{"id":183829,"date":"2025-05-01T11:18:00","date_gmt":"2025-05-01T09:18:00","guid":{"rendered":"https:\/\/spotler.com\/?post_type=essentials&#038;p=183829"},"modified":"2025-09-01T11:50:57","modified_gmt":"2025-09-01T09:50:57","slug":"top-reports-email-campaigns-salesforce-crm","status":"publish","type":"essentials","link":"https:\/\/spotler.com\/en-gb\/essentials\/top-reports-email-campaigns-salesforce-crm","title":{"rendered":"Top reports &amp; email campaigns you should set up in Salesforce CRM"},"content":{"rendered":"<p><strong>This playbook shows you the top 2 reports we recommend you set up to help your sales team identify the key accounts they should be calling, alongside four email triggers that will help them save time. <\/strong><\/p>\n<p>The reports will help identify accounts or contacts showing enough interest in your products or services that the sales team should contact. The email campaigns will help the sales team be more productive and efficient. They should also help you generate more qualified leads. <\/p>\n<div class=\"wp-block-group has-light-blue-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<p><strong>Ingredients:<\/strong><\/p>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<ul class=\"wp-block-list\">\n<li>One instance of Salesforce CRM<\/li>\n<li>One IP Lookup tool fully integrated into CRM to identify companies visiting your website.<\/li>\n<li>One <a href=\"https:\/\/spotler.com\/en-gb\/integrations\/salesforce\" data-type=\"links\" data-id=\"139920\">email platform connected to Salesforce<\/a>.<\/li>\n<\/ul>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<\/div>\n<div class=\"wp-block-group has-pale-cyan-blue-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<p><strong>The menu<\/strong><\/p>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b0b89ccb\"><\/div>\n<ul class=\"wp-block-list\">\n<li>Hot Leads <\/li>\n<li>Paid Ads Report <\/li>\n<li>Fishing Campaign <\/li>\n<li>Tried To Call You <\/li>\n<li>More Info Email <\/li>\n<li>New Contacts<\/li>\n<\/ul>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"hotleads\">Hot leads<\/h2>\n<p>To identify accounts and contacts that are showing enough interest, we will implement some lead scoring. We are using an <strong>IP lookup tool<\/strong> to identify anonymous visitors. Contacts who have clicked or filled out the form will be cookieed. The point scoring we are using is as follows: <\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Cold:<\/strong> less than 10 points<\/li>\n<li><strong>Medium<\/strong>: between 11 and 20 points<\/li>\n<li><strong>Warm<\/strong> between 21 and 49 points <\/li>\n<li><strong>Hot:<\/strong> Over 50 points <\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"940\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-1024x940.webp\" alt=\"Overview in Salesforce CRM of different lead bands\" class=\"wp-image-183830\" style=\"width:472px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-1024x940.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-300x275.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-768x705.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-1536x1410.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-767x704.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-207x190.webp 207w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-44x40.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads-817x750.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/09\/salesforce_leads.webp 1680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Overview in Salesforce CRM of different lead bands<\/figcaption><\/figure>\n<\/div>\n<p>We will create a marketing list that includes our killer values (any demographic that matches our persona) and the lead scoring assigned to each account. We will add a filter based on the account owner to ensure each salesperson can only see their accounts. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-1024x514.webp\" alt=\"An overview in Salesforce of different lead reports\" class=\"wp-image-183876\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-1024x514.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-300x151.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-768x386.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-1536x772.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-767x385.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-200x100.webp 200w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-378x190.webp 378w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-44x22.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview-817x410.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/hot_leads_overview.webp 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Lead scoring works from the interaction on your website. We will use the IP lookup to identify anonymous visitors. The more pages they look at, the higher the score. We will filter the accounts that scored over 50 points in the last 30 days to ensure that we only flag the high-intent visitors. This will feed your sales machine with highly qualified leads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"paidads\">Paid ads<\/h2>\n<p>This report will help you identify accounts where the source of the visit is from a paid channel. It can be a LinkedIn ad, PPC or even a Facebook ad. We do not rely on a form filled out during the same session because we use website tracking and permanent cookies. If you are <strong>currently using Google Analytics<\/strong> to track the performance of your paid ads, you are relying on a form submission within the session, which only lasts 30 minutes. <\/p>\n<p>This method will eliminate the issue. We also use the IP lookup again, so we do not rely on form submission. When identifying a website visitor, we assign the UTM source to the account and the visitor. To create the report in Salesforce, we will filter by UTM source and add other criteria to qualify the leads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-1024x788.webp\" alt=\"PPC reporting in Salesforce\" class=\"wp-image-183883\" style=\"width:621px;height:auto\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-1024x788.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-300x231.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-768x591.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-1536x1182.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-767x590.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-247x190.webp 247w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-44x34.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report-817x629.webp 817w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/paid_leads_report.webp 1899w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"fishing\">The Fishing campaign<\/h2>\n<p>The Fishing campaign is a great way to support your sales team with their prospecting. If you look at your website traffic in Google Analytics, you will realise that <strong>95% of the visitors are anonymous<\/strong>. IP Lookup technology will give you some of the companies&#8217; names. However, if you are targeting more prominent businesses, it is unlikely that your sales team will be able to contact each relevant contact. In some cases, they will not do anything about it as they will feel it will be a waste of time. This is why we are going to implement a fishing campaign. <\/p>\n<h3 class=\"wp-block-heading\">Setting up a &#8216;fishing&#8217; campaign<\/h3>\n<p>Through the IP Lookup, we will <strong>identify the anonymous visitors&#8217; companies<\/strong>. Once we have a company name, we will look for the corresponding account in CRM. We will then look for the contacts that meet our persona and email them. We generally wait 24 hours before sending the campaign. We want to make sure that we are tracking their website activity. <\/p>\n<div class=\"wp-block-group has-tone-yellow-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n<h4 class=\"wp-block-heading\">Things to include<\/h4>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n<ul class=\"wp-block-list\">\n<li>Highlight your selling points and why you stand out<\/li>\n<li>Include links to resources, <strong>especially Case Studies<\/strong>, if possible<\/li>\n<li>Use facts and figures<\/li>\n<li>Offer a phone call or demo<\/li>\n<\/ul>\n<div id=\"image-block_a1f7a7623a754d3307f63360b1c4937b\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Example email of a &#039;Fishing&#039; campaign&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"2271\" height=\"624\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy.webp 2271w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-300x82.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-1024x281.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-768x211.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-1536x422.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-2048x563.webp 2048w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-1920x528.webp 1920w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-767x211.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-691x190.webp 691w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-44x12.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/email_amy-817x224.webp 817w\" sizes=\"auto, (max-width: 2271px) 100vw, 2271px\" \/>                    <\/div>\n<\/p><\/div>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"call\">&#8220;Tried to call you!&#8221; <\/h2>\n<p>When a salesperson makes a call, there are only three possible outcomes: <\/p>\n<ul class=\"wp-block-list\">\n<li>They cannot get through to the right person <\/li>\n<li>They get through, but there is no interest. <\/li>\n<li>Their primary contact is interested, but they want more information. <\/li>\n<\/ul>\n<p>Often, if they are still trying to get through, the salesperson will send an email. They will almost certainly copy and paste a similar email and send it. In some cases, there will be typing errors and spelling mistakes. If they use Outlook, the links are not trackable. To help them save time and give them the ability to track who opens and clicks on their email, we are going to trigger it from Salesforce CRM. <\/p>\n<h3 class=\"wp-block-heading\">How to set up the campaign<\/h3>\n<p>In the phone activity, we are going to create five options: <\/p>\n<ul class=\"wp-block-list\">\n<li>spoken to: yes<\/li>\n<li>spoken to yes &amp; not interested<\/li>\n<li>spoken to: yes &amp; interested<\/li>\n<li>spoke to yes &amp; want more info<\/li>\n<li>spoken to: no <\/li>\n<\/ul>\n<p>We will set up a rule, and after three attempts, if the account is a lead, we will trigger an email with some information about our company. The email will be Outlook-style and come from the account owner. We will dynamically change the email signature, the &#8216;sender from&#8217; and the &#8216;reply to address&#8217;. <\/p>\n<p>If the recipient clicks on any link, this information will be visible in the contact record, and if he replies to the email, the response will go to the correct salesperson. <\/p>\n<p>As with all Advanced Finds we set up, we always include specific criteria. First, we will filter out unsubscribes and bounces. We will set the requirements for the account to be a \u2018lead\u2019. This type of email is not suitable for an existing prospect or customer. <\/p>\n<h3 class=\"wp-block-heading\" id=\"expecttried\">What to expect from a &#8220;Tried to call you!&#8221; campaign<\/h3>\n<p>This campaign goes out to all net new visitors to your website, so don&#8217;t be disheartened if you don&#8217;t get the high results straight away. You&#8217;re sending to everyone, regardless of their interest level. But everyone is a lead whom you know you can work with and who otherwise may have slipped away unnoticed. We&#8217;ve received a <strong>1.09% CTR<\/strong> from using this particular campaign. <\/p>\n<div class=\"wp-block-group has-tone-yellow-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n<h4 class=\"wp-block-heading\">Things to include<\/h4>\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n<ul class=\"wp-block-list\">\n<li>Highlight your selling points and why you stand out<\/li>\n<li>Include links to resources, especially Case Studies if possible<\/li>\n<li>Use facts and figures<\/li>\n<li>Offer a phone call or demo<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"moreinfo\">More info email<\/h2>\n<p>This email is similar to the <em>&#8220;Tried to call you&#8221;<\/em> campaign. This time, the salesperson speaks to the prospect, and they show some interest. Before committing to a meeting, they want to learn more about the company. The main goal is to save time and automate the process. With one click, we will send the perfect email, on brand and from the sales individual. <\/p>\n<h3 class=\"wp-block-heading\" id=\"moreinfoinfo\">More info about the more info email<\/h3>\n<p>In the phone activity, we are going to create five options: <\/p>\n<ul class=\"wp-block-list\">\n<li>spoken to: yes<\/li>\n<li>spoken to yes &amp; not interested<\/li>\n<li>spoken to: yes &amp; interested<\/li>\n<li>spoke to yes &amp; want more info<\/li>\n<li>spoken to: no <\/li>\n<\/ul>\n<p>In the advanced find, we will set up a rule to only send this email to leads. The email will be Outlook-style and come from the account owner. We will dynamically change the email signature, the &#8216;sender from&#8217;, and the &#8216;reply to address&#8217;. <\/p>\n<p>If the recipient clicks on any link, this information will be visible in the contact record, and if he replies to the email, the response will go to the correct salesperson. <\/p>\n<h3 class=\"wp-block-heading\" id=\"moreinforesults\">The results<\/h3>\n<p>The &#8216;more information&#8217; email campaign is among our most effective and successful. We&#8217;ve seen a CTR of 8.46%, where people have used the links provided to further research Spotler. The email offers an overview of the platform rather than drilling down into any specifics, giving the lead all the information they may need to intrigue them into organising a demo.<\/p>\n<h2 class=\"wp-block-heading\" id=\"contactadded\">New contact added<\/h2>\n<p>A great way to ensure you capture every potential prospect is to set up a \u2018new contact added\u2019 triggered email. So whether you add someone through profiling, meeting new leads at events, or new website visitors, the further contact gets a set of emails to inform them about your company. It&#8217;s a good way of highlighting all the benefits of working with you and what the prospect can gain. <\/p>\n<h3 class=\"wp-block-heading\" id=\"setupnewcontact\">How to set it up<\/h3>\n<p>When we add a contact to Salesforce CRM, it triggers an email campaign. We will add filters to ensure the recipient gets different emails based on their job title, seniority, or industry. <\/p>\n<p>In the advanced find, we will set up a rule to only send this email to leads. The email will be Outlook-style and come from the account owner. We will dynamically change the email signature, the \u2018sender from\u2019, and the &#8216;reply to address&#8217;. <\/p>\n<div id=\"image-block_789d0a796815255462a97b4d4b61c32d\" class=\"wp-block-image-lightbox\">\n<div class=\"image-wrapper\">\n                                    <a href=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce.webp\" data-fancybox=\"\" data-caption=\"&lt;h3&gt;Email sent to a lead to drive them to read a guide&lt;\/h3&gt;\" class=\"zoom-link with-th\"><br \/>\n                <span class=\"zoom-icon\"><\/span><br \/>\n            <\/a><\/p>\n<p>            <img loading=\"lazy\" decoding=\"async\" width=\"2350\" height=\"727\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce.webp\" class=\"image-th\" alt=\"Thumbnail\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce.webp 2350w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-300x93.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-1024x317.webp 1024w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-768x238.webp 768w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-1536x475.webp 1536w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-2048x634.webp 2048w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-1920x594.webp 1920w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-767x237.webp 767w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-614x190.webp 614w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-44x14.webp 44w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/05\/mail_salesforce-817x253.webp 817w\" sizes=\"auto, (max-width: 2350px) 100vw, 2350px\" \/>                    <\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\">The results<\/h3>\n<p>By sending a CRM-triggered campaign to every new contact added, we can engage with each lead, which would be impossible for our Sales team to manage. This campaign has an open rate of 12.08%, meaning many new leads are seeing the message.<\/p>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-group mobile-fw has-light-blue-background-color has-background\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-titel\">Get a demo<\/h3>\n<p>Interested in learning more about our Salesforce integration? Hop on a call with one of our experts, who&#8217;ll explain the added value of our integrations.<\/p>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_87' style='display:none'>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_87'  action='\/en-gb\/wp-json\/wp\/v2\/essentials\/183829' data-formid='87' novalidate><input type=\"hidden\" value=\"0\" name=\"gpps_page_progression_87\" \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_87' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_87_59\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_59'>Type of request<\/label><div class='ginput_container ginput_container_text'><input name='input_59' id='input_87_59' type='text' value='Demo' class='large'  aria-describedby=\"gfield_description_87_59\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_59'>Requires prefill: \n- Demo\n- Pricing\n- Trial<\/div><\/div><div id=\"field_87_23\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_23'>Prefilled product<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_87_23' type='text' value='Salesforce integration' class='large'  aria-describedby=\"gfield_description_87_23\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_23'>Can be anything. Will be displayed in email and used as a value in the forthcoming webhooks. <\/div><\/div><div id=\"field_87_51\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_51'>Spotler Region (CRM split)<\/label><div class='ginput_container ginput_container_text'><input name='input_51' id='input_87_51' type='text' value='NL' class='large'  aria-describedby=\"gfield_description_87_51\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_51'>Use UK as exception to NL<\/div><\/div><fieldset id=\"field_87_64\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-quarter field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><legend class='gfield_label gform-field-label' >Type of product<\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_87_64'>\n\t\t\t<div class='gchoice gchoice_87_64_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Single'  id='choice_87_64_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_0' id='label_87_64_0' class='gform-field-label gform-field-label--type-inline'>Single<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_87_64_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_64' type='radio' value='Cloud'  id='choice_87_64_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_87_64_1' id='label_87_64_1' class='gform-field-label gform-field-label--type-inline'>Cloud<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_87_65\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_65'>Show &#039;core products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_65' id='input_87_65' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_65\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_65'>Will give the user an option to display core products rather than Cloud.<\/div><\/div><div id=\"field_87_58\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_58'>Show &#039;more products&#039;<\/label><div class='ginput_container ginput_container_text'><input name='input_58' id='input_87_58' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_58\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_58'>Will give the user an option to select other products with the one already prefilled.<\/div><\/div><div id=\"field_87_67\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_67'>Show comment field<\/label><div class='ginput_container ginput_container_text'><input name='input_67' id='input_87_67' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_67\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_67'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_69\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-quarter field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_69'>Show industry field<\/label><div class='ginput_container ginput_container_text'><input name='input_69' id='input_87_69' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_69\"  placeholder='yes'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_69'>Removes industry field<\/div><\/div><div id=\"field_87_71\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_71'>Show description field<\/label><div class='ginput_container ginput_container_text'><input name='input_71' id='input_87_71' type='text' value='no' class='large'  aria-describedby=\"gfield_description_87_71\"  placeholder='none'  aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_87_71'>Will give the user an option to leave a remark.<\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_74\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><label class='gfield_label gform-field-label' for='input_87_74'>Show phone field<\/label><div class='ginput_container ginput_container_text'><input name='input_74' id='input_87_74' type='text' value='yes' class='large'    placeholder='none'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_61\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"This field is hidden when viewing the form\"><\/i><span>This field is hidden when viewing the form<\/span><\/div><h3 class=\"gsection_title\">Visible form options<\/h3><\/div><fieldset id=\"field_87_34\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >firstname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_87_34'>\n                            \n                            <span id='input_87_34_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_34.3' id='input_87_34_3' value=''   aria-required='true'   placeholder='First name'  \/>\n                                                    <label for='input_87_34_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First name<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_87_36\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_36'>company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_36' id='input_87_36' type='text' value='' class='large'    placeholder='Company name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_24\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><label class='gfield_label gform-field-label' for='input_87_24'>email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_24' id='input_87_24' type='email' value='' class='large'   placeholder='Email address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_87_35\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_35'>phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_35' id='input_87_35' type='tel' value='' class='large'  placeholder='Phone number' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_87_41\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_41'>industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_41' id='input_87_41' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='Automotive' >Automotive<\/option><option value='Banking &amp; Insurance' >Banking &amp; Insurance<\/option><option value='Construction Services' >Construction Services<\/option><option value='Culture &amp; Entertainment' >Culture &amp; Entertainment<\/option><option value='Energy &amp; Natural Resources' >Energy &amp; Natural Resources<\/option><option value='Fast Moving Consumer Goods' >Fast Moving Consumer Goods<\/option><option value='Charity' >Charity<\/option><option value='Wholesale' >Wholesale<\/option><option value='Hotel &amp; catering' >Hotel &amp; catering<\/option><option value='ICT &amp; Internet' >ICT &amp; Internet<\/option><option value='Industry &amp; Producers' >Industry &amp; Producers<\/option><option value='Agriculture' >Agriculture<\/option><option value='Media &amp; Publishing' >Media &amp; Publishing<\/option><option value='Education' >Education<\/option><option value='Government' >Government<\/option><option value='Leisure' >Leisure<\/option><option value='eCommerce' >eCommerce<\/option><option value='Retail' >Retail<\/option><option value='Not for profit' >Not for profit<\/option><option value='Telecom Services &amp; Equipment' >Telecom Services &amp; Equipment<\/option><option value='Travel' >Travel<\/option><option value='Transportation &amp; Logistics' >Transportation &amp; Logistics<\/option><option value='Business Services' >Business Services<\/option><option value='Healthcare' >Healthcare<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_87_50\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_50'>industry_uk<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_50' id='input_87_50' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select your industry<\/option><option value='B2B' >B2B<\/option><option value='B2C' >B2C<\/option><option value='Ecommerce' >Ecommerce<\/option><option value='Government' >Government<\/option><option value='Other' >Other<\/option><\/select><\/div><\/div><div id=\"field_87_55\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_87_55'>Select a Cloud<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_55' id='input_87_55' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Select a Cloud<\/option><option value='Marketing Cloud for B2B' >Marketing Cloud for B2B<\/option><option value='Marketing Cloud for Commerce' >Marketing Cloud for Commerce<\/option><option value='Service Cloud' >Service Cloud<\/option><\/select><\/div><\/div><fieldset id=\"field_87_57\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Core products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_57.1' id='input_87_57_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_57_1' >I'm looking for a specific core product<\/label><input type='hidden' name='input_57.2' value='I&#039;m looking for a specific core product' class='gform_hidden' \/><input type='hidden' name='input_57.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_66\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >More products<\/legend><div class='ginput_container ginput_container_consent'><input name='input_66.1' id='input_87_66_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_87_66_1' >I'd like to see other products too<\/label><input type='hidden' name='input_66.2' value='I&#039;d like to see other products too' class='gform_hidden' \/><input type='hidden' name='input_66.3' value='35' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_87_7\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gf_list_2col field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Other software<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_87_7'><div class='gchoice gchoice_87_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Activate'  id='choice_87_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_1' id='label_87_7_1' class='gform-field-label gform-field-label--type-inline'>Activate: Customer Data Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.2' type='checkbox'  value='ActivatePro'  id='choice_87_7_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_2' id='label_87_7_2' class='gform-field-label gform-field-label--type-inline'><strong>ActivatePro<\/strong>: Customer Intelligence Platform<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.3' type='checkbox'  value='Activate Search'  id='choice_87_7_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_3' id='label_87_7_3' class='gform-field-label gform-field-label--type-inline'><strong>Activate Search<\/strong>: User-friendly site search<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.4' type='checkbox'  value='ChatPlus'  id='choice_87_7_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_4' id='label_87_7_4' class='gform-field-label gform-field-label--type-inline'><strong>Chat+<\/strong>: Intelligent Chatbots<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.5' type='checkbox'  value='Connect'  id='choice_87_7_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_5' id='label_87_7_5' class='gform-field-label gform-field-label--type-inline'><strong>Connect<\/strong>: Integrate your business software<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_87_7_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.6' type='checkbox'  value='CRM'  id='choice_87_7_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_87_7_6' id='label_87_7_6' class='gform-field-label 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