{"id":161128,"date":"2025-04-04T15:48:15","date_gmt":"2025-04-04T13:48:15","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=161128"},"modified":"2025-06-19T10:22:55","modified_gmt":"2025-06-19T08:22:55","slug":"web-personalisation-masterclass-turn-visitors-into-customers","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/web-personalisation-masterclass-turn-visitors-into-customers","title":{"rendered":"Web Personalisation: How to Turn Visitors into Customers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Craft tailored web experiences that really sing with your audience. Join Jack to explore practical strategies on how to capture customer data using personalisation.<\/p>\n<p><iframe loading=\"lazy\" id=\"testframe\" src=\"https:\/\/t.spotler.co.uk\/gatormaillz\/\/EventMgr_BookEvent1.aspx?eID=1162\" width=\"100%\" height=\"300px\" scrolling=\"no\" frameBorder=\"0\"><\/iframe><\/p>\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcddWhat You&#8217;ll Learn:<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">\u2705 Creating personalised web experiences using Activate<br \/>\u2705 Implementing real-time content recommendations<br \/>\u2705 Tracking and analysing on-site behaviour<br \/>\u2705 Improving conversion rates through web personalisation<\/p>\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udca1 Who Should Attend?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Web managers, digital marketers, and growth teams.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Hosted by<\/strong><\/h2>\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"170\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/02\/0225-speaker-jack-clay.png\" alt=\"\" class=\"wp-image-156191 size-full\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Jack Clay, <br \/>Head of Customer Experience <br \/>Spotler UK<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Craft tailored web experiences that really sing with your audience. Explore practical strategies for optimising your site with personalised content.<\/p>\n","protected":false},"featured_media":161129,"template":"","cat_product":[],"cat_event_type":[1427],"cat_industry":[1462],"cat_topic":[1681],"class_list":["post-161128","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_industry-b2c-en-gb","cat_topic-personalisation-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/161128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/161128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/161129"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=161128"}],"wp:term":[{"taxonomy":"cat_product","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_product?post=161128"},{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=161128"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=161128"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=161128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}