{"id":189645,"date":"2025-09-24T14:25:48","date_gmt":"2025-09-24T12:25:48","guid":{"rendered":"https:\/\/spotler.com\/glossary\/linkedin-advertising"},"modified":"2025-09-24T17:00:46","modified_gmt":"2025-09-24T15:00:46","slug":"linkedin-advertising","status":"publish","type":"concepts","link":"https:\/\/spotler.com\/en-gb\/glossary\/linkedin-advertising","title":{"rendered":"LinkedIn Advertising"},"content":{"rendered":"<p><strong>LinkedIn Advertising refers to running paid campaigns on the <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn platform<\/a>. Businesses can deliver ads in the feed, via InMail, or as display banners, targeting users by job title, industry, or professional skills.<\/strong><\/p>\n<p>This matters because LinkedIn is the leading professional network worldwide, offering unique access to decision-makers and industry-specific audiences.<\/p>\n<p><strong>For example<\/strong>, a B2B company might run a campaign to promote recruitment software aimed at HR directors in large enterprises. This way, the ads reach those most likely to benefit from the product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paid advertising on LinkedIn to target professional audiences with tailored campaigns.<\/p>\n","protected":false},"featured_media":0,"template":"","cat_topic":[],"cat_glossary":[],"class_list":["post-189645","concepts","type-concepts","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/189645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/concepts"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/189645\/revisions"}],"predecessor-version":[{"id":189657,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/concepts\/189645\/revisions\/189657"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=189645"}],"wp:term":[{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=189645"},{"taxonomy":"cat_glossary","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_glossary?post=189645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}