{"id":169306,"date":"2025-06-16T09:12:32","date_gmt":"2025-06-16T07:12:32","guid":{"rendered":"https:\/\/spotler.com\/glossary\/abandoned-cart-campaign"},"modified":"2025-06-16T09:14:24","modified_gmt":"2025-06-16T07:14:24","slug":"abandoned-cart-campaign","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-gb\/glossary\/abandoned-cart-campaign","title":{"rendered":"Abandoned cart campaign"},"content":{"rendered":"<p><strong>You know that satisfying moment when you&#8217;ve loaded your online shopping basket. Maybe a new pair of trainers, a birthday gift, and a questionable kitchen gadget. But then your phone rings, dinner burns, or you\u2026 Wander off? You never make it to checkout. That&#8217;s<\/strong> an abandoned cart. Now think of the email (text, or app alert) you sometimes get a day later: &#8220;Hey, you left something behind.&#8221;<strong> That follow-up? That&#8217;s an abandoned cart campaign.<\/strong><\/p>\n<p>Benefits of running an abandoned cart campaign:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reclaim lost revenue by re-engaging warm prospects<\/li>\n<li>Automate follow-ups without manual outreach<\/li>\n<li>Learn what&#8217;s causing drop-offs by testing different messages or triggers<\/li>\n<li>Personalise touchpoints that feel timely, not intrusive<\/li>\n<\/ul>\n<p><strong>Why does this matter?<\/strong> Because cart abandonment is common. Like, really common. Studies regularly show that 60-80% of carts are abandoned, depending on the industry. That&#8217;s a lot of untapped potential revenue. <a href=\"https:\/\/spotler.com\/en-gb\/solutions\/use-cases\/cart-and-browse-abandonment-recovery\" data-type=\"page\" data-id=\"140575\">An abandoned cart campaign<\/a> is a gentle nudge that says, &#8220;Still thinking about this? Here&#8217;s a reminder,&#8221; often with a helpful little bonus like free shipping or a limited-time discount.<\/p>\n<p>Here&#8217;s how it works behind the scenes: Most e-commerce platforms and marketing tools can track when a known user (usually someone with a cookie on their browser or logged into an account) adds something to their cart but leaves without paying. That triggers a workflow. The first email typically lands within an hour or two, while the potential purchase is still fresh. Some brands send a second or third reminder over the next day or two.<\/p>\n<p>It&#8217;s worth noting that these campaigns aren&#8217;t just for price-driven buyers. Sometimes people forget. Sometimes they&#8217;re researching. A well-written, well-timed cart reminder can help them get across the line, not by selling harder, but by removing friction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than half of your website visitors don&#8217;t finish their purchase. An abandoned cart campaign helps re-spark interest in buying your product.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-169306","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169306\/revisions"}],"predecessor-version":[{"id":169308,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/169306\/revisions\/169308"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=169306"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=169306"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_glossary?post=169306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}