style=\"border: 2px solid #8ec8ed; border-radius: 6px; padding: 5px; width: 230px;\">\n      <\/td>\n<td>)<\/td>\n<td>\/<\/td>\n<td>(<\/td>\n<td>\n        <input\n          type=\"number\"\n          id=\"total\"\n          oninput=\"calcOpenRate()\"\n          placeholder=\"Number of impressions\"\n          style=\"border: 2px solid #8ec8ed; border-radius: 6px; padding: 5px; width: 230px;\">\n      <\/td>\n<td>)<\/td>\n<td>* 100 =<\/td>\n<td>\n        <input\n          type=\"text\"\n          id=\"rate\"\n          readonly\n          style=\"border: none; background: none; font-weight: bold; width: 180px; color: black;\">\n      <\/td>\n<\/tr>\n<\/table>\n<p>  <script>\n    function calcOpenRate() {\n      const opened = parseFloat(document.getElementById('opened').value);\n      const total = parseFloat(document.getElementById('total').value);\n      const rate = (total > 0 && opened >= 0) ? ((opened \/ total) * 100).toFixed(2) + '%' : '';\n      document.getElementById('rate').value = rate;\n    }\n  <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. <\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169161","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169161\/revisions"}],"predecessor-version":[{"id":171980,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169161\/revisions\/171980"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=169161"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=169161"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_glossary?post=169161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}