{"id":233074,"date":"2026-02-13T17:11:43","date_gmt":"2026-02-13T16:11:43","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=233074"},"modified":"2026-02-24T15:25:07","modified_gmt":"2026-02-24T14:25:07","slug":"ai-in-your-inbox-blessing-or-curse","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/ai-in-your-inbox-blessing-or-curse","title":{"rendered":"AI in your inbox: Blessing or curse?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>How AI decides whether your emails get read, summarised, or silently ignored<\/strong><\/h2>\n<h4 class=\"wp-block-heading\"><strong>Your emails aren\u2019t just being opened or ignored anymore. They\u2019re being interpreted, summarised, and judged by AI before a human even sees them. The inbox has changed!<\/strong><\/h4>\n<p>Gmail, Apple Mail, and Yahoo are no longer passive delivery systems. They use AI to decide what matters, what gets prioritised, and what can be handled without even opening the email.&nbsp;<\/p>\n<p>In many cases, an AI-generated summary is now the first thing your subscriber sees. That means your subject line, preheader, and carefully crafted copy may never be read in full, or at all.&nbsp;<\/p>\n<p>If your email strategy still assumes that opens are driven by clever wording or send-time tweaks, you\u2019re already playing the wrong game.&nbsp;<\/p>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/ai-in-your-inbox.spotler-events.com\/page\/2148194\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Register now<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>AI is now the layer between you and your audience<\/strong>&nbsp;<\/h2>\n<p>Inbox providers use AI to:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Rank and prioritise emails based on past behaviour&nbsp;<\/li>\n<li>Summarise messages directly in the inbox&nbsp;<\/li>\n<li>Extract actions, deadlines, and key points&nbsp;<\/li>\n<li>Quietly downgrade brands that feel repetitive, irrelevant, or promotional&nbsp;<\/li>\n<\/ul>\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\"><strong>What you\u2019ll learn<\/strong>&nbsp;<\/h2>\n<p>In this session, Kristian explores how AI-powered inboxes are reshaping email engagement, and what marketers need to change right now.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>How inbox AI decides what gets seen, summarised, or ignored&nbsp;<\/li>\n<li>Why opens are becoming a weak signal, and what replaces them&nbsp;<\/li>\n<li>Which common email tactics actively hurt you in an AI-ranked inbox&nbsp;<\/li>\n<li>How to write and structure emails that survive AI summarisation&nbsp;<\/li>\n<li>What long-term engagement signals really matter to Gmail and others&nbsp;<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Who this is for?<\/strong>&nbsp;<\/h2>\n<p>This webinar is for marketers who are responsible for email campaigns:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Marketing managers&nbsp;<\/li>\n<li>CRM and lifecycle managers&nbsp;<\/li>\n<li>Email specialists&nbsp;<\/li>\n<\/ul>\n<p>If email is a key revenue or retention channel, this session is for you!&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><strong>Why now?<\/strong>&nbsp;<\/h2>\n<p>Most brands are reacting to AI by producing more email, faster. Inbox providers are reacting by filtering harder.&nbsp;<\/p>\n<p>The winners in the next phase of email marketing will be the ones whose emails are consistently recognised as useful, relevant, and worth attention, both by people and by machines.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><strong>Hosted By&#8230;<\/strong><\/h2>\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:27% auto\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"383\" height=\"368\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker.webp\" alt=\"\" class=\"wp-image-202938 size-full\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker.webp 383w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-300x288.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-198x190.webp 198w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-44x42.webp 44w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p id=\"block-74fb3ac0-ce22-419c-b82f-41c08aa5c72d\">Kristian Tucker is Spotler&#8217;s Product Evangelist, known for his innovative, forward thinking approach to customer lifecycle strategy for B2C brands.<\/p>\n<p id=\"block-74fb3ac0-ce22-419c-b82f-41c08aa5c72d\">With more than ten years of experience leading Customer Service and Success teams in SaaS, he specialises in guiding clients from onboarding to sustained, high revenue growth.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/ai-in-your-inbox.spotler-events.com\/page\/2148194\" class=\"btn dark-blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Register now<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gmail, Apple Mail, and Yahoo are no longer passive delivery systems. They use AI to decide what matters. Find out what changes you need to make to your email strategy.<\/p>\n","protected":false},"featured_media":233083,"template":"","cat_event_type":[1427],"cat_industry":[1228,1462],"cat_topic":[1592,1002],"class_list":["post-233074","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_industry-b2b-en-gb","cat_industry-b2c-en-gb","cat_topic-artificial-intelligence-en-gb","cat_topic-email-marketing-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/233074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/233083"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=233074"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=233074"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=233074"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=233074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}