{"id":161036,"date":"2025-04-04T15:47:41","date_gmt":"2025-04-04T13:47:41","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=161036"},"modified":"2025-04-24T11:44:27","modified_gmt":"2025-04-24T09:44:27","slug":"stop-guessing-start-selling-cdp-audiences-that-convert","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/stop-guessing-start-selling-cdp-audiences-that-convert","title":{"rendered":"Mastering Live Audiences: Build Segments That Drive Results"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Great personalisation starts with knowing who you\u2019re speaking to. In this session, we\u2019ll show you how to create real-time, data-driven audience segments using Activate\u2019s Audiences builder.<\/p>\n<p class=\"wp-block-paragraph\">Whether you\u2019re targeting new customers, VIPs, or at-risk segments, you\u2019ll learn how to build smarter audiences and use them across every channel in your strategy.<\/p>\n<p><iframe loading=\"lazy\" id=\"testframe\" src=\"https:\/\/t.spotler.co.uk\/gatormaillz\/\/EventMgr_BookEvent1.aspx?eID=1157\" width=\"100%\" height=\"300px\" scrolling=\"no\" frameBorder=\"0\"><\/iframe><\/p>\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcddWhat You&#8217;ll Learn:<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">\u2705 How to create live audiences based on behaviour, purchases, and profile data<br \/>\u2705 How to use Predictive AI\/RFM segmentation to power lifecycle marketing<br \/>\u2705 Linking audiences to multi-channel campaigns for maximum impact<\/p>\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udca1 Who Should Attend?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Marketing teams that want to move from static lists to intelligent, self-updating segments that fuel better automation and targeting.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Hosted by<\/strong><\/h2>\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"170\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/02\/0225-speaker-jack-clay.png\" alt=\"\" class=\"wp-image-156191 size-full\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Jack Clay, <br \/>Head of Customer Experience <br \/>Spotler UK<\/p>\n<\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"#testframe\">Don\u2019t miss out &#8211; register now!<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start off on the right foot and take advantage of live audience segmentation for more dynamic and personalised marketing. <\/p>\n","protected":false},"featured_media":162847,"template":"","cat_product":[],"cat_event_type":[1427],"cat_industry":[1462],"cat_topic":[1233,1681],"class_list":["post-161036","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_industry-b2c-en-gb","cat_topic-cdp-en-gb","cat_topic-personalisation-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/161036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/161036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/162847"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=161036"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_product?post=161036"},{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=161036"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=161036"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=161036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}