{"id":157893,"date":"2025-03-10T10:45:18","date_gmt":"2025-03-10T09:45:18","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=157893"},"modified":"2025-03-10T10:47:54","modified_gmt":"2025-03-10T09:47:54","slug":"embracing-ai-in-seo-the-choice-between-growth-and-decline","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/embracing-ai-in-seo-the-choice-between-growth-and-decline","title":{"rendered":"Embracing AI in SEO: The Choice Between Growth and Decline"},"content":{"rendered":"<p>AI is redefining the way people search, with Google now incorporating generative &#8220;AI Overviews&#8221; directly into search results. <\/p>\n<p>Businesses that embrace this evolution and optimise their websites for generative AI stand to gain a competitive edge &#8211; driving more traffic, building their brand presence, and attracting new customers. But for those who fail to adapt, the consequences could be steep, with significant drops in visibility and traffic.<\/p>\n<p>Join Spotler and Charlie, from Exposure Ninja, as they reveal a cutting-edge strategy for ranking in generative AI search results. <\/p>\n<p><iframe loading=\"lazy\" id=\"testframe\" src=\"https:\/\/t.spotler.co.uk\/gatormaillz\/\/EventMgr_BookEvent1.aspx?eID=1140\" width=\"100%\" height=\"300px\" scrolling=\"no\" frameBorder=\"0\"><\/iframe><\/p>\n<p><strong>In this must-attend session, Charlie will unveil exactly how you can leverage this game-changing opportunity and future-proof your SEO for the AI era.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h2>\n<p>\u2728<strong>The AI revolution in search:<\/strong> What it means for your business<\/p>\n<p>\u2728<strong>Winning strategies:<\/strong> How to capitalise on AI-driven search trends<\/p>\n<p>\u2728<strong>The risks of inaction:<\/strong> What happens if you don\u2019t evolve<\/p>\n<p>Don\u2019t get left behind &#8211; join us to learn how to keep your business thriving in the fast-changing world of AI search.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Your Speaker<\/strong><\/h2>\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"170\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/03\/0325-speaker-charlie-marchant.png\" alt=\"\" class=\"wp-image-157894 size-full\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/charliemarchant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charlie Marchant<\/a> is the CEO of <a href=\"https:\/\/exposureninja.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exposure Ninja<\/a>, a leading digital marketing agency known for its specialism in SEO, AI Search\u00a0and results-driven marketing. <\/p>\n<p>Under her leadership, the agency achieved B Corp certification and launched the Ninja Digital Marketing Mentoring Programme to support aspiring marketers from less privileged backgrounds. <\/p>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>In 2024, Exposure Ninja won nine industry awards for outstanding, performance-focused campaigns. Charlie is a passionate advocate for education for all and driving positive change in marketing and workplace culture.<\/p>\n<p> \ud83e\udd16 <strong><a href=\"#testframe\">Don\u2019t miss out &#8211; register now!<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses that embrace AI in SEO and optimise their websites for generative AI stand to gain a competitive edge. Join us to find out how.<\/p>\n","protected":false},"featured_media":157901,"template":"","cat_event_type":[1427],"cat_industry":[1228,1462],"cat_topic":[1592],"class_list":["post-157893","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_industry-b2b-en-gb","cat_industry-b2c-en-gb","cat_topic-artificial-intelligence-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/157893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":1,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/157893\/revisions"}],"predecessor-version":[{"id":171888,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/157893\/revisions\/171888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/157901"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=157893"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=157893"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=157893"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=157893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}