{"id":249290,"date":"2026-05-26T16:05:14","date_gmt":"2026-05-26T14:05:14","guid":{"rendered":"https:\/\/spotler.com\/?post_type=events&#038;p=249290"},"modified":"2026-05-26T16:05:57","modified_gmt":"2026-05-26T14:05:57","slug":"if-ai-answers-the-question-who-needs-your-website","status":"publish","type":"events","link":"https:\/\/spotler.com\/en-gb\/agenda\/if-ai-answers-the-question-who-needs-your-website","title":{"rendered":"If AI answers the question, who needs your website?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Your customers do. How to stay discoverable and make every visit matter in a world of AI-generated answers.<\/h2>\n<p>60% of Google searches now end without a click. When AI Overviews appear, that figure rises to 83%. Gartner predicts organic search traffic could fall by 50% by 2028.<\/p>\n<p>But there\u2019s another side to the story.<\/p>\n<p>The clicks that <em>do <\/em>survive are converting up to 23 times higher than traditional search visitors.<\/p>\n<ul class=\"wp-block-list\">\n<li>They\u2019ve already read the AI summary.<\/li>\n<li>They\u2019ve already filtered their options.<\/li>\n<li>By the time they reach your site, they arrive with stronger intent and clearer buying signals.<\/li>\n<\/ul>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/if-ai-answers-the-question.spotler-events.com\/page\/2254356\" class=\"btn blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Save your place<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>Less traffic. More intent. Higher stakes.<\/strong><\/h2>\n<p>The real question is whether you\u2019re set up to make the most of higher-intent visitors when they do arrive.<\/p>\n<p>In this session, Kristian Tucker and the Spotler team will cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>The behavioural changes shaping search in 2026<\/li>\n<li>How exposed your business really is to declining organic traffic<\/li>\n<li>How to create content for humans while remaining visible in AI-driven search experiences<\/li>\n<li>Why the shift from traffic growth to visitor value changes how marketers should think about their website, CRM, and CDP strategy<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Everyone who registers will receive:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>A recording of the session to rewatch and reference.<\/li>\n<li>Three practical actions you can take immediately to adapt.<\/li>\n<li>A follow-up series exploring each action in more depth.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>This session is ideal for:<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>Marketing leaders<\/li>\n<li>Digital and CRM teams<\/li>\n<li>Content specialists<\/li>\n<li>Commerce and Growth teams<\/li>\n<li>Brands relying heavily on organic acquisition<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Hosted By&#8230;<\/strong><\/h2>\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"368\" src=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker.webp\" alt=\"\" class=\"wp-image-202938 size-full\" srcset=\"https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker.webp 383w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-300x288.webp 300w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-198x190.webp 198w, https:\/\/spotler.com\/wp-content\/uploads\/2025\/12\/1225-Kristian-Tucker-44x42.webp 44w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p id=\"block-74fb3ac0-ce22-419c-b82f-41c08aa5c72d\">Kristian Tucker is Spotler&#8217;s Product Evangelist, known for his forward thinking approach to customer lifecycle strategy.<\/p>\n<p id=\"block-74fb3ac0-ce22-419c-b82f-41c08aa5c72d\">With more than ten years of experience leading Customer Service and Success teams in SaaS, he specialises in guiding clients from onboarding to sustained, high revenue growth.<\/p>\n<\/div>\n<\/div>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"button-block\">\n                    <a href=\"https:\/\/if-ai-answers-the-question.spotler-events.com\/page\/2254356\" class=\"btn dark-blue-btn\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <span>Register now<\/span><br \/>\n            <\/a>\n                                                        <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The real question is whether you\u2019re set up to make the most of higher-intent visitors when they do arrive. Kristian Tucker will highlight the behavioural changes shaping search in 2026 and how you can adapt.<\/p>\n","protected":false},"featured_media":249327,"template":"","cat_event_type":[1427],"cat_industry":[1228,1462],"cat_topic":[1592],"class_list":["post-249290","events","type-events","status-publish","has-post-thumbnail","hentry","cat_event_type-webinar-en-gb","cat_industry-b2b-en-gb","cat_industry-b2c-en-gb","cat_topic-artificial-intelligence-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/249290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":5,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/249290\/revisions"}],"predecessor-version":[{"id":249311,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/events\/249290\/revisions\/249311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media\/249327"}],"wp:attachment":[{"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/media?parent=249290"}],"wp:term":[{"taxonomy":"cat_event_type","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_event_type?post=249290"},{"taxonomy":"cat_industry","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_industry?post=249290"},{"taxonomy":"cat_topic","embeddable":true,"href":"https:\/\/spotler.com\/en-gb\/wp-json\/wp\/v2\/cat_topic?post=249290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}