{"id":141303,"date":"2024-10-03T15:23:12","date_gmt":"2024-10-03T13:23:12","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=141303"},"modified":"2024-10-03T15:23:45","modified_gmt":"2024-10-03T13:23:45","slug":"maximise-your-marketing-roi-with-meta-conversions-api","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/maximise-your-marketing-roi-with-meta-conversions-api","title":{"rendered":"Maximise Your Marketing ROI with Meta Conversions API"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>\u201cThe Conversions API is designed to create a connection between an advertiser\u2019s marketing data (such as website events, app events, business messaging events and offline conversions) from an advertiser\u2019s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.\u201d <\/em>\u2013 Meta Helpsite<\/p>\n<p class=\"wp-block-paragraph\">In plain English, your ads on Facebook and Instagram will do better if you use data to target them properly.<\/p>\n<p class=\"wp-block-paragraph\">In this session, we\u2019ll show you how this works in practice.<\/p>\n<p><iframe loading=\"lazy\" id=\"testframe\" src=\"https:\/\/t.spotler.co.uk\/gatormaillz\/\/EventMgr_BookEvent1.aspx?eID=1103\" width=\"100%\" height=\"300px\" scrolling=\"no\" frameBorder=\"0\"><\/iframe><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Your ads on Facebook and Instagram will do better if you use data to target them properly.<\/p>\n<p>In this session, we\u2019ll show you how this works in practice.<\/p>\n","protected":false},"featured_media":141280,"template":"","cat_product":[],"cat_event_type":[1427],"cat_industry":[],"cat_topic":[1002],"class_list":["post-141303","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_topic-email-marketing-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/141303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/141303\/revisions"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=141303"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_product?post=141303"},{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=141303"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=141303"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=141303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}