{"id":169295,"date":"2025-06-16T09:01:45","date_gmt":"2025-06-16T07:01:45","guid":{"rendered":"https:\/\/spotler.com\/glossary\/buyer-journey"},"modified":"2025-06-16T09:01:45","modified_gmt":"2025-06-16T07:01:45","slug":"buyer-journey","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-gb\/glossary\/buyer-journey","title":{"rendered":"Buyer Journey"},"content":{"rendered":"<p><strong>The buyer journey is the path someone takes before they become a customer. People research, ask questions, compare products, check reviews and sometimes go quiet for months before reappearing again. It&#8217;s a bit like planning a big trip: there&#8217;s the excitement of discovery, the overwhelm of options, and eventually, a decision when everything feels right.<\/strong><\/p>\n<p>Traditionally, the Buyer Journey is broken down into three main phases: <strong>awareness<\/strong>, <strong>consideration<\/strong>, and <strong>decision<\/strong>.<\/p>\n<p>At the <strong>awareness <\/strong>stage, a person realises they have a problem or need. Let&#8217;s say a small software company struggles to manage leads coming in through different channels. They&#8217;re not looking for a CRM yet, but they are trying to understand what&#8217;s going wrong. You show up with a helpful blog post: <em>&#8220;Why Marketing Leads Go Cold (and What You Can Do About It).&#8221;<\/em> Now they&#8217;ve heard of you.<\/p>\n<p>Next comes the <strong>consideration <\/strong>stage. The problem is clear, and they&#8217;re actively looking for solutions. So they start comparing CRMs, reading case studies, maybe even signing up for a few demos. They&#8217;re weighing up their choices: your product is in the mix, but you&#8217;re not the only one.<\/p>\n<p>Finally, there&#8217;s the decision stage, when they&#8217;ve narrowed it down and need to make the call. This is where pricing pages, client testimonials or a reassuring chat with sales starts to make a real difference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buyer journey is the path someone takes before they become a customer, typically in the stages &#8216;Awareness&#8217;, &#8216;Consideration&#8217;, and &#8216;Decision&#8217;.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169295","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169295\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=169295"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=169295"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_glossary?post=169295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}